CHAPTER 9 - NEHSFBLA

Report
CHAPTER
9
E-COMMERCE
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OBJECTIVES
Describe the recent growth of the Internet.
Discuss common business uses of the Internet besides
selling products.
Describe the stages businesses commonly go through in
developing an e-commerce business.
Identify successful e-commerce businesses and strategies.
Outline the steps for starting an e-commerce business.
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THE GROWTH
OF THE INTERNET
Estimated number of Web site providers
10,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
4
200
300,000
0
1970
1980
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1990
2000
BUSINESS USES
OF THE INTERNET
 Business communications
 Information gathering
 Improving business operations
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STAGES OF
E-COMMERCE DEVELOPMENT
 Information stage
 Interaction stage
 Integration stage
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SUCCESS WITH
E-COMMERCE
 Leading Internet businesses
 Meeting customer needs
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Relative Sizes of Common
Internet Advertisements
Full Banner
468  60 pixels
Half Banner
234  60 pixels
Button
120  90
pixels
Micro
Button
88  31
pixels
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Vertical
Banner
120  240
pixels
ESTABLISHING AN
E-COMMERCE BUSINESS
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Determine the purpose of your Web site
Study your customers
Plan your online business
Obtain a server and domain name
Develop order processing and customer
service procedures
 Design the Web site
 Advertise your online business
 Open for business
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