Virtual College Fair

WROC-TV8 is proud to partner with the KIWANIS CLUB
to present the
2014 Virtual College Fair
Tuesday, September 24, 7pm-9pm
Eastview Mall, Victor NY
The Challenge
The need for colleges to do better recruitment is critical and greater than ever. What
worked yesterday, will not work today.
• Schools are changing the way they deal with adult recruits, offering a more tailored
recruiting experience for non-traditional students.
• The Northeast region of the US saw a 9.5% decline in graduating students.
• According to the 2013 Marketing and Student Recruitment Practices Benchmark Report,
only about one-third to one-half of respondents across institution types reported having a
strategic, multi-year enrollment plan that they felt good about.
• All major retail purchases AND life decisions are researched much more thoroughly than
even 3 to 5 years ago. (see Decision Funnel)
The Changing Environment
The decision making process has
On line research occurs throughout
the entire process
The Solution
It is essential schools touch recruits with your message, in a variety of different ways, BEFORE
they start making choices. The use of different media is now paramount in bolstering recruitment.
To that end, WROC - TV and Rochester Homepage have partnered with the KIWANIS CLUB of
Farmington-Victor to present the 2014 Eastview College Fair, Tuesday, September 24,
7pm-9pm, at Eastview Mall in Victor, NY.
Your school can also receive the year round exposure of a digital Virtual College Fair in addition to
the well attended College Fair event!
Nexstar Broadcasting is offering a multi-platform Sponsorship opportunity that will include
commercial messages on Television, and an on-line resource for graduatings students and adults
all year long…
…all designed to work in concert to help increase your recruitment efforts! -Monthly Stats
Unique Visitors
Total Page Views
• 150-200,000 unique visitors monthly
• over 1 Million page views monthly
• 25-30,000 business listing pvs per month
• over 300,000 mobile pvs per month
Local Business Directory
Community Portal Website
Mobile App
Source: Flurry and Net Insights
Virtual College Fair
Landing Page
300 x 250
Links to your Destination
Page and Your Premium
300 x 250
300 x 250
Virtual College Fair
Destination Page
728 x 90 Banner
Up to (5) Links to Specific
Areas of your Website
Up to (3) Sections
Video or Text
Virtual College Fair
Premium Listing
Our Business Listing is
100% Mobile and App
Premium Listing
Appears above all Alpha
Category Listings
Listing Includes:
• Google Maps
•Contact Form
•Website Link
•Contact Info
2014 - Virtual College Fair
On Air:
• WROC - TV8 will promote the virtual college fair section on Rochester Homepage with a minimum
of 150 commercials
On Line:
• 300 x 250 Banner rotation on “Eastview College Fair” landing Page
• Full Destination page creation for your school to include:
•Up to Three (3) Video or text Sections
•Up to Five (5) links to specific areas of your website
• 728x90 banner 100% placement on your College Destination Page
• Premium listing for your school on RHP Higher Education listing (Rochester Homepage.Biz)
• All elements remain active for 12 Months (September 2013 - August 2013)
• To participate, simply:
Complete the VF School info sheet on line at
Include your $450 in your payment to Farmington-Victor Kiwanis (Your total payment will be $500 for
the booth and Virtual College Fair)

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