WELCOME Communicators’ Forum Design Subgroup Kelly Fuligni | Creative Director Session 1 mood boarding workshop MSC Farewell, Bicentennial or Sustainability Session 2 photography – Roger Hart Session 3 infographics workshop Session 4 ? Survey says: Q: How much experience do you have creating mood boards? 5 very experienced 10 somewhat experienced 28 no experience but intrigued Goal: get your feet wet – become familiar with the process What on earth is a moodboard? A mood board is a type of collage that may consist of images, text, and samples in a composition of choice. Designers and others use them to develop their design concepts and to communicate to other members of the design team. jumpstarts the creative process (nothing more daunting than a blank canvas) allows us to explore and interpret (so we don’t fall into a pattern) helps us articulate our ideas to clients, faculty, and staff positions us as professionals Simplelook like? What does a mood board finished loose collage There are no rules Rough or random What is a mood board comprised of? Imagery – Dig deep. Don’t settle. Compelling/evocative/tell story active Elicit a response emotive beautiful style/technique/trends Paper samples typography Beautiful type treatments trends Look for trends on an ongoing basis. Don’t get stuck in a technique rut. Color critical to brand expression and mood setting words Suzanne Know what words to include: describe/support the look & feel: traditional, modern, heartwarming, vibrant, subdued, prestigious, spirited Know what words to search to yield the best imagery bicentennial: vintage, historical, timeline GREAT. Where do I find this amazing imagery? No right or wrong answer. Q: where to you find your inspiration? Fox is Black blog GREAT. What tools do I use? Lots of options: collage Digital mashup Patti Philippe KEEP CALM Jeff KK Erin AND MOOD BOARD Martin Jim Me Roll up our sleeves Look & feel for: MSC Farewell Sustainability Bicentennial using: Inspiring imagery Graphical techniques & styles Color Words Digital Mashup Collage Finito No pressure to finish – this is to introduce you to the process. If you do finish in the time allotted, please select a spokeperson to present on behalf of the team. If not, I’ll set up an mbox for us to share our ideas. Grazie.