Presentation - ParticipACTION

Screen time is taking away
play time.
Make room for play.
Make Room for Play
Campaign Presentation – 2015
It’s Time to Make Room for Play
• Active play among kids is on the decline in
Canada and around the world.
• The Canadian Physical Activity Guidelines
recommend that Canadian kids aged 5 –17,
accumulate at least 60 minutes of moderateto vigorous-intensity physical activity each
day. Only 5% of 5-to 17-year olds are
meeting the recommendations.*
• While there is no singular cause or silver
bullet solution to this inactivity issue, one of
the contributing factors is related to the
increased time that kids spend in sedentary
behaviours - especially in front of screens.
*2009-11 Canadian Health Measures Survey, Statistics Canada.
Make room for play.
It’s Time to Make Room for Play
• Canadian kids aged 3-4 spend 5.8 hours a day being sedentary,
those aged 5-11 spend 7.6 hours and those aged 12-17 spend 9.3
• 73% of parents report their kids aged 5-19 watch TV, read, or play
video and computer games during the after-school period between the end of the school day and suppertime.
*2009-11 Canadian Health Measures Survey, Statistics Canada.
Make room for play.
It’s Time to Make Room for Play
• Active play is a valuable activity that can contribute to children’s daily physical activity
levels – and its inexpensive, accessible, easy, spontaneous, and fun!
• Active play offers cognitive, emotional and social development benefits. It has been
shown to improve and foster motor function, creativity, decision-making and problemsolving skills.
• Active play allows kids to develop physical literacy – the fundamental movement skills
that will provide the foundation for learning fundamental sports skills at older ages.
• Let’s help Canadian families swap screen time for fun, active PLAY!
Make room for play.
The ‘Make Room for Play’ Campaign
• Without doubt, the typical Canadian family leads a hectic life. While parents
universally acknowledge that kids need physical activity to be healthy, it often
gets sidelined due to competing priorities and “lack of time”.
• And for busy families, sometimes it’s just easier to get something done if you
sit kids down in front of a TV to watch a show or hand over your
smartphone/tablet to amuse them with games.
• Moderating kids' “screen time” (which includes TV, videos, DVDs, computers,
video games, and handheld devices) is key for freeing up time to get active.
• In January 2015, ParticipACTION launched the Make Room for Play
campaign to encourage families to reclaim active play time back from screen
Make room for play.
The ‘Make Room for Play’ Campaign
• Sharable Videos
– The campaign includes a series of provocative 30 second
commercials that asks parents to think about their own family’s
screen time habits at the expense of active play time.
• Parent Resources
– Solution-oriented tips, tools and strategies that helps parents
wrestle control back over screens, and inspirational activity ideas
that enable parents to play an active role in helping their kids get
the physical activity they need, are all available on the website and
ParticipACTION’s social media channels.
• Communication Tools
– Downloadable Communication Tools are available for all physical
activity promoters to use for their own audiences.
Make room for play.
Video Creative
• All videos are available at:
Make room for play.
Communication Tools
• Communication tools are available to help motivate audiences to swap
screen time for active play.
• All tools can be downloaded at
• Co-branded tools are available online for the following partner provinces:
o British Columbia
o Nova Scotia
o New Brunswick
o Newfoundland and Labrador
Make room for play.
Communication Tools
Web Button
Twitter Image
Make room for play.
Social Media
Online Resources
Bring Back Play app
Sedentary Behaviour Guidelines
Sharable Blog Content
Cold Weather Activity
Sharable Infographics
Make room for play.
Tips for reducing
screen time
Help Canadian Families Make Room for Play
We all need to play a part in encouraging Canada’s kids to be as active as
possible – to make room for play by turning virtual play into real, active play!
Here’s how you can help:
• Print the poster and tips sheets or share these digitally on social media
• Use the pre-written posts (and images) in the social media kit on your own
Facebook or Twitter pages
• Don’t forget to promote the hashtag #MakeRoomforPlay
• Post the web button on your website
• Share a blog post
Make room for play.
Don’t Forget about
Unplug and Play Week!
• Celebrate Unplug & Play Week from March 23 – 27, 2015.
• Unplug & Play Week is an initiative designed to nudge parents into
• creating motivation and incentives for parents to turn virtual
playtime into real playtime for their children
• engaging parents in dialogue about ways to overcome the
barrier of too much screen-time
• Communication tools have been developed to help spread the
word about this week of active play, including:
• Unplug & Play Checklist with a week’s worth of ideas
• Customizable certificate to award kids if they stay active for
all 7 days
• Posters and banners for your website or social media pages
• Learn more at:

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