Sascha P. Corti Developer Evangelist, Microsoft Switzerland firstname.lastname@example.org | @TechPreacher | blog Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Truly Customizable, Social Phone Productivity without compromise Business is important to End Users 40% of iPhones are sold to business users (Source: AT&T Wireless) Our End User messaging research placed Office Hub as #1 (Source: Microsoft Windows Phone 7 End User Messaging Research) 61% of Life Maximizers use their phones evenly or primarily for business (Source: Microsoft Windows Phone 7 End User Segmentation) End Users place Office Hub in Top 1/3 reasons to purchase WP7 (Source: Microsoft Windows Phone 7 End User Messaging Research) Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Truly Customizable, Social Phone Productivity without compromise Integrated infrastructure Works well with what you have while meeting corporate security and management needs Business Productivity Online Suite Office, SharePoint & Exchange Integration Forefront Unified Access Gateway enabled access to SharePoint Synchronize selected documents for offline use Multiple Exchange Accounts / Calendars Enforce Password Policies & Remote Device Wipe OneNote Sync to Windows Live SkyDrive Windows Phone 7 User Experience demo Common Hardware Foundation Capacitive touch >= 4 contact points Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera >= 5 mega pixels Multimedia Common detailed specs, Codec acceleration Memory >= 256MB RAM, >= 8GB Flash GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better Hardware buttons | Back, Start, Search Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Truly Customizable, Social Phone Productivity without compromise Integrated infrastructure Works well with what you have while meeting corporate security and management needs Business Productivity Online Suite Powerful & consistent platform Create powerful and compelling applications for phone, web and PC using powerful and familiar development tools Two Flavors of Applications Elements of the App Platform Your Custom Web Service SCREEN CLOUD Cloud Services Notifications Location App Deployment Identity Feeds Social Maps Location Service Notification Service Notification Types 14 15 New photos online! Seattle, WA: Sunny and 85 degrees Location Services GPS Location services Lat: 47.40908 Lon: 8.59079 Accuracy: 20m - Accuracy + Power + Speed - Wilderness Cell Towers Near: Richtistrasse 3 CH-8304 Wallisellen Lat: 47.40908 Lon: 8.59079 Accuracy: 20m + Accuracy - Power - Speed - Indoors WiFi +/- Accuracy +/- Power +/- Speed +/- Urban areas 3 Platforms in Comparison Devices App Store Dev Tools Choice of Hardware One Manufacturer Choice of Hardware Fragmented Platform Homogen. Platform Homogen. Platform 25% OS Share* 56% OS Share* 0% OS Share* Unmonitored Monitored Monitored No Conditions Strict Rules Basic Rules (Security) No App Sales in CH App Sales in CH App Sales in CH $25 sign up, Apps free $99/year, Apps free $99/year, Paid apps free, Free apps $20 Java Objective C Silverlight / XNA Free Tools Free Tools Free Tools http://bjango.com/articles/appstores/ * Quantcast: US Mobile Web Consumption, 2010/8 Being Early to the Game Marketplace opened in October 2010 Local Apps get lots of Visibility, Top Placement Resources ! Windows Phone 7 Developer portal http://developer.windowsphone.com Windows Phone 7 Developer blog http://windowsteamblog.com/ Windows_Phone/b/wpdev/ Windows Phone 7 Training Kit http://channel9.msdn.com/learn/ courses/WP7TrainingKit/ Windows Phone 7 on Twitter http://twitter.com/#search?q=%23wp7dev Windows Phone 7 on Reddit http://www.reddit.com/r/wp7dev/ © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.