York Cares 2014 Why does York University support United Way? • Local catalyst of social change; autonomous • Effective community fund; targets funds where they are needed most in the city • Helps to build team spirit internally • Demonstrates York’s commitment to social justice externally United Way Toronto’s mission: to meet urgent human needs and improve social conditions by mobilizing the community’s volunteer and financial resources in a common cause of caring. United Way is: • Efficient • Effective • Impacts people we interact with every day Efficient • Volunteer-driven • Workplace fundraising model • Combined fundraising and administration costs in 2013: 15.6% Research & Reports • • • • • • • It’s More than Poverty: Employment Precarity and Household Wellbeing Poverty by Postal Code 2: Vertical Poverty: Declining Income, Housing Quality and Community Life in Toronto’s Inner Suburban High-Rise Apartments Strong Neighbourhoods: A Call to Action Poverty by Postal Code Decade of Decline Youth Impact Plan and Evidence Review Losing Ground Effective Focus areas: • Build healthy people and strong communities • Give young people the opportunity to reach their full potential • Support people as they move from a life of poverty to one of possibility Mobile Food Market http://www.foodshare.net/mobilegoodfoodmarket United Way Video https://www.youtube.com/watch?v=FasD98PKXh8 This year’s Goal: Participation 10% Fine print: • pledge form—electronic or paper • Minimum $1 per week / $52 per year • Events are fun but don’t constitute ‘participation’ • Support United Way or designate donation Ambassador—the role • Champion of York Cares within your faculty/unit • Liaison to Committee • Canvasser Campaign Overview CN Tower Student Stair Climb Saturday October 18th Currently the Top Fundraising Team at the Public Climb Kick Off Tuesday November 4th, 8-10am Central Square Please plan to attend, and encourage your teams to do so Pledge Drive Tuesday November 4th to Tuesday November 25th Incentive draws will be incorporated to encourage participation Wrap Up Tuesday November 25th, 8:30 a.m. in the CIBC Marketplace at SSB The Schulich School of Business French Toast Breakfast—please attend if you can, and encourage your teams to do so. Results of the campaign will be announced at that time. Canvassing tips • • • Don’t be shy about asking—find the terminology that works for you Decisions about charitable giving are quite personal…but… Everyone on your team is human. Don’t make presumptions Our Canvass • Electronic pledge [email protected] • Paper pledge forms on request • Incentives—details to be confirmed • Group presentations How much should I give? $126 annually/$10.50 per pay Allows six women who have experienced recent trauma to participate in a 12-week intervention and support program, helping to improve their parenting skills and reduce family stress $350 annually/$29.16 per pay Provides five nutritious meals a week for three months to a senior who is recovering from surgery $830 annually/$69.16 per pay Provides a year of language classes and employment counselling to one newcomer, preparing them for the workforce in their new country $2000 annually/$166.67 per pay Allows three children from an underserved neighbourhood to attend a homework club two days a week for one school year, improving their grades and enhancing their self-confidence Next steps • Get UW onto an agenda (or agendas!) of your team meeting/faculty council meeting before November 22 • Give thought to how you will communicate with your team about the campaign: • Office-based, outside workers, senior leaders • You know best how to communicate with your team • Attend the kick off on Nov 4, and encourage team members to attend • Think about fun—is there anything your team does, or could do, to inject some fun/spirit? When we support United Way, we are helping to build a city where every person is able to reach their full potential; a city where every neighbourhood is thriving; a city that is healthy today; a city poised for a bright future.