vs Non-branded??? Branded??? • Factor that influence…. • Advantages and disadvantages • Most preferred clothes OR • What factor that influence the choices??? • What the advantages and disadvantages toward users??? • What are the type of clothes??? • Used questionnaire • Distribute to 50 University Malaysia Pahang students races gender OTHER 0% M 50% F =female M=male ages F 50% 21-23 YEARS OLD 24 YEARS OLD AND ABOVE 18-20 YEARS OLD INDIA 10% CHINESE 26% MALAY 64% • Have 14 questions • 4 parts • Data recorded by using Microsoft Excel • Data were analyzed and been present in pie chart Findings and discussion How we do this chapter?? Choose 4 out of 14 question that relate to our objectives • Interpret the results by using pie chart • Use pie chart because it is the easiest way to show the information clearly Findings of research Factors that influence student to buy the items There are 6 factors: Personal taste Trend Friends Family Media Other factors Factors that influence student to buy the items FRIENDS 10% TREND 12% OTHERS 2% MEDIA 2% FAMILY 6% PERSONAL TASTE 68% MOST PREFFERED GOODS AMONG STUDENTS Branded clothes OR Nonbranded clothes The most prefer clothes NONBRANDED 48% BRANDED 52% Limitation Problem faced during processing the research 1. Conduct the questionnaire 2. Respondents do not give the good cooperation when answering the question 3. Finding the literature review Conclusion We make the summary that: a) Students buy the clothes according to their personal taste b) Students agree that their clothes can shows their personality c) Students like to buy the branded clothes are slightly more than students who buy the non – branded clothes. Our research is consider success because almost all of the objectives can be answer by our questionnaire.