LUX FIX is uniquely both an e-commerce platform

Report
USING PERFORMANCE
MARKETING TO INNOVATE IN THE
LUXURY SPACE
Alice Hastings-Bass & Rebecca Glenapp
Co-Founders
www.lux-fix.com
The Luxury Market
A compelling market with online luxury sales forecast to reach €16B in 2016
2000
Net-A-Porter launches: proves market for current
season luxury online
2001
Vente Privée launches: proves market for past
season luxury deals
2006-12 Luxury brands start to launch own e-shops:
competing with incumbent multi-brands
2012
PPR/Yoox launch JV for mono-brand stores
Global online personal luxury goods est. €7B*
LUX FIX launches
2016
Global online personal luxury goods est. €16B*
“While the whole industry has been resisting e-commerce for the last 15 years it’s now realising it’s
inescapable.” - François-Henri Pinault, Chairman and CEO of PPR, Summer 2012
* Bain Luxury Study 10th Edition October 2011
-2-
WHAT IS LUX FIX?
LUX FIX is uniquely both an e-commerce platform and a private affiliate
network for luxury fashion
Lux-fix.com: Discover Designer Curated Edits
Discovery Platform
LUX NET: Sales Leads for Designer E-store
Private Network
-3-
HOW IT WORKS
Pop-up shops feature an edit of the brand’s latest collection and are
promoted via lux-fix.com and our publisher partnerships
 Pop-up shops last for one week and have an exclusive member offer attached
 Direct sales on lux-fix.com
 Customers who want to “shop the full collections” are referred to the brand’s own
website
-4-
Competitive Landscape
By sharing our customer we can offer unique edits and deals on products
Current
Season
Ability to
Purchase
Editorial
Discounts
Examples
Multi-brands
Magazines /
Media sites /
Blogs
Flash sale
sites
Aggregators /
Affiliate pure
plays
-5-
Brand Partners
LUX FIX has already partnered with over 80 of the top names in British
fashion
“We love the concept and how it works
with us rather than working against us”
Designer Hannah Martin on CNBC
LUX FIX private network has exclusive relationships with over 80 brands, and has
implemented technology on their websites
-6-
Customers
20,000 Founder members, with an attractive customer demographic
Female ABC1
Engaged
International
69% female
AOV: £150
48% UK
25% USA
15% Europe
25% return to the site each week
Email unsubscribes <0.3%
Database of c.20,000 founder members, acquired organically and through PR
-7-
The Zoo Impact
Working closely with Europe’s leading affiliate marketing company
Impact of The Zoo:
 Allows us to optimise the TD technology platform - an invaluable asset for our business
 We work closely in conjunction with the technology team at TD
 We are developing a bespoke product in conjunction with the TD tech team as a joint
venture
 We have help and support from our fellow Zoo residents – e.g. luxury publisher
StyleNest has featured LUX FIX on their award-winning online magazine
-8-
Team
A founding team supported by leading industry figures
Founding Team
Advisory Team
Alice Hastings-Bass
Co-Founder
Quilvest Private Equity
Goldman Sachs Investment Banking
Oxford University
Tamara Heber-Percy
CTO and Founder,
Mr & Mrs Smith
Clara Mercer
Rebecca Glenapp
Co-Founder
Marketing Director,
British Fashion Council,
London Fashion Week
Online Start-ups: Idio, Billmonitor
The Aston Group Online Consulting
Trinity College Dublin
Caroline Issa
Paul Campbell
Head of Development
Editor: Tank Magazine,
O: By Tank,
Becauselondon.com
Rails Developer & Founder of Hypertiny
Contract Developer for Engine Yard
-9-
Q&A
As featured in:
Awards:
“50 best shopping websites, 2012”
“One of the country’s
most exciting start-ups”
“One of the most innovative businesses
emerging across Europe”
“Our favourite brands for less”
- Gwyneth Paltrow
“Try @Luxfix for the coolest British fashion buys”
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