Dickinson - Leveraging Real-Time Labor Market Data

Report
Labor/Insight™ –
Leveraging Real-Time Labor Market Data to
Support a Wide Range of User Communities
Matching People
& Jobs
Reemployment &
Education
Pathways
© 2011 Burning Glass International Inc. – Proprietary and Confidential
Resume Parsing &
Management
Real-Time Jobs
Intelligence
About Burning Glass
>
Since 1999, leading developer of intelligent job market technologies,
including data parsing, coding, and analysis for supply and demand data as
well as pattern-based matching applications and work search support
>
Holder of multiple patents in human capital analytics and predictive
matching
>
Clients include:
•
Public Sector: Statewide deployments in the workforce systems of 11 US
•
Workforce & Education Partnerships: Jobs for the Future, NCHEMS, C2ER.
•
Staffing Companies & Job Boards: Adecco, Kelly Services, Michael Page,
Manpower, Randstad, Volt, etc.; LinkedIn, Dice, Trinity Mirror, etc.
•
Employers: Google, Accenture, Bloomberg, General Electric, etc.
States and two national labor ministries as well as for numerous
workforce investment boards
For Profits (e.g. CEC, Deltak/Rasmussen, ECA); Public systems (e.g. Kentucky
Community & Tech. College System, Kansas Board of Regents, U. Mass); Private
universities (e.g. Northeastern, Rice.
© 2011 Burning Glass International Inc. – Proprietary and Confidential
2
Burning Glass: Converting Demand & Supply Into
Actionable Data
Focus/Career™:
“OK Job Match”
• Statewide job match
programs, job banks
• Usually free text, can be
structured
BURNING GLASS
Real-Time Demand:
Supply: Real-Time Job
Job Postings
Parsing, Extraction,
Matching & Analytics
Seeker Resumes
job5match
•• Statewide
More than
millionprograms,
postings
jobupdated
banks daily
free text,job
canbanks,
be job
•• Usually
From 21,000+
structured
boards, employer, &
newspapers sites.
© 2011 Burning Glass International Inc. – Proprietary and Confidential
• Job seekers are matched with
jobs based on individual skills
and other qualifications
• Those are the jobs they’ll most
likely be hired for and succeed
at
Labor/Insight™:
Actionable Real-Time LMI
• Where to invest your training
dollars
• Hot new industries in your state
• Where are the skill gaps?
• What certifications are in
demand?
3
Questions Labor Insight Data Can Answer
Real-time labor market data has the potential to answer these questions
and many others:
>
Which jobs are in greatest demand in my state or county?
>
What are the specific education, skill, certification and experience
requirements of those jobs?
>
What new skill and certification requirements are emerging?
>
Which employers are hiring now and what skill sets are they hiring
for?
>
How aligned are my workforce and education programs to current
and emerging skill requirements?
© 2011 Burning Glass International Inc. – Proprietary and Confidential
4
What is the Source of Burning Glass’s
Labor Market Data?
© 2011 Burning Glass International Inc. – Proprietary and Confidential
5
Reading Job Postings – Conventional Technology
Company Profile
Clark Research International (CRI) offers clients
a breadth of multidisciplinary skills including
Traditional Extracts:
research
science,
policy
analysis,
economic
analysis, and data collection and analysis.
• Job title: IT Project
Manager
Job Description
• O*NET: 15-1099.11
CRI seeks a full-time IT project manager for our
(Information Technology
Boston office.
He/she must be able to build
Project Managers
)
strategic partnerships; communicate project value
• NAICS 541690to(Other
business managers; and be able to create and
recycle
operational
and
technical
solutions.
Scientific and Technical
Should
have strong background with software
Consulting Services
)
development, preferably in C++, with experience in
• Location: Boston
implementing Sybase.
Responsibilities include
environmental assessment, documentation, process
improvement, systems testing, and training.
Compensation & Benefits
Salary: $70,000 per year. Benefits: Medical,
dental, and child care available. Requirements:
BA/BS with 2 - 4 years of experience or the
equivalent
combination
of
education
and
experience; PMP Certification required.
© 2011 Burning Glass International Inc. – Proprietary and Confidential
6
Reading Job Postings – The Burning Glass Difference
Company Profile
Clark Research International (CRI) offers clients
a breadth of multidisciplinary skills including
Traditional Extracts:
Burning
Glass Added Extracts:
research
science,
policy
analysis,
economic
analysis, and data collection and analysis.
• Job title: IT Project
• Full location: MSA (14460); LMA
Manager
(MT257165); Geocode: 42.3597,
Job Description
• O*NET: 15-1099.11
CRI seeks a full-time IT project manager71.0560
for our
(Information Technology
•
Min
2-4 years, Level=2
Boston office.
He/she must be able to experience:
build
Project Managers
)
• Education
Attainment: Bachelor’s
strategic
partnerships; communicate project
value
• NAICS 541690to(Other
Major: Computer
Science,
business managers; and be able to • create
and
recycle
operational
and
technical • solutions.
Scientific and Technical
Salary: $70,000 base salary
Should
have
strong
background
with
software
Consulting Services )
• Benefits:
Medical, Dental,
development,
preferably
in
C++,
with
experience
• Location: Boston
Wellness, in
Childcare
implementing Sybase.
Responsibilities
include
• Type of Job: Full-time
environmental assessment, documentation,
process
• General
Skills: Collaboration;
improvement, systems testing, and training.
Communications
• Specific Skills: IT Design; Process
Compensation & Benefits
Salary: $70,000 per year. Benefits: Improvement;
Medical, Testing; C++, Sybase
• Certificates/Certifications: PMP
dental, and child care available. Requirements:
• Number
of Positions: Single
BA/BS with 2 - 4 years of experience
or the
equivalent
combination
of
education
experience; PMP Certification required.
© 2011 Burning Glass International Inc. – Proprietary and Confidential
and
7
The Burning Glass Difference: Skills-Based Data Extraction
Skills Dictionary
Cross-Cutting Analytical Skills
Communication &
Coordination Skills
• Strategic Partnership
Building
• Communications
Project and Process Flow
• Process Improvement
• Project Management
Specialized: IT Skills
Programming, Development,
& Engineering
• C++
Database & Date Warehousing
• Sybase
Software Testing & QA
• Systems Testing
Recycling
Environment Assessment
Company Profile
Clark Research International (CRI) offers clients
a breadth of multidisciplinary skills including
research
science,
policy
analysis,
economic
analysis, and data collection and analysis.
Job Description
CRI seeks a full-time IT project manager for our
Boston office.
He/she must be able to build
strategic partnerships; communicate project value
to business managers; and be able to create and
recycle
operational
and
technical
solutions.
Should have strong background with software
development, preferably in C++, with experience in
implementing Sybase.
Responsibilities include
environmental assessment, documentation, process
improvement, systems testing, and training.
Compensation & Benefits
Salary: $70,000 per year. Benefits: Medical,
dental, and child care available. Requirements:
BA/BS with 2 - 4 years of experience or the
equivalent
combination
of
education
and
experience; PMP Certification required.
© 2011 Burning Glass International Inc. – Proprietary and Confidential
8
A Database of Seven Million Jobs, Updated Daily
>
Burning Glass applies its patented technology step-by-step to:
>
Pull (“spider”) online job postings from over 21,000 sources,
including employers, public agencies, job boards, newspapers,
etc.
>
Read and analyze each and every job posting to extract a
comprehensive array of information. Coding more than 70
distinct data elements from each job posting.
>
“Scout” spiders that continually monitor websites to identify
any that include employment opportunities
© 2011 Burning Glass International Inc. – Proprietary and Confidential
9
Labor insight- the tool itself
© 2011 Burning Glass International Inc. – Proprietary and Confidential
10
Labor/Insight: Dashboard
© 2011 Burning Glass International Inc. – Proprietary and Confidential
11
Select a Zone
Labor/Insight is
organized around the
primary ways of
exploring the labor
market:
> Occupations
> Industries
> Skills & Credentials
> Employers
© 2011 Burning Glass International Inc. – Proprietary and Confidential
12
Select a Location
> Select from the map on
the dashboard or enter it
in the filter menu
> You can specify a state,
county, MSA or LMA
or
> Create your own area (e.g.
a multi-county WIB) by
selecting multiple states,
counties, MSAs or LMAs
© 2011 Burning Glass International Inc. – Proprietary and Confidential
13
Apply Your Filters
© 2011 Burning Glass International Inc. – Proprietary and Confidential
14
Select a Report
Within each "zone", there
are overview reports and
detailed reports
> Overview reports give
you a summary of
what's going on within
one area of the labor
market
> Detailed reports allow
you to explore demand
for specific occupations,
skills, etc.
© 2011 Burning Glass International Inc. – Proprietary and Confidential
15
Sample Report
Healthcare Practitioner Occupations: State of Oklahoma, Last 365 Days
© 2011 Burning Glass International Inc. – Proprietary and Confidential
16
17
In Labor Insight you can:

Track new occupations not yet covered by BLS


Research job titles within an occupation to identify new/emerging
occupations


For example, BLS does not track Web Developers or IT Project
Managers – instead, they are bundled into other occupations
You can find “Android Developer” and “iPhone Developer” within the
Web Developer occupation
Identify skills and credentials is high demand to better align education and
training to employer needs and build new career advancement ladders

You can identify the skill gaps that traditional graphic designers need
to fill to qualify for web design jobs.
© 2011 Burning Glass International Inc. – Proprietary and Confidential
18
Track Demand For Occupations … Both Old & New
IT Job Openings
Software Developers, Applications
Computer Programmers
Burning Glass data
covers all O*NET
defined occupations,
even those that were
defined too recently
to be covered by BLS
Computer Systems Analysts
Information Technology Project Managers
Network And Computer Systems…
Web Developers
Computer Systems Engineers/Architects
Computer User Support Specialists
IT Job Openings
Software Developers, Systems Software
Database Administrators
Software Quality Assurance Engineers…
Business Intelligence Analysts
Information Security Analysts
Computer Network Support Specialists
Database Architects
0
40000
© 2011 Burning Glass International Inc. – Proprietary and Confidential
80000
120000
)
19
Track Changing Skill Requirements:
Top Specialized Skills Advertised For Web Developers
(Source: Burning Glass Analytics & Real-Time Jobs Data)
© 2011 Burning Glass International Inc. – Proprietary and Confidential
20
Identify Certifications In Demand (cont)
Top Certifications Advertised in Computer Job Listings
Project Management Certification (e.g. Pmp)
Cisco Certified Network Associate
Microsoft Certified Systems Engineer (mcse)
Cisco Certified Network Professional (ccnp)
Certified Information Systems Security…
Certified A+ Technician
Network+ Certified
Security+
Cisco Certified Internetwork Expert (ccie)
Microsoft Certified Professional (mcp)
Microsoft Certified It Professional (mcitp)
Six Sigma Certification
It Infrastructure Library
Certified Information Systems Auditor (cisa)
0
2000
4000
6000
8000
10000
(Source: Burning Glass Analytics & Real-Time Jobs Data)
© 2011 Burning Glass International Inc. – Proprietary and Confidential
21
Track Top Job Titles within O*NET Occupations to
Identify Emerging Job Needs
For example,
examining the
top job titles
for Web
Developer
shows jobs like
Web Designer
(not yet
recognized by
O*NET) and
Android and
iPhone
Developers as
occupations
Job Openings in the last 90 days
Web Application Developer
Web Designer
User Experience (ux)/User Interface(ui)…
Php Developer
Front End Developer
Etl Developer
User Interface (ui) Developer
.net Web Developer
Android Developer
Web Programmer
Web Engineer
Web Producer
Flash Developer
Iphone Developer
0
© 2011 Burning Glass International Inc. – Proprietary and Confidential
2000
4000
6000
8000
22
Helping Colleges align curricula
23
Android and IPhone: job titles
6,000 postings:
“Developer”
positions in
top demand.
Other jobs
include “app
developers”
and
“engineers”
*(Don’t get too
granular)
24
Top locations for IPhone and Android Developer Postings
Areas to
explore for
expanding
program
offerings
Helps with
marketing
online
programs
25
Employers to contact
Caveats*
Not all ads list
employers
Employers change
quickly and can exist
in more than one
location
26
View postings to find new skills and gut
check the data.
27
Can this college
place their IT
students in jobs?
Experience
Internships
28
New opportunities:
29
http://www.jff.org/publications/education/growing-jobssector-health-informatics/1432
30
Real-time Demand
Identify Growing Sectors of the Economy:
Growth in Health Informatics Job Listings
2007 to 2011
36%
HIPAA Privacy ACT
Hi-Tech Act 2009
9%
6%
All Jobs
Affordable
Healthcare Act
Health Care Jobs
© 2011 Burning Glass International Inc. – Proprietary and Confidential
Health Informatics Jobs
31
BLS Occupational Data:
Missing jobs supervisor, manager, auditor and compliance jobs
BLS
occupational
data lists
Low-skilled
decreasing
demand jobs
32
BLS Occupational data (continued)
With
higherskilled
increasing
demand
jobs
33
Job Titles: Identify Fastest Growing Jobs
The “up-skilling” of Health Informatics Jobs
Growth of Health Informatics Jobs by Type: 2007 v. 2011
16276
Medical Coders
12411
13146
Health Information Technicians
10007
Clinical Documentation &
Improvement Analysts
8037
3594
Medical Records & Coding
Depart Supervisors/Managers
4264
2912
3796
Health Information Managers
2473
3363
Coding Compliance & Review
1391
2739
Medical Records Clerks
5117
0
5000
10000
2011 Job Listings
© 2011 Burning Glass International Inc. – Proprietary and Confidential
15000
20000
2007 Job Listings
34
Medical clerks 3,315
Coding Jobs 25,000
Medical Coding
Health Information…
Icd-9-Cm Coding
Inpatient Coding
Outpatient Coding
Anatomy
Physiology
Knowledge Of Health…
Current Procedural…
Cpt-4 Coding
Cpt Coding
Medical Abstraction
Acute Care
Medical Billing
Medical Terminology
Hcpcs Coding
Medical Records
Health Information
Medical Terminology
Knowledge Of Health…
Copying
Release Of Information
Appointment Setting
Medical Records Filing
Medical Record Retrieval
Health Information…
Administrative Support
Chart Completion
Scheduling
Indexing
Interaction With…
0 1000200030004000
0
certifications
10000 20000 30000
certifications
RHIA
RHIA
RHIT
RHIT
0
10
20
30
40
8,500
9,000
9,500
10,000
10,50
35
Identify New Career Advancement Pathways
© 2011 Burning Glass International Inc. – Proprietary and Confidential
36
Identify Certifications Needed for Advancement:
Top Certifications
In Medical Coding Job Listings
61% of medical coding jobs advertised nationally
in the last 90 days required a formal certification.
© 2011 Burning Glass International Inc. – Proprietary and Confidential
37
Retaining Employers
38
Oklahoma examples:
• Aerospace economic development: engineer demand (IT),
and recruiting from other states to OK.
• Oil & gas in-depth exploration: current job types in demand,
engineers “drilling engineers”
• City based reports- Enid: Food Manufacturing.
• Green (skills): to find green jobs and green employers
39
40
41
Serve as Leading Indicator of Employer Demand:
Job Postings Data vs BLS Employment Data
© 2011 Burning Glass International Inc. – Proprietary and Confidential
42
43
“One of our problems, not just in Oklahoma but nationwide, is having enough skilled
employees to fill all of the jobs that we have,”Prucha said, pointing to the need for
advanced skills in computer technology and CNC machinery. “We need a concentrated
effort to have a program that would improve those skills and entice more people to the
manufacturing sector."
http://www.tulsaworld.com/site/printerfriendlystory.aspx?articleid=20120224_48_E1_MetroT437160&PrintComments=1
44
Labor Market Information
45
Missouri
46
Missouri
47
It’s a Complement, Not a Substitute
>
Because Burning Glass updates Labor/Insight’s database every day,
it cannot apply the same rigor to data cleansing that BLS does
>
Because Burning Glass is constantly adding to its sources and
because the percentage of jobs posted online is growing all the
time, Labor/Insight data is not appropriate for trend analysis of
overall job counts
>
Labor/Insight’s data set only includes those jobs advertised online,
and does not incorporate offline sampling techniques used by BLS,
et al.
>
Labor/Insight focuses only on what's going on right now (or in the
past) and does not provide projections of future demand
© 2011 Burning Glass International Inc. – Proprietary and Confidential
48
Limitations of Real-time Demand:
>
Not every job is online:
>
Union hiring hall jobs
>
Certain occupations (e.g. construction workers, farmers)
>
Rural areas with limited broadband
>
Small, local employers
>
Jobs posted on sites with specific technical restrictions
© 2011 Burning Glass International Inc. – Proprietary and Confidential
49
So How Accurate Is It?
>
In a recent state agency evaluation of Burning Glass’s labor market
data, the average accuracy rate for all fields studied was more than
86%, with half of those fields achieving an average accuracy rate of
90% or higher
>
Burning Glass is continually working to improve parsing accuracy,
with enhanced versions of its analytic engine released several times
per year
>
Users are encouraged to point out parsing errors – user feedback is
critical to accuracy improvement
>
Unlike other LMI tools, Labor/Insight enables users to see the
underlying job postings – which means that you can investigate the
data shown in any report by going straight to the source
© 2011 Burning Glass International Inc. – Proprietary and Confidential
50
How to Use Job Counts
>
Overall, the counts you see in Labor/Insight are accurate and
validated
>
However, there may be some duplicates and these can sometimes
be concentrated in particular employers based on specifics of their
posting behavior
>
Don't get too fixated on specific numbers: Whether an employer
indeed has 60 or 52, they still have a lot of jobs!
>
Remember, you can always click through to view the underlying job
listings and check for yourself
© 2011 Burning Glass International Inc. – Proprietary and Confidential
51
Deduplication: It’s More an Art than a Science
>
Removing duplicate jobs from the database is the only way to
realize accurate job counts – but it’s not easy
>
Burning Glass has an extensive methodology using key
variables to identify duplicates.
>
Burning Glass removes more than 75% of the jobs it collects –
but some duplicates still get through
>
You have a Spam filter in your email box but you still get Spam
email!
© 2011 Burning Glass International Inc. – Proprietary and Confidential
52
A Note on Historical Trends
>
Labor/Insight is designed to help you find out what's going on in the labor
market right now
>
It also gives you access to an expanding set of historical data
>
>
Historical data give you excellent insight into what's going on within
specific occupations, industries, employers, or regions:
>
How have the skills required of educational administrators changed
over time?
>
What kinds of jobs is Yum Brands hiring for today vs. last year?
>
Is the industry mix in a certain part of the state changing?
But trending of overall job counts is not recommended
>
Because Burning Glass is constantly adding new sources and
improving its spidering of existing sources, changes in overall job
counts may reflect those improvements rather than fundamental
market shifts
© 2011 Burning Glass International Inc. – Proprietary and Confidential
53
Deciding on the Best Scope of Analysis
>
Labor/Insight gives you the ability to reach down to an unprecedented
level of specificity by selecting:
>
Geography
>
Time span
>
And dozens of other filters for education, skills, experience,
occupations, etc.
>
But slicing the data too narrowly may limit what it tells you and what
you can generalize from it
>
And being too specific may also reduce the reliability of your analysis
(e.g. What are the top skills in demand for green jobs requiring
graduate degrees in Tulsa County?)
>
When you see numbers getting too low, consider dialing back some of
your active filter selections
© 2011 Burning Glass International Inc. – Proprietary and Confidential
54
…But No One Said It Would Be Easy

Postings can be ambiguous as far as how they express or present
information

“CCM” can mean “Certified Case Manager” or “Certified Construction
Manager”

They can also exclude important information (such as employer name,
industry or job location)

The same words are used in a variety of contexts


“Public” is used in many different ways, e.g. “public relations”, “public
health” , “public safety”, “public school”, etc.
Identical job titles do not necessarily mean identical jobs

“Customer Service Representative” may describe someone at a call
center – but it also may refer to a retail sales position
© 2011 Burning Glass International Inc. – Proprietary and Confidential
55
What Labor/Insight Can Do for You:
Examples
© 2011 Burning Glass International Inc. – Proprietary and Confidential
56
The World Beyond Your Backyard
>
Labor/Insight includes nationwide data, not just data on jobs in
Oklahoma
>
That's great. But how can job postings in California help us here in
Oklahoma?
>
Learn about the needs of a targeted industry by looking at
postings from other states where that industry is more
developed
>
Identify employers to bring to Oklahoma
>
Analyze the needs of targeted out-of-state employers
>
Track what kinds of jobs Oklahoma employers are filling out-ofstate
© 2011 Burning Glass International Inc. – Proprietary and Confidential
57
Economic Developers

Which training programs do we need in my region in order to (i)
retain employers by upskilling workers to meet demand (ii) to
attract industries or employers from other regions?

Which industries or employers from other regions could we attract
based on the skills they need and the talent we have in supply?

Which employers are at risk to leave my region based on (i) their
inability to find the skills they need or (ii) their hiring activity in
other regions?

For the industries we would like build, what can we learn from other
regions where those industries already exist? What are the
occupations and skills required by those industries?
© 2011 Burning Glass International Inc. – Proprietary and Confidential
58
Workforce Developers

Which occupations are most in demand in my region and which
skills, certifications, and educational credentials do they require?

Which industries are growing or emerging and what occupations
and skills do they require?

Which employers are hiring and for what jobs and skills? Who is a
potential outreach target?

Which skill gaps do we need to remediate in our workforce so that
it is equipped with the skills demanded by current and future
employers?
© 2011 Burning Glass International Inc. – Proprietary and Confidential
59
Educators

How aligned are our existing programs and curricula with the skills
sought by local employers?

What local employers should we partner with in order to cultivate
internships and placements, based on the skills we teach in our
program?

What skills and technologies are emerging and how do we train
students for them?

Which certifications are most in demand and what are the
associated skills?
© 2011 Burning Glass International Inc. – Proprietary and Confidential
60
Employers (Competitive Intelligence)

What jobs are my competitors hiring for and what does that say
about their growth plans?

What skills do we need to train our workers for in order for our
company to stay competitive?

How do we optimize infrastructure investments based upon likely
availability of talent?
© 2011 Burning Glass International Inc. – Proprietary and Confidential
61
For more information, contact:
Erica Dickinson
Product Specialist
[email protected]
© 2011 Burning Glass International Inc. – Proprietary and Confidential
62
63
Updating workforce
64
Wind Turbine Technicians
65
Skills for wind technicians:
oscilloscopes
Switchgear
Wind Turbines
66
Employers seeking wind skills
67

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