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Introducing Hungarian
Investment and Trade Agency
Dr. Péter Faragó
Who We Are?
Introduction of Hungarian Investment and Trade Agency
• Governmental agency for investment promotion and trade
• Headquarters in Budapest, regional offices throughout Hungary
and linked to 63 offices around the world
• 150 employees, mainly consultants
• Main activity: consultancy, mediation, information, and around 500
programmes yearly (trade fairs, B2B meetings, conferences,
roadshows, etc)
Main Tasks of the Agency
Promote and facilitate foreign investments
Offer one-stop-shop services for the clients
Promotion of government incentives
Operative guidance through the implementation phase
Help to get licences, real estate, consultants, etc.
Encourage Hungarian SMEs to expand their activities on international
level (trade promotion)
Internationalization: capital export, facilitate joint ventures, international
technical cooperation
Offices in Hungary and abroad
Domestic network
 Central office: Budapest
 15 regional offices outside Budapest
covering the whole country
Foreign network
 61 foreign offices in 47 countries all
over the world
 74 trade and investment counsellors
• To contact SMEs with export potential and provide individual consulting
• Joint cooperation with authorities and chambers of similar profile
• Presenting innovative, high quality, top of class productions and
technologies abroad
• Entering foreign markets outside of the European Union
• Implementing Foreign Trade Strategy
• Maximize the opportunities of Hungarian suppliers
• Helping in the internationalization of SMEs (capital allocation,
international technology cooperation)
Leading Sectors in Hungary
Industries and Energy
Industries and Services
Automotive industry
Life science
Logistics, R & D
Renewable energy
Chemical industry
Food industry
Our Services
Project management
through pre-decision,
implementation and
Information packages
Assistance in location
Assistance in applications
for governmental
Intermediary body between
the government and the
• One-stop services
for foreign investors
• Export development
programs for
Hungarian SMEs
• Exhibitions and trade
• Conferences, B2B
• Individual consulting
• “Tailor- made” partner
• Seminars, workshops,
trainings, SME Academy
• Enhancing business
between foreign
OEMs and
Hungarian suppliers
• Trainings, conferences, development programs, exhibitions
• Match-making events between suppliers and OEMs
• Long listing, pre-filtering and contacting Hungarian companies in demand of OEMs
Hungarian Investment Projects
Aim of the program: Bridging the gap between Hungarian small
and medium enterprises and investors.
The projects have to meet strict selection criteria:
Business plan: feasibility study, cash flow plan, return on
investment, market research, competitors, risk analysis,
SWOT, etc.
Business model
Uniqueness in case of innovative product
Distinctive strategy from competitors
Interest of the investor
The projects are offered to investors in the form of the HIP flyer.
Our primary targets for finding investors to our projects
include: Hungarian Jeremie funds, other Hungarian funds and
foreign investors.
Hungarian Investment Projects
Agriculture and food industry
Setting up a water bottling factory (1 m. EUR)
Biotech and life sciences
Joint venture partnership in innovative painkiller technology–R&D
(15 m.
ICT and electronics
Next Generation 3D Television – expanding operation (14 m. EUR)
Renewable energy
Setting up bioethanol, biogas, biomass plant (95 m. EUR)
Thermal Spa Hotel and Villapark – implementation of project (100 m. EUR)
Hungarian Technology Projects
HITA is ready to assist and introduce Hungarian actors in the world of
development cooperation:
• Consultation on technology potentials
• Identification of project opportunities for SMEs
• Technical assistance over bilateral and multilateral financing opportunities
(Private loans, Eximbank, EU, UN, WB, etc.)
• Matchmaking of private sector’s capacities and possibilities
• Lobbying for Hungarian companies at national and international level
Hungarian Technology Projects
• Collection of goods, production
methods and know-hows developed
in Hungary
• Rural development,
• Water management
• Environmental protection
• Urban development
• Infrastructure development
• Energy
• Industrial development
Areas of cooperation:
• from consultation to complex
turnkey technology transfer
Latest investment decisions in 2013
Coloplast, medical devices manufacturing
OPEL, engine manufacturing
ZF Lenksysteme, steering gear manufacturing
Hankook, tyre manufacturing
Hewlett-Packard, IT
Sauflon, contact lens manufacturing
Procter & Gamble, personal care products manufacturing
General Electric, establishment of an oil & gas branch
Greif, shared service center
Bridgestone, tyre manufacturing
BorgWarner, transmission manufacturing
Jabil, electronics manufacturing
1055 BUDAPEST, HONVÉD UTCA 20. TELEFON: (+36) 1 872 6699 FAX: (+36) 1 872 6699
Thank you for your kind attention!

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