Intro to Fitness Trackers

Report
Presenters
Joseph Grace is founder, CEO, and President of Walk 2
Give. A Boston College graduate, Mr. Grace worked for
W.R. Grace's Washington office as Federal and State
Affairs Representative, founding a health care research
firm and Good Works Health prior to Walk 2 Give.
Ethan Galant is Platform Development & Design Director
for Walk 2 Give. In 2001 he co-founded and was president
of SSI Digital, an early innovator in, and proponent of online education and multimedia presentations. Throughout
his career, and at Good Works Health, he has worked with
a wide variety of pharmaceutical companies and nonprofits.
Agenda
• Fitness tracker market
• Fitness tracker in corporate wellness
• Case Studies in utilization of fitness
trackers in corporate wellness programs
• Conlusion
Intro to Fitness Trackers
Manufacturers
• FitBit
• Nike+ FuelBand
• Jawbone
• New players to the market:
Garmin and Apple.
Intro to Fitness Trackers
• About 3.3 million fitness bands and activity trackers were sold
between April 2013 and March 2014 in the U.S. through bricksand-mortar retailers or large-scale e-commerce sites, according to
the NPD Group.
• Unit sales grew over 500% year-over-year for the period.
We estimate growth has been at around 500% annually for the past
three years.
• Fitbit dominates the market. NPD estimates that Fitbit's line of
devices, including the Force, Fit, One, and Zip models, accounted
for 67% of sales for the period.
• Jawbone and Nike are a distant second and third, respectively.
Jawbone held about 18% of the market and Nike's share is down at
around 11%. Altogether, these three companies make up 96% of the
whole fitness tracker market; the gadgets typically cost $60 to $200.
Fitness Trackers Hardware Annual Unit Sales
By Device Maker, US Only
3,500
Other
Thousands of Fitness Trackers Sold
3,000
Nike
2,500
Jawbone
2,000
1,500
1,000
Fitbit
500
2010-2011
2011-2012
2012-2013
Source: NPD Group, BI Intelligence Estimates; Annual Data From April Through March
2013-2014
Intro to Fitness Trackers: Reviews
You could spend hours comparing every single feature in
the 20+ fitness trackers on the market but for most people,
just keep the following three things in mind:
• Get Something that Looks and Feels Good
• Get Something that Syncs Automatically
• Get Something that Works with Your Device(s)
Intro to Fitness Trackers: Reviews
Best
• Fitbit (One, Force and Zip ) Jawbone Up24, Nike Fuel
Band (discontinuing) Misfit Shine, Basis B1, Garmin
Vivofit and Samsung Gear Fit all are consistently ranked
as best activity trackers.
Worst
With few features and limited tracking capabilities, these
products can’t compete with their more functional
counterparts
• Polar Electro Wearlink, Under Armour Armour39, Sigma
Sport R1, Scosche Rhythm, Adidas Pacer Bundle
Rise of Fitness Trackers
in Corporate Wellness
• As of September 2013 one in ten U.S. consumers over
the age of 18 owns a modern activity tracker from the
likes of Jawbone, Fitbit, Nike, Misfit Wearables, and
others
– Endeavour Partners
• By 2018, more than 13 million wearable activity-tracking
devices will be integrated into employee wellness
programs
– ABI Research
• 35% of organizations say employee wellness programs
are a “very effective strategy for controlling costs”
– 2013 Kaiser Family Foundation/
Health Research & Educational Trust Survey
Why the rise to fitness trackers
in corporate wellness programs?
Keeping employees engaged and
measuring effectiveness
• Motivating employees to share goals with their peers,
and through social media, along with personally relevant
incentives has shown an increase in employee
engagement with corporate wellness programs.
• Fitness trackers facilitate the reinforcement of positive
behavior, incentivize measurable goals, and simplify
integration of participation metrics into a corporate
wellness program.
Case Studies of Companies Using
Fitness Trackers in Wellness Programs
Companies offering wearables in wellness programs:
AT&T ,Humana Inc., BP, VISTA Staffing Solutions, Bates
College, Killer Infographics, Practice Fusion
• VISTA Staffing Solutions
– employees shed approx. 800 pounds in weight loss
program with FitBit
– saved company approx. $39 million annually due to
decreased medical expenses and increased
productivity
Case Studies of Companies Using
Fitness Trackers in Wellness Programs
• BP offered employees FitBit trackers for million-step
challenge - Fortune
– healthier workforce
– increased daily productivity
– lowered healthcare premiums
• Bates College
– 35% of employees participating in competition
incorporating FitBit
– Getting groups of people moving, increasing
productivity and engagement
Case Studies of Companies Using
Fitness Trackers in Wellness Programs
• Killer Infographics
– office morale and overall productivity have gone up,
and there are a lot less sick days being called in
• Practice Fusion
– Employees who enjoy their job and co-workers on
such a deep level are less likely to seek employment
elsewhere, which keeps our recruiting costs down
Benefits
• happier workforce
• fewer sick days
• increased productivity
• increased engagement
• lowered recruiting costs
• decreased health insurance premiums
How to make it work
Sustained engagement with a wearable device or
complementary service depends on its ability to effectively
motivate users
• Find creative ways to recognize employees who are
really committed
• Integrate competition and/or gamification
• Setting a company-wide fitness goal for a month and
making sure anyone who hits the goal is recognized
appropriately
• When users are able to share their goals or compete for
goals with an audience or group, they are more
committed to achieving these goals
How to make it work
Sustained engagement with a wearable device or
complementary service depends on its ability to effectively
motivate users
• When users are motivated with an incentive you will
have increased participation.
• 90% of employees at Caterpillar Inc. participated in a
health risk assement as part of their wellness program
when offered an incentive.
• 71% of individuals will support a service if there is a
charitable cause supporting it.*
* 2013 Second Annual Public Opinion Survey on Cause Marketing
Conclusion
A study by the Harvard Business Review
indicates that engaged wellness programs
have been successful in reducing lost work
days by 80 percent and workers’
compensation premiums by half over a
period of six years.
Conclusion
The Center for Disease Control maintains that
moderate-intensity aerobic activity is proven to
• Control weight
• Reduce risk of cardiovascular disease
• Reduce your risk for type 2 diabetes and
metabolic syndrome
• Reduce your risk of some cancers
Conclusion (cont.)
The Center for Disease Control maintains that
moderate-intensity aerobic activity is proven to
• Strengthen your bones and muscles
• Improve your mental health and mood
• Improve your ability to do daily activities and
prevent falls, if you're as an older adult
• And Increase your chances of living longer
Resources
Health Matters at Work
• Implement new wellness program
• Improve existing wellness program

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