Which type of questionnaire is more likely to be returned, black

By Iona Adams
Who am I?
My name is Iona Adams and I am really interested in
whether pictures affect children's enthusiasm towards
answering questionnaires.
Why did I choose to research this
Well, my research question was originally ‘Which type of
questionnaire is more likely to be returned, with pictures
or without them?’ But it didn’t quite go to plan!
My hypothesis
I predicted that the questionnaires that had pictures in
them would be returned first. I thought this would be
the case because I personally would be more motivated
to fill out a questionnaire if it looked nice and appealing.
But was I right?
My method
 I asked two classes in school years 7 or 8 to fill in either
a black and white questionnaire or one with pictures.
They were asked to return them to a wallet in the
reception area of my school.
Here is my black and
white questionnaire
As you can see, this looks
very boring…
This is my coloured
This looks a lot more
pleasing to the eye,
this is why I thought
that more of these
would be returned.
Number of questionnaires given out
and returned voluntarily
As you can see,
no-one returned
the questionnaires
voluntarily. I was a
bit surprised
about this, and I
was honestly
having a
Plan B
 I then gave out the same questionnaires to another
class of students and collected them immediately.
 I then analysed the answers to the questions to see if I
could find out why the earlier ones weren't returned.
Number of questionnaires returned
involuntarily but filled in properly
Luckily, there
were a
amount of
that got filled out
Number filled out properly
Number given out
Number of questionnaires
An immediate issue
What happened to the other eight questionnaires?
Blank spaces left
Question marks
Defaced e.g. Bob was ‘ere
Are questionnaires just boring for some people?
How many of you here
have ever filled in a
How many of you found it
really tedious?
Now who thinks that it wouldn’t
have been so tedious if they had
pictures and colour?
My Analysis
The following slides are all examples of the questions I
Q2: What is your opinion on
As you can see,
most people
said that they
didn’t like
and that they
are boring.
Don’t like
Q3: Have you ever answered a
questionnaire before?
Here, most
people said
that, ‘Yes’, they
had filled in a
before, but a
couple said ‘No’,
1 left it blank
and 1 was
My conclusion
 To conclude, questionnaires have to have a purpose
which is quickly understood by the respondent and
that given a choice people won’t return questionnaires
voluntarily, so does it matter whether they are black
and white or coloured?
 Bearing in mind that I only experimented on children
aged 11, 12 and 13, this may have altered the results.
I asked you earlier who had filled in
a questionnaire before.
For those of you who have
completed a questionnaire in the
past year how many of you
completed it online?
Future aims
 Technology has a large part to play in surveying
opinions, for example at Lincroft we use Survey
Monkey with students for such things as PE and iPad
 I would like to research whether coloured online
surveys give more accurate results than black and
white online surveys.
Thank you for
Does anyone have any

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