and Marketing Information Application

Report
AGMARKNET
OBJECTIVES
 To establish a nationwide information network for speedy
collection and dissemination of market information and
data for its efficient and timely utilization.
 To facilitate collection and dissemination of information
related to better price realization by the farmers.
 Market related info such as market fee, market charges etc.
 Price related info – min, max, modal prices and arrivals.
 Infra related info - facilities and services available to farmers.
 To sensitize and orient farmers to respond to new
challenges and to improve efficiency in Agri marketing
through regular training.
Implementation Plan
Organisations involved in execution of the scheme.
 Directorate of Marketing & Inspection (DMI)
 State Agricultural Marketing Boards
(SAMB)/Departments
 Agriculture Produce Market Committees (APMC)
 National Informatics Centre (NIC)
Beneficiaries : Farmers, Traders, Exporters,
Processors, Govt. Departments, Planners,
Researchers, Agri-business firms, Commodity
Exchanges etc.
Agmarknet
Scheme commenced in March 2000.
Markets connected with computerized network till
31st March 2014 –
3241.
 Principal Market Yards - 2416
 Sub Market Yards -
825
Database created covering 300 commodities and
2000 varieties.
Networking involves providing hardware, software,
connectivity and training to each market node.
New Markets to be covered during XII Plan – 3700.
Number of Markets covered (State wise)
No. of
markets
covered
Not Reported
No. of
markets
covered
Not
Repoted
354
48
Kerala
92
10
Arunachal
Pradesh
15
15
Madhya
Pradesh
267
107
Assam
23
8
Maharashtra
361
157
Bihar
58
-
Manipur
5
1
Chhattisgarh
184
3
Meghalaya
20
13
Goa
10
9
Mizoram
9
8
Gujarat
319
176
Nagaland
22
14
Haryana
150
62
Odisha
106
26
Himachal
Pradesh
41
10
Punjab
199
4
Jammu &
Kashmir
35
27
Rajasthan
166
30
Jharkhand
26
2
Sikkim
7
7
Karnataka
192
55
Tamil Nadu
184
7
State/UT
Andhra
Pradesh
State/UT
Number of Markets covered (state wise) – Contd..
No. of markets
covered
Not Reported
21
12
Uttar Pradesh
257
97
Uttarakhand
25
7
West Bengal
76
32
Andaman Nikobar
01
0
Dadara Nagar Haveli
01
1
Daman Diu
02
2
NCT of Delhi
09
2
Puducherry
04
2
State/UT
Tripura
Total
3241
Information through SMS
 Price information available on the Agmarknet portal is
shared with IFFCO Kisan Sanchar Limited (IKSL) and
Nokia.
 IKSL is providing the price information to the farmers
through Voice Mail and SMS through Mobile Phones
free of cost in 18 states in 11 regional languages who have
registered with them – daily 10 lakh SMS.

Information through SMS
 Price information can also be obtained through
e-Alert on Agmarknet portal
(http://ealert.agmarknet.nic.in)
 Farmers can register his mobile number giving
personal details requesting price information of 3
commodities in 3 markets of his choice. The
information provided to farmers free of cost.
 SAMBs, Marketing Department, APMCs have to take a
proactive role in popularising this facility.
Information through SMS
 Farmers visiting the APMCs may contact the Secretary
of the APMC for registering their mobile phone to
obtain the price information through SMS from
Agmarknet portal.
 The Secretary of the APMC may sensitize the farmers
to avail the facility of price information through SMS
by erecting banners at prominent places in the market.
 The MD/Secretary of the SAMB, Director of
Agricultural Marketing may instruct all the
Secretaries of APMCs to popularize this service
available for the benefit of the farmers.
Data Reporting
 DMI has introduced the incentive of Rs.500/- per month for
Data Entry Operators for uploading the information on
Agmarknet portal for more than 20 days in a month.
 Incentive enhanced to Rs.1000/- per month w.e.f. 01.04.2014.
 Problems in Data Reporting
• DEOs are not uploading the data on daily basis – instead
uploading 2-3 days at a time.
• Modal price not entered correctly – instead average of minimum
& maximum price shown as modal price.
• Modal price shall be the price at which the maximum number of
transactions takes place.
 Some APMCs are not reporting the data on portal.
Data Reporting – Contd..
 Lack of monitoring by the Secretary of APMC, Officials of
the SAMB/Deptt. at district and state level.
 Any technical problems in hardware - the APMC officials
should contact the Vendor/ DMI/ NIC for solving the
problem and request for replacement of the computer only
after 5-6 years.
 Any problem in software should be reported to DIO of
NIC, DMI and SAMB/Deptt.
 Any problem in internet connectivity should be sorted out
at the APMC /SAMB/Deptt. Level.
 The information should flow continuously without any
interruption.
Measures for improvement
 Secretary of APMC should ensure that data on arrival/prices in
the market is uploaded by the DEO everyday latest by 5 pm and
verify the correctness.
 The officers of SAMB/Deptt. should monitor the data reporting
by the APMCs at district/division/state level.
 DEOs should enter the Modal Price of the commodity correctly
not the average of minimum and maximum price.
 Secretary of APMC/officials of SAMB/Deptt. should sort out the
problems of hardware/ software/ internet connectivity at their
level with the help of local NIC/DMI offices.
 DMI ROs/SOs should monitor the data reporting by the APMCs
on daily basis.
THANKS

similar documents