True or False T or F Let’s Market Marketing $100 $100 $100 $100 $200 $200 $200 $200 $300 $300 $300 Marketing 2 Potpourri $100 $100 $200 $200 $300 $300 $300 $400 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500 $500 When you buy a piece of pizza or a TV, you are involved in marketing. In the early 1900s, businesses were mostly concerned about producing products that the business believed customers could afford and would purchase. Planning is the most important element of the “4 Ps of Marketing.” Marketing skills are valuable only to people who are directly employed in the field of marketing. Marketing encourages businesses to provide products and services that consumers want. It also helps educate consumers to make better purchasing decisions. Marketing has only positive effects on people and society. When customers’ wants and needs are met, they are more likely to be loyal and continue to purchase from the business. Businesses must comply with consumer protection laws or risk fines and a loss of business. People’s wants and needs are unlimited; in the same way, resources are also unlimited. If a need or want is particularly important or strong, a consumer might be willing to spend more money to satisfy it. Exchanging products or services with others by agreeing on their values is known as a. marketing. c. promoting. b. selling.d. bartering. An approach to customer service that gives employees the authority to solve many customer problems is called a. relationship marketing. b. hard selling. c. social responsibility. d. employee empowerment. This marketing function provides security for products, personnel, and customers. a. selling c. risk management b. pricing d. promotion The average cost of all marketing activities is about ___ percent of the price of products. a. 10 c. 50 b. 25 d. 90 An organized effort to influence a company by refusing to purchase its products is called a a. strike. c. tariff. b. boycott. d. embargo. The basic economic problem is a. greed. c. scarcity. b. supply. d. demand. Marketers are most concerned with a. minieconomics b. microeconomics. c. megaeconomics. d. macroeconomics. The first step in the consumer decision-making process is to a. evaluate choices. b. make a decision. c. recognize a need. d. identify alternatives. Which of the following is at the top of Abraham Maslow’s hierarchy of needs? (Top of the triangle) a. self-actualization b. social c. security When you buy a Father’s Day card for your dad to show him that you love him, which of the following is probably influencing you the most? a. patronage motives c. promotional b. emotional d. rational The enduring pattern of emotions and behaviors that define an individual is known as a. lifestyle. c. personality. b. ethnicity. d. gender. What kind of decision making are you probably using when you buy a gallon of milk? a. limited c. routine b. extensive d. emotional The history, beliefs, customs, and traditions of a group is called a. culture. c. civilization. b. lifestyle. d. social environment. A clearly defined segment of the market to which a business wants to appeal. A planned set of questions to which individuals or groups of people respond. Why did the United States enter World War II Which US president served the longest in the White House Who is Major League Baseball’s all time leader in homeruns st 1 Bill and Susie are in grade and they ride the bus driven by Ms. Kettle. If the bus picks up 4, 3, 8, 19, 12, 2, and 7 students. Who is driving the bus? What author wrote Fox in Socks? $100 $100 $100 $100 $200 $200 $200 $200 $300 $300 $300 $100 $100 $200 $200 $300 $300 $300 $400 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500 $500 The law of supply states that when the price of a product is increased, less will be supplied; when the price is decreased, more will be supplied. The point where supply and demand for a product or service is equal is called market price. If a business operating as a monopoly is unregulated by the government, it can charge any price it chooses. The consumer either pays the price set by the business or goes without. Most products and services are exchanged directly between the producer and the customer. Service businesses usually have less control over pricing than businesses that sell products. Patronage buying motives are based on a. loyalty c. logic. b. love. d. fear. Those who buy a product or service for personal use. ____________________ A. Final Consumer B. Business Consumer C. All Consumers Blending of the four marketing elements (Product, Price, Promotion, & Distribution (AKA Place) ____________________ The study of economic behavior and relationships for the entire society. A. Microeconomics B. Macroeconomics C. Megaeconomics The study of relationships between individual consumers and producers. A. Microeconomics B. Macroeconomics C. Megaeconomics The general definition of a(n) ____ is a set of linked documents with shared attributes, such as related topics, a similar design, or a shared purpose. This is a folder inside another folder. This is the succession of folders that must be navigated to get from one folder to another. You use this panel to create files, view, open, and move files, create folders, delete items, and manage a site. One of the names of the folder that contains within it all the other subfolders. This is where Dreamweaver will look for Web pages, links, images, and other files. This means to apply different fonts, change heading styles, insert special characters, and insert other such elements that enhance the appearance of the Web page. a. Style c. Formatting b. Design d. Text Which heading setting provides the largest text. H1 or H6 Clicking the ____ button on the Standard toolbar reverses the most recent actions taken. ____ structures are used to set apart document or section titles. A. Heading B. Segment C. Preformatted This allows you to make selected text or other objects a link to a particular URL / Web address A.Target B. List Item C. Hyperlink D. Page Properties These are the two types of lists we discussed in Chapter 1. In Microsoft Word they are called Bulleted and Numbering What keyboard combination do you have to use to enter a line break? This symbol is typed before you enter the hexadecimal values for a color This button on the keyboard allows you to preview your Web Page in a browser Dreamweaver's ____ feature allows users to select colors and make perfect color matches. A.Color Cube B.HTML Entities C. Palettes D. Eyedropper 2 7g + 1 = 50 G=? Who was the second president of the United States? Pi equals this as a fraction How many nouns are in this sentence? Isabella and Joshua went to the park to play on the swings. These are the three main phases of matter What are the nine major marketing functions? (LIST THEM-no description) The nine major marketing functions are market planning, product and service management, distribution, pricing, promotion, selling, marketing-information management, financing, and risk management.