Lesson 3 TV Commercial Music • Vocabulary • 1. commercial (n) 廣告 • Many children asked for the Hello Kitty toy after they saw it in a TV commercial. • 許多小孩看過電視廣告後要求Hello Kitty玩具. • Many 不定數量詞 • For 為了 (介係詞) + 名詞 • In 在…之中 (介係詞) + 名詞 • 2. product (n) 產品;商品 • Apple 3C product are very popular with young people. • 蘋果的3C產品大受年輕人歡迎. • Popular with + 人 受…歡迎 • With 和…在一起 (介係詞) +名詞 • Produce (vt) 生產 • Giant produces bicycles and sells its products in more than 50 countries. • 捷安特生產自行車並將產品銷售到50多個國家. • More than… 超過… • Its 它的 (所有格) • 3. Familiar (adj. 孰悉的 • I am not familiar with this place. I’ve never been here before. • 我對這地方不孰,我以前不曾來過. • Familiar with + 事物 (對某事很孰悉) • With 和…在一起 • (介係詞) +名詞 • • • • Be動詞三態: be was(were) been I have never been to the US. 我從沒去過美國. • 4. beginning (n) 起始 • We were late to the theater, so we missed the beginning of the movie. • 我們晚到電影院,所以錯過了開頭. • To 去… (介係詞) + 名詞 • The beginning of the movie 電影的開始 • Of …的 (介係詞) + 名詞 • 5. catchy (adj.) 容易記住的 • “Just do it” is a catchy slogan from Nike TV commercials. • “做就對了” 是Nike電視廣告中容易記住的口 號. • From 來自 • (介係詞)+名詞 • 6. tune (n) 曲調 • Little Tommy’s favorite tune is “London Bridge Is Falling Down.” • 小湯米最喜歡的曲調是<倫敦鐵橋垮下來 > • 所有格 + 形容詞 + 名詞 • Tommy’s favorite tune • 7. create (vt) 創造 • Mickey Mouse was created by Walt Disney in 1928. • 米老鼠是 1928年迪士尼所創. • Create 動詞三態: create created created • Be+過去分詞 (被動式) • Have+過去分詞 (完成式) • By 被… (介係詞)+名詞 • 7. creative (adj.) 又創意的 • We came up with a great idea and made this creative gift. • 我們想出一個很棒的點子,然後做了這個有創意的 禮物. • Came up with 想出 (參考第一課片語) • • • • • 7. creativity (n) 創造力 Children are full of creativity. They think differently. 小孩充滿創造力,他們思考不相同. Full of + 名詞 (充滿…) Differently 副詞 • 8. Mood (n) 心情 • David was rejected by Karen. He is in a really bad mood. • David 被Karen拒絕了.她心情真的很差. • Reject 動詞三態: reject rejected rejected • Be + 過去分詞 (被動式) • Was rejected 被拒絕 • By 被… (介係詞)+名詞 • In 在..之中 (介係詞)+名詞 • In a bad/good mood • 心情差(好) • Really 副詞 • 9. suddenly (adv) 突然;忽然 • I don’t remember much about the accident because it happened so suddenly. • 我記不太起來那場意外,因為發生太突然了. • About 關於 (介係詞)+名詞 • Happen 發生 (不及物動詞) • S+Vi. • It happened. 它發生了. • So 副詞 • Suddenly 副詞 • 9. sudden (adj.) 突然的 • There was a sudden change in the weather, so we stayed home. • 天氣突然變化,所以我們待在家裡. • There was 有 • There will be 將有 • There should be 應該有 • Stay (at) home 待在家裡 • Stay in the hotel 住在飯店 • 10. appear (vi) 出現 • A bear suddenly appeared in the park and scared all the people there. • 一隻熊突然出現在公園,嚇壞了所有在場的人. • S + Vi +介係詞+名詞 • A bear appeared in the park. • S + Vt + O • A bear scared all the people • There 在那裏 (副詞) • Suddenly 突然 (副詞) • 10. appearance (n) 外表 • Teenagers, both boys and girls, care a lot about their appearance. • 青少年,男和女,都很在意他們的外表. • Teenagers 從thirteen 到nineteen 的人 • Both A and B (A和B) • Care about 關注;在乎 • Care for 喜歡;照顧 • Care to V 努力做… • Care that + 子句 • A lot 很多 (副詞) • 11. long (vi) 渴望 • Sally has longed to become a movie star since she was a child. • Sally 從小就渴望成為電影明星. • Long 動詞三態: long longed longed • Have+過去分詞 (完成式) • Long to + V • Long for + 名詞 • He longs for a chance to become a movie star. • Since 自從 (連接詞) • 12. audience (n) 觀眾 • An audience of 24 million watched the wedding of Prince William and Kate Middleton on TV. • 近2400萬觀眾在電視上看威廉王子和凱蒂的婚 禮. • An audience of 24 million 2400萬的觀眾 • The wedding of Prince William • 威廉的婚禮 • On 在…上 (介係詞)+名詞 • • (Prince William Sound) • 阿拉斯加灣 • 13. gentle (adj.) 溫柔的;輕柔的 • Be careful and gentle with the baby. He is only one month old. • 小心溫柔地對待那小嬰兒,他才一個月大. • Be careful and gently 祈使句 • Don’t worry; be happy 祈使句 • With 和…在一起 (介係詞)+名詞 • 16 years old 16歲 • Only 副詞 • 14. involved (adj.) 融入的;有關的 • Some people want to fight, but I don’t want to get involved. • 有些人想要打架,但我不想牽涉其中. • Some 不定數量詞+名詞 • Get 處於(某種狀態) +形容詞或過去分詞 • Get involved/angry/hungry/fat/bored/dressed/ married/ready/late/started • 14. involve (vt) 涵括;使參與 • The teacher involved the students and their parents in the course, so they could all learn together. • 老師讓所有的學生和家長參語了這門課,這樣他 們才能全都一起學. • So 所以 (連接詞) • Some people want to fight, but I don’t want to get involved. • Involve動詞三態: involve involved involved • • • • • • 片語 1. take away 帶走;剝奪 Take away these plates. We don’t need them. 拿走那些盤子. 我們不需要它們. Take away these plates. 祈使句 These (指示詞)+名詞 • 2. play a(n)… role 扮演…角色 • Even though Ted and I broke up, he still plays an important role in my life. • 即使Ted 和我分手了,它仍然在我生命中扮演 一個重要的角色. • Even though 即使 (連接詞) • Break 動詞三態: break broke broken • Still 仍然 (副詞) • 3. get stuck 困住;卡住 • I was late this morning. I got stuck in the traffic again! • 我今天早上遲到.我又塞在車陣裡了. • Get 動詞三態: get get gotten • Get involved/angry • /hungry/fat/bored • /dressed/ married • /ready/late/started • In 在…之中 (介係詞) • In the traffic 在車陣中 • Again 副詞 • • • • • • • • • 4. associate…with… 將…與…聯想在一 起 Children associate Christmas with gifts. 小孩將聖誕節和禮物聯想在一起. With 和…在一起 (介係詞)+名詞 For Chinese people, red is usually associated with weddings and New Year. 對中國人來說,紅色通常是和結婚與新年聯想在 一起. Associate動詞三態:associate associated associated Be + 過去分詞 (被動式) Is associated 被聯想在一起 • 5. walk by 經過 • I take a look at the cute puppies in the pet shop every time I walk by. • 我每次走過寵物店時都會看看那些可愛的小 狗. • Take a look 看 • At 向;朝 (介係詞)+名詞 • Every time 當連接詞用 = when • Pass by 經過 • 6. bring …to life 使某物變生動 • The dancing and singing created a happy mood and brought the show to life. • 舞蹈和歌唱創造快樂氣氛,始表演變得生動了. • Dancing/singing • 動名詞(名詞) • To 到… (介係詞) Reading • • • • • • • • • • • • • • You are my sunshine, my only sunshine You make me happy when skies are gray You’ll never know dear, how much I love you Please don’t take my sunshine away 你是我的陽光,我唯一的陽光 當天空灰暗時,你使我快樂 你永遠不知道,親愛的,我愛你有多深 請別帶走我的陽光 You are my sunshine Make + O + 形容詞(或名詞) How much do I love you? 是疑問句 How much I love you 是間接問句(名詞子句) Away 副詞 (表示距離) A mile away 距離一哩遠 a few Month away 幾個月遠(久) • Does this song sound familiar to you? “You Are My Sunshine” is an old song from the 1940s, but it is still very popular today. • 這首歌聽起來很孰悉嗎? <你是我的陽光>是一 首1940年代的老歌,但現在仍非常手歡迎. • Sound 聽起來…familiar • Look 看起來…tired • Smell 聞起來…good • Taste 嘗起來…sweet • Feel 感覺…better • You can hear it in many commercials. In the (UniPresident soy milk) commercial, for example, the company used the song because the soy milk is seen as the morning “sunshine” at the beginning of a day. • 你可以在許多廣告中聽到它. 例如,在統一豆漿的廣 告中,豆漿被看做是一天開始的晨光. • See 的動詞三態: • see saw seen • Be + seen 被動式 • As 像;如同 (介係詞) • They dressed as clowns. • Roses are thought of as • the symbol of love. • Music plays an important role in TV commercials. Catchy tunes often get stuck in people’s heads, and the tunes are associated with the products in their mind. • 音樂在電視廣告中扮演重要角色.容易記的旋律盤 旋在腦海,讓人把旋律和心中的商品聯想在一起. • Get 處於(某種狀態) +形容詞或過去分詞 • Get involved/angry/hungry/fat/bored/dressed/ married/ready/late/started • Associate動詞三態:associate associated associated • Be + 過去分詞 (被動式) • are associated 被聯想在一起 • “Rhythm of the Rain” by The Cascades for Doublemint gum is a good example. • 由瀑布合唱團主唱的青箭口香糖廣告歌曲<雨 中旋律>就是個好例子. • Rhythm of the rain 雨的旋律 • The leaf of the tree 樹葉 • The surface of the lake 湖面 • The light of the sun 陽光 • By + 人 (被某人…; 由…主唱) • He was knocked down • by a bus. • A play by Ibsen • As you hear that song, you may associate it with the fresh rain in the summer and (with) the fresh taste of mint. • 當你聽到那首歌,你就會把它和夏日的清新雨 水和薄荷的新鮮味道聯想在一起. • As 當…(連接詞) • With 和…在一起 (介係詞) • Rhythm of the rain • Also, music helps to create a mood in a commercial. For example, Volkswagen used the song “Close to You” by The Carpenters in its car commercials. • 此外,音樂有助於營造廣告中的氣氛.例如,福斯 汽車在廣告中採用了木匠兄妹的歌曲<靠近你>. • Also 也 (副詞) • Close 靠近 (形容詞) • The house is close to • the school. • The beach is so close. • • • • • • • • • • The lyrics go like this: 這歌詞是這樣 Why do birds suddenly appear 為何每次你靠近 Every time you are near? 鳥兒就突然出現 Just like me 就像我一樣 They long to be close to you 牠們渴望靠近你 Why do stars fall down from the sky 為何每次你 經過 Every time you walk by? 星星就從天空落下 Just like me 就像我一樣 They long to be close to you 它們渴望靠近你 Close to You • Through the lyrics, Volkswagen was telling the audience that it wanted to get “close to” them. With the gentle music, the audience felt more involved in the commercial. • 透過歌詞福斯汽車告訴觀眾它們想要靠近大家.有 溫柔的音樂,觀眾感覺融入在廣告當中. • Through 透過;穿過 (介係詞) • Tell 人 that +子句 • Get 處於(某種狀態) +形容詞或過去分詞 • Get involved/angry/hungry/fat/bored/dressed/ married/ready/late/started/close • Feel 感到… + 形容詞或過去分詞 • You will feel better. • She feels betrayed. • They might want to buy a Volkswagen to experience the feeling in the song. • 他們可能因此想要買一部福斯汽車來體驗歌曲 中的感覺. • Might 可能 (助動詞) • 1. They might want it. • 2. They buy a Volkswagen. • 3. They experience the feeling in the song. • 合併方法: 把主詞去掉, 加to + V… • Music makes commercials more interesting and brings the brand image to life. Some of the songs are real classics. • 音樂把廣告變得更有趣並將品牌形象活化. 有些歌 曲更是經典. • Make 使變得… • Make+O+形容詞(分詞) • The news made him • happy. • He made it clear. • Can you make yourself • understood? • Some of the money is missing. • When you watch creative commercials, you may even find some great oldies! • 當你看到有創意的廣告時,你可能會發現一些 偉大的老歌. • May 可能 (助動詞) • Even 甚至 (強調) • San Francisco • • • • • • • • • • • • • • • • • • • • • • 3 Listening 1. Shawn: After watching the car commercial so many times, the song “Close to You” has become stuck in my head. Audrey: I agree. The melody is really beautiful, though. Who is singing it? Shawn: the carpenters, a brother-sister singing group. Question: who are the members of The Carpenters? 2. Audrey: I’ve never heard of the Carpenters before. Were they popular? Shawn: Of course. Besides “Close to You,” they had several hit songs, like “Top of the World” and “Yesterday Once More.” Audrey: Now I remember. The songs are often played on radio programs. Question: which is not one of The Carpenters hit songs? 3. Shawn: The brother, Richard, played the piano or guitar very gently, while the sister, Karen, sang the songs with her sweet voice. Audrey: I can tell that you really love their soft musical style. Shawn: Of course. They were one of the best groups. Question: Which member of The Carpenters did the piano-playing? 4. Audrey: I enjoy their songs, too. The melodies are often simple and gentle. Also, the lyrics are easy to sing along to. Shawn: Maybe that’s why their songs are often used in TV commercials. Audrey: They really won people’s hearts. Question: Which is not true about The Carpenters’ songs? 5. Shawn: but, sadly, their music business ended when Karen died at the age of 32. Audrey: 32? What happened to her? Shawn: She had poor eating habits. She was much too thin, and her body was too weak. On February 4 th, 1983, she died suddenly. Audrey: I really feel sorry for. Question: How old was Karen when she died?