John Reyes` Powerpoint

Report
Moscone Expansion and
Convention Market Update
John Reyes
Executive Vice President &
Chief Sales Officer
San Francisco Travel Association
Moscone
Expansion
Project
Update
Completion in 2018
Moscone
Expansion
Project
Update
 Opportunity Cost of Not Expanding
- Smaller then the 12 most competitive convention
centers – Moscone has less than half the exhibit
space of their average square footage
- Space constraints have resulted in a direct spend
loss of nearly $2.1 billion for the fiscal years 2010
through 2019
 Economic Benefits
- Increase in hotel tax revenue projected to be $20
million
- Net economic impact of $734,402,886 through fiscal
year 2026
 Moscone Center Improvements
- Adds contiguous exhibit space to Moscone Center
that it currently lacks and needs to remain
competitive
- Increases largest contiguous exhibit space from
260,000 sq ft to 515,000 sq ft.
PROPOSED SOUTH VIEW FROM THIRD & HOWARD
Meeting Space
Ballroom
Exhibit Space
Moscone
Expansion
Project
Update
 Flexible design, creating 515,000 feet of
contiguous exhibition space
 New 50,000 square foot column-free ballroom
 Multiple outdoor terraces with city views great for receptions
 SF Visitor Information Center integrated in the
building
 Pursuing a LEED Platinum Certification
 Improved public realm
- Wider sidewalks
- Larger crosswalk between buildings
- Surrounded by multiple open air plazas
 Expansion project completed in phases to
keep Moscone Center fully operational
Convention
Business
Outlook
Convention
Pace
Citywide
Room Nights
1,200,000
1,100,000
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
2014
2015
2016
Definite Room Nights
2017
2018
Tentative Room Nights
2019
2020
2021
Pace Targets
2022
2023
2024
2025
Consumption Benchmark
Source: TAP Report – September 2014
Convention
Pace SelfContained
Room Nights
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
2014
2015
2016
Definite Room Nights
2017
2018
Tentative Room Nights
2019
2020
2021
Pace Targets
2022
2023
2024
2025
Consumption Benchmark
Source: TAP Report – September 2014
Questions?

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