### 簡報設計與製作原則1

```南榮科技大學 102學年教學媒體觀摩

2014.5.5
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-以行銷企劃案課程為例
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• 一張投影片一個主題
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• 一個編號一個項目內容
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• 四種單位的原則
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• 圖解首重數字
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1
2
3
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• 圖表選擇的三個基準:量,發展,比較
• 圖表中強調唯一性
• 運用配色與漸層的技巧
• 運用文字與圖示的技巧
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100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

-10
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-5
0
5

6
5
4
A公司
B公司

3
2
1
0
2011 2012 2013 2014
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



45度為同類色系
90度為鄰近色系
135度為對比色系
180度為互補色系

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*淡底深字:

*深底淡字:

*配合環境因素: 明亮處適合淡底深字, 幽暗處適合深底淡字
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RED

BLUE

YELLOW

PINK

GREEN

BLACK

WHITE

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• 利用文字+圖示的效果最好

2張圖
• 立體柱狀圖優於線條圖

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1.確定主題目標
6.增添趣味資料
2.收集與篩選資料
7.設計視覺資料
3.設計結論
8.增添多媒體資料
4.發展開場白
9.準備備忘稿與講義
5.架構內文
10.不斷演練
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