PowerPoint - Michigan State University

Introduction to the North Central Region County Food
Systems Profiles Online Portal
Some slides adapted from Laura Brown and Colette Hershey “Wisconsin Food Systems Indicators” 2012,
Laura Brown and Steve Deller Presentation for the CNRED Symposium November 2012, and
Matt Kures WEDA Conference, Sept 13, 2011
Introduction to the North Central Region County
Food Systems Profiles Online Portal
Laura Brown
Center for Community Economic Development
University of Wisconsin – Extension, Cooperative Extension
Anna Haines
Center for Land Use Education
University of Wisconsin – Stevens Point
February 11, 2013 (Monday)
1:00 PM – Eastern Time
Introduction to the North Central Region County
Food Systems Profiles Online Portal
I. Project background and implementation
II. Using and referencing secondary data sources
III. A tour through the portal, county profiles
maps, discussion guide, and resources
IV. Uses and next steps
UW- Extension Colleague Survey- 2011
Identify food systems programming occurring in Wisconsin
Identify common curriculum or other resource needs.
282 responses, (70 state specialists and 208 educators) All 72 counties represented.
Response rate 24%
Resource Needs (open ended responses)
• Specialist support - fact sheets, research base, data, evaluation, age
appropriate materials, professional development
• Systematic coordinated approach (program leadership support)
• Opportunities for sharing information/networking and communication
• Financial support
• Information on business and economic development,
entrepreneurship (materials for youth audiences)
• Staff and staff time dedicated to this work
• Food safety information
Community Food Systems Team
Abert, Connie
Acken, Alicia
Alfuth, Diana
Alvig, Amy
Anklam, Jane
Bartfeld, Judi
Bay, Ted
Bernhardt, Andrew
Blazek, Jennifer
Blewett, Thomas
Blonde, Greg
Boyce, Laurie
Brachman, Steven
Brewster, Erica
Brown, Demetrius
Brown, Laura
Calvert, Matthew
Campbell, Gerry
Canto, Amber
Carper, Cara
Clark, Jerome
Clements, Joshua
Coffey, Nancy
Coleman, Gayle
Creighton, Connie
Daniels, Sherry
Deller, Steve
Devine-Barribeau, Lisa
Diaz, Fabiola
Duley, Carl
Early, Karen
Edgar, Carrie
Fischbach, Jason
Gauthier, Brian
Ghimire, Nav
Ginther, Francis
Glewen, Matthew
Groves, Russell
Gutzman, Rebecca
Haas, Kathleen
Hansen, Jane
Hanson, Lynelle
Hembd, Jerry
Herman, Patti
Hora-Schwobe, Donna
Horton, Yvonne
Jacoby, Cyndy
Jens, Jessica
Johnson, Lisa
Kakde, Ela
Kauffeld, Jason
Kennedy, Judith
Keown-Bomar, Julie
Kiernan, Kerri
Kling, Pete
Kniep, Christine
Koepp, George
Kohlstedt, Steven
Kornmann, Mike
Krokowski, Kristin
Kushner, Jennifer
Lawless, Greg
Lenzendorf, Sonya
Lersch, Arthur
Lexau, Liz
Liphart, Doug
Lobenstein, Monica
Maddox, Mike
Malek, Faye
Malone, Patricia
Markham, Lynn
Mayerfeld, Diane
Mcclain, Jeremy
McDonald, Edward
Milani, Franco
Miller, Nancy
Mitchell, Amy
Mouchon, Bridget
Nagai, Patricia
Nehring, Patrick
Nelson, Karen
Nelson, Steve
Newenhouse, Astrid
Ohlrogge, Paul
Olmstead, Kayla
Olson, Eric
Olson, Maryann
Palmer, Kevin
Peot, Erin
Peters, John
Peterson, Donna
Peterson, Pam
Power, Rebecca
Pratsch, Samuel
Putnam, Paul
Resick, James
Reynolds, Anne
Richard, Andrew
Rivin, Jonathan
Roberts, Rebecca
Schaaf, Jane
Schelble, Joy
Schriefer, Gene
Scott, Lesly
Seaman, Corrintha
Seblonka, Kristy
Shutske, John
Sidoff, Nicole
Skell, Janis
Skora, Rose
Spude, Jennifer
Sternweis, katie
Sticha, Katy
Strother, Tracy
Stuart, Melinda
Tarter, Sandy
Thompson, Claire
Toebe, Richard
Vermillion, Karen
Vertin, Renee
Wagner, Trisha
Wehmeier, Jenny
Wied, Ann
Williams, David
Wimann, Theresa
Wojciechowski, Tom
Wood, Bryan
Wright, Bill
Wydra, Lisa
Currently 129
members on the
Community Food
System Team which cuts
across all four of the
Program Areas
Our educational programming must be
based on a solid scholarly foundation…
• Creative, intellectual work
• Reviewed by the scholar’s
peers who affirm its value
• Added to our intellectual
history through its
• Valued by those for whom
it was intended
Why a comprehensive data portal?
• no existing comprehensive data tool to
support holistic planning around food
• data for community planning
• baseline data for evaluation
• opportunity to bridge a research focused
effort and Extension programming – i.e.
documenting links between local foods &
rural economic growth
Intended Outcomes and/or Research Objectives
Develop and publish an online food systems profile tool
using existing secondary data sources:
Help county educators and community leaders
understand local/regional food systems in a systematic
Understand how key indicators are changing over time.
Identify opportunities for growth or expansion in
regional food systems through the use of food and
agricultural industry cluster analysis.
Food Systems Profiles Project Partners
University of Wisconsin-Extension
Center for Community & Economic Development- Laura Brown
UW-Madison Department of Agriculture & Applied Economics – Steve Deller
Center for Land Use Education - Anna Haines
Applied Population Laboratory- Dan Veroff and Jim Beaudoin
UW Publications- Abby Thunker
County Partners
Pilot counties
Advisory Committee
Illinois: Margaret Larsen, Debroah Cavanaugh Grant, Kathie Brown, Wisconsin:
Dan Veroff, Colette Hershey, Judi Bartlett, Carrie Edgar, Steve Deller, Anna
Haines, Laura Paine, Michelle Miller Iowa: Nadia Andersen, Teresa Weimerslage
Michigan: Katherine Hale Ohio: Brian Raison, Minnesota: Greg Schweser, Kathie
Draeger Nebraska: Elaine Cranford
Before we measure anything..
Define the question
Learn as much as you can about it
Identify goals and challenges
What questions will others have about this?
What information do we need to answer the question?
Who will use this information? How will they use it? When is it
needed? How will we do it?
Explore the data
What is the story is the data telling us?
Create ways to understand the data
“Planning and Program Evaluation Worksheet.” University of Wisconsin-Extension • Cooperative Extension • Program
Development & Evaluation UW-Extension http://www.uwex.edu/ces/pdande
Data are the Ingredients – Effective Use Requires
Transformation to Information, Presentation and Knowledge
(c) 2011 Epic. graphic
Using Economic and Demographic Data
• Stimulate discussion;
• Looking for patterns, not a
single answer;
• Affirm or challenge current
• Identify local strengths and
• Recognize and prepare for
• More concerned with
trends than precision;
• Focus more attention on
comparing figures rather
than ranking them.
Profile Indicators
Chosen based on discussions with advisory committee,
data available at the county level
Food Access
Food Assistance
Local and Direct Markets
Processing and Distribution
Production Agriculture
In addition to the
factsheet for each
county in the North
Central region, a set
of maps, one for
each indicator, is
also provided.
The idea is to help
think about
Hot spot analysis
In addition to the
factsheet for each
county in the North
Central region, a set
of maps, one for
each indicator, is
also provided.
The idea is to help
think about
..and provide a way
of starting to think
through connections
between various
aspects of the food
system. Public
health and
Discussion Guide
Discussion Guide
What does this data say about your county’s: Food Access? Food Assistance?
Health? Local and Direct Markets? Processing and Distribution? Production
What surprised you about your profile?
Are there relationships between indicators in your profile?
How is your county similar or different from the region?
What has changed over time in your county? What has stayed the same?
What areas of the food system are most developed in your county? Why?
What don’t you know about you food system based on this profile? How
might you find this information?
• What groups, organizations, programs, or departments support the aspects
of your food system that are developed or underdeveloped?
• Who should be involved in the food system that isn’t already?
• How will you use this information? Who else might use it?
Agricultural Production & Public Health & Nutrition
Points of Inquiry
Are there connections between farm labor and poverty issues
including living wage?
Are there connections between race, ethnicity of farm labor &
poverty issues?
Can direct market consumption meet our nutritional needs? What
are implications for agricultural production?
What are the environmental health implications of agricultural
production (water quality, air quality, natural resources)
What role does Wisconsin’s commodity production play in the
health of Wisconsin residents (use of commodity crops in production
of processed goods?)
Where are there policies in conflict between these areas? (local ,
state federal) Where are they aligned?
Best PracticesWhat we’ve learned so far
Review data before sharing with partners
Put the tool in context using maps, discussions
Consider your audience
Consider starting with two specific indicators
i.e. “Are there connections between agricultural
production and health issues?”
Limitations - Next steps
Limited to available secondary data
Not comprehensive
No intermediated sales or processing/distribution
Easier to make connections with images versus
tables. Consider infographs?
• Defining local foods – a challenge
• MUST be supplemented with local wisdom AND
more research
• How do we begin to evaluate the impacts of local
food systems work? (economic, social, health, etc)
How might you use this tool?
How could it be more useful?
Anna Haines
Center for Land Use Education
University of Wisconsin – Stevens Point
Laura Brown
Community Development Specialist
Center for Community Economic Development
University of Wisconsin-Extension, Cooperative Extension

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