Mobile Commerce

Report
Chapter 6
Mobile Commerce
and Ubiquitous Computing
Learning Objectives
1. Discuss the value-added attributes, benefits, and
fundamental drivers of m-commerce.
2. Describe the mobile computing infrastructure that
supports m-commerce (devices, software, and
services).
3. Describe the four major types of wireless
telecommunications and networks.
4. Discuss m-commerce applications in banking and
financial services.
5. Describe enterprise mobility applications.
Learning Objectives
6. Describe consumer and personal applications of
m-commerce, including entertainment.
7. Understand the technologies and potential
applications of location-based m-commerce.
8. Define and describe ubiquitous computing and
sensory networks.
9. Describe wearable Google Glass, driverless cars,
and mobile apps.
10. Describe the major implementation issues from
security and privacy to barriers of m-commerce.
Mobile Commerce: Concepts, Landscape,
Attributes, Drivers, Applications, and Benefits
• Basic Concepts, Magnitude, and the
Landscape
o
o
o
o
*Mobile commerce (m-commerce)
The Magnitude of M-Commerce
The Landscape of M-Commerce
Mobile and Social: A Powerful EC Combination
• The Attributes of M-Commerce
o
o
o
o
o
Ubiquity
Convenience and capabilities
Interactivity
Personalization
Localization
The Landscape of Mobile Computing and M-Commerce
The Drivers of M-Commerce
Mobile Commerce: Concepts, Landscape,
Attributes, Drivers, Applications, and Benefits
• An Overview of the Applications of MCommerce
o
o
o
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Field mobility
Fleet mobility
Warehouse management
Direct store delivery (DSD) route accounting
• The Benefits of M-Commerce
o
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Benefits for Organizations
Benefits for Individuals and Customers
Benefits to Society
Other Benefits
M-Commerce Applications
and Their Classifications
The Enabling Infrastructure: Components
and Services of Mobile Computing
• Overview of Mobile Computing
o *Wireless mobile computing (mobile computing)
• Mobile Devices
*Smartphones
Tablets
Google’s Smart Glasses
Personal Digital Assistants: Enterprise Tablets
• *Personal digital assistant (PDA)
o Wearable Devices
o Other Mobile Devices
o *Radio-Frequency Identification (RFID)
o
o
o
o
The Enabling Infrastructure: Components
and Services of Mobile Computing
• Mobile Computing Software and Services
o Mobile Portals and Content Providers
• *Mobile portal
o
o
o
o
*Short Message Service (SMS)
*Multimedia Messaging Services (MMS)
Location-Based Services
Voice-Support Services
• *Interactive voice response (IVR) systems
• *Voice portals
The Enabling Infrastructure: Components
and Services of Mobile Computing
• Wireless Telecommunications Networks
o *Wireless Application Protocol (WAP)
o *Personal area network (PAN)
• *Bluetooth
o *Wireless local area network (WLAN)
• *Wi-Fi
o
o
o
o
Municipal Wi-Fi networks (WMAN)
*WiMAX
*Wireless wide area network (WWAN)
LTE (Long Term Evolution)
• Putting It All Together
How Wi-Fi Works
An M-Commerce System at Work
Mobile Financial Applications
• *Mobile banking (m-banking)
• Other Mobile FINANCE Applications
o Mobile Stock Trading
o Real Estate Mobile Transactions
Mobile Enterprise Solutions: From Supporting
the Workforce to Improving Internal Operations
• *Enterprise mobility
• Defining Mobile Enterprise (enterprise
mobility)
o A Working Definition of *Mobile Enterprise
• The Framework and Content of Mobile
Enterprise Applications
o Mobile Collaboration
• *Mobile Workers
Mobile Enterprise Solutions: From Supporting
the Workforce to Improving Internal Operations
• Other Enterprise Mobile Applications
o Transportation Management
o iPad in the Enterprise
o Trends for 2014 and Beyond
Mobile Entertainment, Gaming,
Consumer Services, and Mobile Shopping
• Overview of Mobile Entertainment
o *Mobile entertainment
• Mobile Streaming Music and Video Providers
• Entertainment in Cars
• Mobile Games
o Hurdles for Growth
• Mobile Gambling
• Mobility and Sports
Mobile Entertainment, Gaming,
Consumer Services, and Mobile Shopping
• Service Industry Consumer Applications
o
o
o
o
Healthcare
Hospitality Management
Public Safety and Crime Prevention
Other Industries
• Mobile Shopping and Advertising
Location-Based Mobile Commerce
and Mobile Social Networks
• *Location-based m-commerce (lcommerce)
• Basic Concepts in L−Commerce
o
o
o
o
o
o
Location
Navigation
Tracking
Mapping
Timing
*Real-time location systems (RTLS)
LBS Components Creating a System
Location-Based Mobile Commerce
and Mobile Social Networks
• L-Commerce Infrastructure
1. Location finder (positioning) component
2. Mobile Positioning Center
3. User
4. Mobile devices
5. Mobile communication network
6. Service or application providers
7. Data or content provider
8. Geographical Information System (GIS)
9. Opt-in application
Location-Based Mobile Commerce
and Mobile Social Networks
o
o
o
o
o
o
*Geolocation
*Global Positioning System (GPS)
Location-Based Data
Locating Customers in Physical Stores
*Geographical Information Systems (GIS)
Location-Based Services and Applications
• *Location-based service (LBS)
o *Social Location-Based Marketing
Location-Based Mobile Commerce
and Mobile Social Networks
• Barriers to Location-Based M-Commerce
o
o
o
o
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Lack of GPS in some mobile phones
Accuracy of devices
The cost–benefit justification
Limited network bandwidth
Invasion of privacy
Ubiquitous (Pervasive) Computing
and Sensory Networks
• Overview of Ubiquitous Computing
o Definitions and Basic Concepts
•
•
•
•
*Ubiquitous computing (ubicom)
*Pervasive computing
*Context-Aware Computing
*Internet of Things (IoT)
o Machine-to-Machine Technology
• Smart Application: Grid, Homes, Cars, and More
o
o
o
o
*Smart grid
Smart Homes and Appliances
Smart and Driverless Cars
Smart Cities
Smart Grid Environment
Source: National Institute of Standards and Technology, U.S. Department of
Commerce nist.gov/smartgrid/upload/FinalSGDoc2010019-corr010411-2.pdf (accessed July 2014).
Ubiquitous (Pervasive) Computing
and Sensory Networks
• Wireless Sensor Networks
o Sensor Network Basics
• *Sensor network
o Smart Sensor Applications
• Implementation Issues in Ubiquitous
Computing
Emerging Topics: From Wearables
and Google Glass to Smart Cities
• Wearable Computing Devices
• *Google Glass
• Smart Cities
Implementation Issues in Mobile Commerce: From
Security and Privacy to Barriers to M-Commerce
• M-Commerce Security and Privacy Issues
• Technological Barriers to M-Commerce
• Failures in Mobile Computing and MCommerce
• Ethical, Legal, Privacy, and Health Issues in
M-Commerce
o Privacy
Implementation Issues in Mobile Commerce: From
Security and Privacy to Barriers to M-Commerce
• Enterprise Mobility Management
o The BYOD Issue
o Mobile Apps and their Management
• * Mobile app
• Build (or Bring) Your Own App (BYOA)
o Other Managerial Issues
Managerial Issues
1.
2.
3.
4.
5.
What is your m-commerce strategy?
Are there any clear technical winners
How should BYOD be managed?
Is it wise to embark on l−commerce?
Which applications should be implemented first?
Summary
1. What is m-commerce, its value-added
attributes, and fundamental drivers?
2. What is the mobile computing
environment that supports mcommerce?
3. Which type of networks support mobile
devices?
4. Financial and banking applications.
5. Enterprise mobility applications.
Summary
6. Consumer and personal applications
and mobile entertainment.
7. Location-based commerce.
8. Ubiquitous computing and sensory
systems.
9. Google Glass, driverless cars, and
mobile apps.
10.Security and other implementation
issues.

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