Title of presentation

Report
Sascha P. Corti
Developer Evangelist, Microsoft Switzerland
[email protected] | @TechPreacher | blog
Windows Phone 7 within the
Microsoft ecosystem
Captivating
&
productive
experiences
Truly Customizable, Social Phone
Productivity without compromise
Business is important to End Users
40%
of iPhones are sold to
business users
(Source: AT&T Wireless)
Our End User messaging
research placed Office Hub as
#1
(Source: Microsoft Windows Phone
7 End User Messaging Research)
61%
of Life Maximizers use their phones
evenly or primarily for business
(Source: Microsoft Windows Phone 7 End
User Segmentation)
End Users place Office Hub in
Top 1/3
reasons to purchase WP7
(Source: Microsoft Windows Phone 7 End
User Messaging Research)
Windows Phone 7 within the
Microsoft ecosystem
Captivating
&
productive
experiences
Truly Customizable, Social Phone
Productivity without compromise
Integrated
infrastructure
Works well with what you have
while meeting corporate security
and management needs
Business Productivity Online Suite
Office, SharePoint & Exchange Integration
Forefront Unified Access Gateway enabled access to SharePoint
Synchronize selected documents for offline use
Multiple Exchange Accounts / Calendars
Enforce Password Policies & Remote Device Wipe
OneNote Sync to Windows Live SkyDrive
Windows Phone 7
User Experience
demo
Common Hardware Foundation
Capacitive touch
>= 4 contact points
Sensors
A-GPS, Accelerometer, Compass, Light, Proximity
Camera
>= 5 mega pixels
Multimedia
Common detailed specs, Codec acceleration
Memory
>= 256MB RAM, >= 8GB Flash
GPU
DirectX 9 acceleration
CPU
ARMv7 Cortex/Scorpion or better
Hardware buttons | Back, Start, Search
Windows Phone 7 within the
Microsoft ecosystem
Captivating
&
productive
experiences
Truly Customizable, Social Phone
Productivity without compromise
Integrated
infrastructure
Works well with what you have
while meeting corporate security
and management needs
Business Productivity Online Suite
Powerful
&
consistent
platform
Create powerful and compelling
applications for phone, web and
PC using powerful and familiar
development tools
Two Flavors of Applications
Elements of the App Platform
Your Custom Web Service
SCREEN
CLOUD
Cloud Services
Notifications
Location
App Deployment
Identity
Feeds
Social
Maps
Location Service
Notification Service
Notification Types
14
15
New photos online!
Seattle, WA: Sunny and 85 degrees
Location Services
GPS
Location services
Lat: 47.40908
Lon: 8.59079
Accuracy: 20m
- Accuracy
+ Power
+ Speed
- Wilderness
Cell Towers
Near:
Richtistrasse 3
CH-8304 Wallisellen
Lat: 47.40908
Lon: 8.59079
Accuracy: 20m
+ Accuracy
- Power
- Speed
- Indoors
WiFi
+/- Accuracy
+/- Power
+/- Speed
+/- Urban areas
3 Platforms in Comparison
Devices
App Store
Dev Tools
Choice of Hardware
One Manufacturer
Choice of Hardware
Fragmented Platform
Homogen. Platform
Homogen. Platform
25% OS Share*
56% OS Share*
0% OS Share*
Unmonitored
Monitored
Monitored
No Conditions
Strict Rules
Basic Rules (Security)
No App Sales in CH
App Sales in CH
App Sales in CH
$25 sign up, Apps
free
$99/year, Apps free
$99/year, Paid apps
free, Free apps $20
Java
Objective C
Silverlight / XNA
Free Tools
Free Tools
Free Tools
http://bjango.com/articles/appstores/
* Quantcast: US Mobile Web Consumption, 2010/8
Being Early to the Game
Marketplace opened in October 2010
Local Apps get lots of Visibility,
Top Placement
Resources
!
Windows Phone 7 Developer portal
http://developer.windowsphone.com
Windows Phone 7 Developer blog
http://windowsteamblog.com/
Windows_Phone/b/wpdev/
Windows Phone 7 Training Kit
http://channel9.msdn.com/learn/
courses/WP7TrainingKit/
Windows Phone 7 on Twitter
http://twitter.com/#search?q=%23wp7dev
Windows Phone 7 on Reddit
http://www.reddit.com/r/wp7dev/
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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