Little Ears Are Big Bucks for Music Players.ppt

Report
Little Ears Are Big
Bucks for Music
Players
Amanda Haberly
Tyler Lamberts
Overview

Popularity of digital-music players

Top music players

Suggestions
Popularity Among Children

Nearly one-third of digital-music player users these days
have to be in bed before 9 p.m.

Average age of first use of portable digital-music players
has declined over the last three years

Average amount loaded on music
players is 125 songs, 10 TV shows
and 15 movies (for 2 to 14 year olds)
Popularity Among Children
Pod Children

Many kids end up getting their iPods as hand-me-downs
from their parents or siblings

Low prices and variety of players help increase
purchases ($149)

Kids want to be more “grown up”
Disney’s Version

Designed with kids in mind, more user friendly and
personalized (Hannah Montana, High School Musical,
etc.)

Slightly cheaper ($70 - $129)

Mix Stick, Mix Max, Mix Clip
Suggestions

Smaller headphones

Limits on volume capabilities

Packaging appropriate music
Closing

Accessory makers estimate that sales will top $1 billion
this year, a 45% increase over 2007

No end in sight for the opportunities for growth in this
market
Sources
Bulik, Beth Snyder. “Little Ears Are Big Bucks for Music Players.”
Advertising Age. 21 Jan 2008.
<http://adage.com/article?article_id=123205>.
http://www.youtube.com/watch?v=GgCfpffoCg4
http://www.youtube.com/watch?v=VywN-PQKyNg&feature=related
http://disneyshopping.go.com/webapp/wcs/stores/servlet/CategoryDisp
lay?D=14679&Dn=0&Ntt=14679&Ntk=p_categoryID&Nao=0&langI
d=1&storeId=10051&N=0&catalogId=10002&Nu=p_productID&catego
ryId=14679

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