Enterprise Open Innovation WWW.TOPCODER.COM AGENDA Theme: Community, by Community • A little about TopCoder/Appirio • Crowdsourcing • Contests • TopCoder Crowdsourcing • When Communities Build Communities • Contributing to the Asteroids Mission TOPCODER ENGAGING TOP MINDS TO SOLVE ENTERPRISE NEEDS ENTERPRISE CUSTOMERS 592K COMMUNITY TOP DESIGNERS, DEVELOPERS AND ALGORITHM / ANALYTIC EXPERTS FRONT-END DESIGN & INNOVATION SOFTWARE DEVELOPMENT ALGORITHM/ ANALYTICS KEY AREAS: IA/UX Design, Development & Algorithms / Analytics Design Concepts User Interface Design Wireframes Storyboards Prototype Architecture Development Assembly Testing Bug Races Marathon Matches Single-Round Match TOPCODER FRONT-END DESIGN & INNOVATION Subjective Client Decides Winner SOFTWARE DEVELOPMENT Objective Rigorous Scorecards Decide Winner ALGORITHM ANALYTICS Performance Best solution against pre-determined metrics wins What Customers are Building Web & Mobile Apps Websites, E-Commerce Platform & Strategic Assets Legacy System Integration & Cloud Utility Tools Analytics CROWDSOURCING Lots accomplished with Crowdsourcing: • Linux • Java • Wikipedia • fold.It • NatGeo – Field Expedition: Mongolia CONTESTS Lots accomplished with Contests: • Longitude Contest • White House Portico Design • Canned food! • Lindbergh’s Flight • Ansari X-Prize • And a few things on TopCoder… SELECT ACADEMIC RESEARCH ON COMMUNITIES • • • • • • • • • • • Lakhani, Karim, David Garvin, and Eric Lonstein. "Topcoder (a): Developing software through crowdsourcing." Harvard Business School General Management Unit case 610-032 (2010). Malone, Thomas W., Robert J. Laubacher, and Tammy Johns. "The age of hyperspecialization." Harvard Business Review 89.7-8 (2011): 56-+. Wu, Wenjun, Wei-Tek Tsai, and Wei Li. "An evaluation framework for software crowdsourcing." Frontiers of Computer Science: 1-16. Archak, Nikolay. "Money, glory and cheap talk: analyzing strategic behavior of contestants in simultaneous crowdsourcing contests on TopCoder. com."Proceedings of the 19th international conference on World wide web. ACM, 2010. Begel, Andrew, Jan Bosch, and Margaret-Anne Storey. "Social Networking Meets Software Development: Perspectives from GitHub, MSDN, Stack Exchange, and TopCoder." Software, IEEE 30.1 (2013): 52-66. Boudreau, Kevin J., Nicola Lacetera, and Karim R. Lakhani. "Incentives and problem uncertainty in innovation contests: An empirical analysis."Management Science 57.5 (2011): 843-863. Kaganer, Evgeny, et al. "Managing the Human Cloud." MIT SLOAN MANAGEMENT REVIEW 54.2 (2013): 23-32. Eisenstein, Michael. "Crowdsourced contest identifies best-in-class breast cancer prognostic." Nature biotechnology 31.7 (2013): 578-580. Boudreau, Kevin J., and Karim R. Lakhani. "How to Manage Outside Innovation." MIT SLOAN MANAGEMENT REVIEW Lakhani, Karim R., et al. "Prize-based contests can provide solutions to computational biology problems." Nature biotechnology 31.2 (2013): 108-111. Zhang, Yin, and Ruoyu Lu. "The case study on innovation contest modes of Internet companies." Service Systems and Service Management (ICSSSM), 2011 8th International Conference on. IEEE, 2011. 600+ academic articles (source: Google Scholar) Nearly two dozen+ patents on crowdsourcing and software development CROWDSOURCING WITH CONTESTS TopCoder Crowdsourcing • NASA Tournament Lab • MegaBLAST • Medicaid! • Community Sites TopCoder CROWDSOURCING WITH CONTESTS NASA Tournament Lab (NTL) FIT (Food Intake Tracker) iPad Application The application can identify the Astronaut, track all dietary intake (food and beverages), and provide a timestamp of when the food was consumed on space. International Space Station: Solar Panel Alignment Pipeline Protection Detection Algorithm A detection algorithm to spot the presence of wheeled vehicles in proximity to a pipeline with the ability to distinguish between a security threat an un-authorized vehicle and a non-threat such as wild-life or a downed tree limb. Planetary Data Systems Web API, iOS and Android Apps 4000+ Registrants, $30,000 Total Develop and deploy an API to homogenize search results across a federation of PDS nodes. Demonstrate the value of the API with a suite of mobile consumer apps. The goal of the challenge is to position the solar collectors on the International Space Station to generate as much power as possible during the most difficult orbital positions. NASA and Harvard University have established the NASA Tournament Lab (NTL), to leverage the TopCoder community and allow for competitions to create the most innovative, most efficient, and most optimized solutions for specific, real-world challenges being faced by NASA researchers Winning solution performs 120x faster Improve on NIH MegaBlast algorithm for nucleotide sequence alignment ANTIBODY SEQUENCE ANNOTATION 122 654 89 5 CODERS SUBMITTED SOLUTIONS DIFFERENT APPROACHES TO SOLVE PROBLEM IDENTIFIED WINNING COUNTRIES RUSSIA, FRANCE, EGYPT, BELGIUM & US TOPCODER CROWDSOURCING Modernizing Medicaid and Medicare • Implement with > 130 individual contests • Design and build a new single Medicaid module for screening providers for use by all states • Single proposal was submitted for RFP for 3 years $120M+ for 80 modules for 1 state • Game change outcome for US with $100Ms in savings possible • Allows for late-entry stakeholder participation • States can engage at any time through conceptualization contests • TopCoder analyst competitors review state requirements and wish-lists • TopCoder competitors organize results for changes, additions, priorities • Stakeholder steering committee can assign requirements to later phases • Contests allow all voices to be heard and managed • Directly tests HHS Architecture Compliance • Specification contests will explore and document requirements • “Bug Hunts” will interrogate designs and code for government compliance TOPCODER CROWDSOURCING Portal: Innovation and Cost Savings $8,000,000 $7,800,000 $7,600,000 $7,400,000 $7,200,000 $7,000,000 $6,800,000 $6,600,000 $6,400,000 $6,200,000 $6,000,000 $5,800,000 $5,600,000 $5,400,000 $5,200,000 $5,000,000 $4,800,000 $4,600,000 $4,400,000 $4,200,000 $4,000,000 $3,800,000 $3,600,000 $3,400,000 $3,200,000 $3,000,000 $2,800,000 $2,600,000 $2,400,000 $2,200,000 $2,000,000 $1,800,000 $1,600,000 $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $- $7,458,013 $6,004,924 $1,520,076 $1,433,806 $735,549 $717,540 $59,220 Development Contractor $27,050 Federal Development Project Support TRADITIONAL MODEL Federal Infrastructure Support CROWD MODEL Total Costs COMMUNITIES When Communities build Communities • The Pilgrims • Linux • Java • Ghost By WordPress engineers who wanted to focus on Blogs + Part-time devs they trusted + Kickstarter funding! Contribution Communities COMMUNITIES: @TOPCODER When Communities build Communities (with TopCoder & others) • TopCoder.com • NoNameSite.com • ZeroRobotics • Verigames.com • Expedition Mongolia Responsive Collaboration Communities • Online Collaboration Centers • With Infrastructure and Instrumentation • For Incentives & Innovation COMMUNITIES: @TOPCODER TopCoder.com COMMUNITIES: @TOPCODER COMMUNITIES: @TOPCODER ZeroRobotics.com • Spherical satellites move with independent control of all six degrees of freedom in zero gravity (inside the international space station) • These “spheres” travel within a defined area to complete tasks in a game scenario developed by researchers at MIT • High School students compete against one another to earn the most points using a high-level language environment • Virtual zero-gravity and visual simulation is used to allow online competition before the finals are executed on the space station •Zero Robotics infrastructure and web site was built by TopCoder COMMUNITIES: @TOPCODER COMMUNITIES: @TOPCODER Verigames.com Perform formal software verification through games accessible to unspecialized players. • • • • A community platform Provides profiles, badges, forums Hosts 3rd Party Games Provides storage & display for: • Scores • Achievements • History COMMUNITIES: @TOPCODER Verigames.com COMMUNITIES: @NATGEO National Geographic Explorer COMMUNITIES: ASTEROIDS Advancing the Asteroid Initiative • Build communities around specialized challenges • Encourage collaboration, and fun competition • Connect the “Carbon Crowd” to the “Silicon Cloud”? Algorithmic Automation Human Crowd Perception Can an algorithm rank image analysis tasks in order of potential? SIMILAR PROMISING RESULTS: Collective Minds Challenge 510 Registrants 394 Solutions (~10 per competitor) 4 Winners 9 Submissions in Idea Generation Contest 21 day challenge $15k Prize Purse 1st and 2nd place submissions were good-quality generic-solution algorithms. These algorithms are comparable in scoring, and clearly outscore the third and fourth places. Approaches: 1. Random forest approach to a reasonably short list of features, mostly concentrating on edges and circles. Features have been collected on areas of different sizes. Performance continues to improve with more training data. 2. Random forest approach to large number of features, mostly based on color-gradient analysis. Features have been analyzed on areas of different sizes. Performance saturates after a few thousand training samples. Illustration 3: Test1 Ancient Structures 0.9 0.8 0.7 0.6 Algo 1 0.5 Algo 2 0.4 Algo 3 0.3 Algo 4 0.2 0.1 0 500 1000 2000 4000 6000 8000 Credit: Dr. Rinat Sergeev, NASA Tournament Lab, Harvard IQSS CAPSTONE THOUGHTS Open Innovation via Communities is the practice of finding a way to do something new through access to people you normally wouldn’t be engaged with. Concentrate on the real goals - What are you trying to do? - What problem are you trying to solve? - What do you want your audience to be able to accomplish? - Stay focused – do not get technical Learn to let go, allow creativity to flourish - Define goals but don’t define how! - Communicate! – be honest with your opinion - Allow yourself to be surprised and open to new ideas Iteration - Fail! Be prepared to fail and learn from it. - Plan to review multiple submissions, look for “gems” within - Provide feedback! Thank you!