Presentation to Vanier Centre for Women

Report
Melissa, Laura, Alicia, Cindy, Pratima & Eva
• Introduction
• Media Analysis
• Ads
• News
• Music
• Movies
• Summary
• The Good News
Why is this topic so important to explore?
Women are represented as:
1. Weak and Submissive
2. Sexualized - Objectified - Dehumanized
Rockler, 2002)
Sexually Objectified
In
Winter 2013
Tom Ford – Spring/Summer 2008 Ad Campaign
Seen in: Esquire, Vanity Fair, GQ and Vogue Men
Source: https://www.myfdb.com/campaigns/1181-tom-ford-menswear-ad-campaign-spring-summer-2008
Red Tape “Live your Fantasy” Ad Campaing (2009) – Ran in various Indian magazines and posters/billboards
http://thesocietypages.org/socimages/2009/12/26/redtape-shoes-live-your-fantasy-campaign/
Print Ad
IN
Cosmopolitan Magazine
AND
Vanity Fair Magazine
Seen in
Magazine
Source: http://www.adrants.com/2006/08/one-sort-of-facial-promotes-another.php
IN
May 2013
Htun & Weldon, 2011
Source: petaAsiaPacific.com
Source: peta.org.uk
Pennsylvania
Liquor Control
Board
(2011)
Source: http://cristahankins.wordpress.com/2013/02/11/borderline-unethical-ads/
NEWS REPORTS
1. Women as victims are liars
2. Depersonalized – Sympathy for the
Perpetrator
3. Victim Blaming
4. Rape = Sex
5. Isolated incident
Source: Glenza (2013). Victim bullied after rape allegations against Torrington football players. News. The Register Citizen.
Steubenville RAPE
Source: CNN and Twitter
Source: CNN
MUSIC
•
Smack my bitch up – Prodigy (1997)
•
Love the way you lie – Eminem (2010)
•
Kill you –Eminem (2000)
•
Bad romance – Lady Gaga (2009)
•
The story of beauty – Destiny’s Child (2001)
•
Candy Shop – 50 Cent (2005)
•
Monster – Kanye West (2010)
•
Smack That – Akon (2006)
•
Paparazzi - Lady Gaga – (2009)
•
I’m a Slave 4 U – Britney Spears (2001)
WOMEN AS SEXUAL OBJECTS =
ENTERTAINMENT
Source: Brittany Spears – I’m a Slave 4 U; 50 Cent – Candy Shop; Lady Gaga – Bad Romance
Candy Shop (50 Cent) 00:23 – 1:05
Bad Romance (Lady Gaga) 02:00 – 03:00
Source: Lady Gaga – Paparazzi
Bitch”
“
Whore”
“
Source: Prodigy and Eminem
Slut”
“
WOMEN AS WEAK,
INFERIOR, AND
SUBMISSIVE TO THEIR
MALE COUNTERPARTS
Source: Eminem – Love The Way You Lie
•
Freeze Me (2000)
•
The Last House on the Left (2009)
•
I Spit on Your Grave (2010)
•
The Girl with the Dragon Tattoo (2011)
•
Run! Bitch Run! (2009)
•
Trust (2010)
•
Sweet Karma (2009)
•
Descent (2007)
•
Rape Me (2000)
•
Thelma & Louise (1991)
•
Ms. 45 (1981)
Source: Run! Bitch! Run! (2009)
LACK OF FAITH IN
AUTHORITIES
Source: I Spit on Your Grave (2010)
I spit on your grave (35:00 – 39:00)
BLAMING THE
VICTIM
• Media is often warning women about “what
actions and locations are unsafe, influencing
decisions about where to go, what to wear,
how to act, how late to stay out. It tells all of us
how society views male acts of violence
directed at women, delimiting what may be
acceptable or unacceptable behaviour for both
women and men” (Sampert, 2010).
Source: Thelma & Louise (1991)
GENDERED
STEREOTYPES
Source: Run! Bitch! Run! (2009)
APPEARANCE OF WOMEN AS
BEING…
Source: Freeze Me (2000)
Source: Rape Me (2000)
Source: Descent (2007)
Source: Sweet Karma (2009)
Source: The Last House on The Left (2009)
Source: I Spit on Your Grave (2010)
Source: Run! Bitch! Run! (2009)
Source: Trust (2010)
Source: Ms. 45 (1981)
WHAT’S THE PATTERN?
LETS TAKE A LOOK AT THE ‘BIG’
PICTURE…
In Summary
• Women victims are portrayed as LIARS
• Women victims are BLAMED
• Women are SEXUALIZED, OBJECTIFIED,
DEHUMANIZED & DEGRADED
• Women portrayed as WEAK & SUBMISSIVE &
SUBORDINATE to men
• Lower’s women’s self-esteem
• Increases acceptance of rape-myths:
• Sexual assault is rare
• Sexual assault is an isolated event
• Sexual assault is largely perpetrated by strangers
(Fairbrain & Dawson, 2013; Dowler, 2006.)
• Leads to the impression that
violence against women is an
individual problem, not a
structural, social issue
• this leads to inaction.
(Fairbrain & Dawson, 2013; Dowler, 2006.)
• Desensitizes men & decreases seriousness
• Increases negative attitudes towards women
• Increased aggression in men towards women
(Fairbrain & Dawson, 2013; Dowler, 2006.)
BE INFORMED:
• Notice the stereotypes you see/hear in
media
• Have conversations with youth about what
they see/hear
• Support media/pop culture that values
women
REEBOK DROPS RICK ROSS OVER
'U.O.E.N.O.' LYRICS
“To the young men who listen to
my music, please know
that using a substance to rob a
woman of her right to make a
choice is not only a crime,
it's wrong and I do not
encourage it”.
CURRENT ACTION:
• “Slut Walk” & “Take Back the Night” marches
• Advocacy groups e.g. PLCB Ads
• Media literacy e.g. Geena Davis Institute on
Gender in Media
• Sexual Assault/Rape Crisis Centres
Guelph’s 1st Slut Walk April 2013
THANK
YOU

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