ASAS KEUSAHAWANAN MGM3180

Report
ASAS KEUSAHAWANAN
MGM3180
Dr Mass Hareeza Ali
Department of Marketing & Management
Faculty of Economics & Management
Universiti Putra Malaysia
Evaluation
 Assignment – 80%
 Final Exam – 20%
Assignment-80%
 Entrepreneur’s Profile – 20%
 Internship – attached to one particular
small/medium organisation (4 weeks)
 *Written activities (report) as entrepreneur
(base on internship) – 30%
 Business proposal – 30%
Profile
 Someone (of course entrepreneur) whether
well known or not but admire most by you in
terms of his/her skill as entrepreneur!
 Write about his/her profile.
Use your creativity to complete this.
Internship
 Search and attached yourself to one particular small/medium size
organisation
Most important things – their willingness to participate and cooperate
with you in completing the four weeks
Come out report on the activities and at the end with some suggestion
for improvements
 Use your creativities – photo, map, questionnaire design, etc
Business Proposal
 Think
about any kind of
business you wish to develop if
its happened you will become
entrepreneur one day
 Prepare the business proposal
Business Proposal
Preliminary part
-title page
-half title page
-letter of transmittal
-letter of authorisation
-table of content
-list of figures
-executive summary
-Appendix
Buss Proposal
•Introduction – comp. background, vision & mission
•Organisational chart
•Who’s who?
* strategy
•4 p’s
•Financial plan
•Gantt chart
•Limitation
Text –Buss. Proposal
• Introduction
•Marketing
•Marketing analysis
•Promotion
•Price
•Location
• Financial
•Gantt Chart
Mid term Exam
 only 10 %
 Chapter 3 only: Creativity, innovation and
entrepreneurship
Three short questions
Final Exam
 20% (Schaper’s, 2004)
 Covered chapter 3 and 5 only
 Chapt 3: Creativity, innovation and
entrepreneurship
Chapt 5: Options for going into business
All 5 long questions
Important
 Dateline for submission
 Test and exam
Kelas maya
All the best

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