BUCKET CAKE

Report
Confetti
Clown
Marietta John
[email protected]
www.bucketcake.com
Frozen Scoopable
Cake to Go
BUCKET CAKE
Features
Status
Market
Competition
What is it?
Features
READY TO EAT
Cake, filling and
frosting
layered and gently
compressed
into a 64oz plastic
recyclable bucket
with an easy-carry
handle and snap-on
lid
Yellow Cake with Chocolate Frosting and Peanut
Butter Filling
White Confetti Cake with Marshmallow Frosting
and Filling
Flavors combinations are
endless with
Bucketcake
KEEP FROZEN
Features
Flavors
Beautiful
Features
The beautiful swirling
color of the filling and
frosting are shown
through the translucent
color of the bucket,
producing a visual
display of Bucketcake.
Features
When opened the
consumer finds a
finished cake with a
swirl of frosting
sealing the moist
dessert below
Features
Scoopable cake
Although frozen, Bucketcake
remains completely scoopable
from your kitchen freezer.
How to serve Bucketcake
Using an ice cream ladle or large
spoon, scoop straight down to
the bottom of the bucket. Best
to enjoy in one inch slices.
Bucketcake has frosting on the
top, all through the cake and
even on the bottom! This is
the best way to enjoy the
multi-layering effect that is
Bucketcake!
Chocolate Peanut Butter
Layered Cake
Features
Enjoy this new and
exciting way to eat
cake!
Each bite contains a
taste of
cake, filling and
frosting!
Features
Grab and Go
convenience
Carry with a
single hand
Transports
safely and
easily
CAKE TO GO
Features
Contains one
full-size two
layer cake
20 – 3.2oz
Servings
Simple to serve and store
Features
Remove from freezer
Open the lid – scoop out
a portion and enjoy
Replace the snap-on lid
and return to freezer
Stays fresh for months
Unique grab and go cake
Features
Flavor combinations
and
variations are endless
A truly fresh and
unique dessert item
Nothing like it is sold
anywhere
Can be decorated…
Be
creative…
Current Status
Issued Provisional Patent
Non Provisional Patent
Fictitious Name
WBENC
GS1 US UPC code
Insurance
Nutritional Information
Trademark Logos and Slogan
Dun and Bradstreet
Listed w/ Neilson
Federal EIN
Serve Safe Certification
Licensed by PA Dept of AG
McLean Bakery and Food Services LLC
Busy parents
Spontaneous young
people
College age consumers
Value-conscience baby
boomers
Bucketcake
Market
Target Market
94.4% liked Bucketcake
89.3% said they were likely to
purchase Bucketcake
76.9 said they would buy
Bucketcake for a party or
holiday
199 participants between ages 19 and 51
On a second survey 45 out of 60
taste testers rated Bucketcake a
“5” on a scale of 1 to 5 and 6
people rated it above the scale!
Bucketcake Market
Survey
Utilizing Social Media
www.bucketcake.com
[email protected]
Contest to name the running bucket
Facebook
Taste testing results and personal
adventures of Bucketcake
LinkedIn
In store taste-testing
Wikipedia
Brochures
Google
Publicized at trade shows
Fundraising
New business ad in local newspapers
Bucketcake Marketing
 Bakery
& Store-Made Cakes
 Frosted
Frozen Layer Cakes
 Entenmanns

Boxed Cakes
copyright
 Home-Made
Cakes
Bucketcake Competitors
Bakery & Store-Made
Cakes

Sell-by date of five days

Need to be handled carefully

Quickly become stale

Labor intensive / Expensive
Bucketcake Competitors
Frosted Frozen Layer Cakes

Short shelf life

Frosting falls off cake

$4.99 for 20 ounces

Serves 8
Bucketcake Competitors
Entenmann’s Boxed
Cake
Sold as fresh cakes
Preservatives used to
extend shelf life
$5.69 for 18 ounces
Serves 8
Bucketcake Competitors
Mom
Home-Made
Cakes
Need time and
ingredients
Tricky to get out of
pan
Messy and timeconsuming clean up
Bucketcake Competitors
Not just a party
Cake
The grab and go
convenience
of a delicious
affordable cake
that’s ready
anytime

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