Target: End Users

Report
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Sertun™ Reversible Sanitizer Indicator Towels
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Featuring Color Check™ technology
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Be Sure You’re Sanitizing.
Sales Guideline
Marketing support
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High-profile packaging
Celebrity Endorser: Chef Robert Irvine
Account Planning Worksheet
Distributor Sell Sheet
End-User Sell Sheet
4-page Brochure (end user audience)
2 Promotional Videos (featuring Robert Irvine)
DSR Sales Training Video
Instructional Packaging Video
Sertuntowels.com (live May 1st)
Sertun™ Sales Presentation Guideline
Trade show graphics/exhibits
Go-to-market strategy
Target: End Users
 Questions you need to ask
• Do you use Quat sanitizer?
• Do you use a bucket system?
o If the answer is “no” to either one of these questions they are
not a target
What are we selling to the end user?
 Confidence
 Safety
 Peace-of-mind
 Convenience
Go-to-market strategy
Target: End Users
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Focus on end users who make sanitation a high priority
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Focus on larger customers who have local buying authority
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Once you have the right targets- map them out
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Make a list of your top 25 targets using the Account
Planning Worksheet
End-User Sell Sheet
Go-to-market strategy
Target: Distribution
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What are we selling to the distributor?
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Higher Gross Profit on the sale of Sertun™ towels
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Ability to cross sell other SKUs in their non-foods
line up
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Innovative new product to show your customers
Distributor Sell Sheet
Product Attributes
• The color indicates when the sanitizer has left the towel
when wiping.
• The color indicates when the sanitizer solution in the
bucket is no longer at the effective level.
Unmet Need, Met
• Operators can now SEE and KNOW that they are
sanitizing, can monitor staff easily and have piece of mind
that they are staying compliant and worry about
other areas of their business.
Pricing
9600
13.5” x 18”
150/case
Invoice: $29.97
Suggested Resell: $37.46
9650
13.5” x 18”
50/case
Invoice: $11.34
Suggested Resell: $14.20
Distributor Item Numbers
9600
DOT:
PFG: 421218
Sysco SUPC:
USF:
9650
DOT:
PFG:
Sysco SUPC:
USF:
Sertun Demo Instructions
You will need:
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A clear bucket
Quat sanitizer
Ranch dressing
A Sertun™ towel
Quat test strips
Sertun Demo Instructions
Prep:
• Make a 200ppm quat solution with luke warm water (DO
NOT USE COLD WATER)
• Check the solution with a QT test strip to make sure its at
the proper level
• Spread a light sheen of ranch dressing onto the surface (do
not use too much, this may effect color change back to
blue)
Sertun Demo Instructions
Use:
• Take the Sertun Sanitizer Indicator Towel and add it to the
200ppm sanitizer solution.
• Squish the towel around until you see the wiper turn from Yellow
to bright Blue. (explain that this will take 45-60 seconds for the
initial change)
• When the towel is bright blue, fold it into 4 squares with the blue
check side out.
Sertun Demo Instructions
Use:
• Wipe the area where the ranch dressing is, using all 4 sides to
get the blue towel almost completely yellow. Show the towel
as it turns yellow while wiping.
• Return the used yellow towel to the sanitizer solution and
squish around until it turns bright blue again. (this will take
less time that the first one)
• Show the operator the bright blue re-charged towel.
Product demonstration
After the first reversible color change…
• Explain that the color change will happen back/forth until the solution is no longer
effective- the used yellow towel will not turn bright blue again. They can refer to
the bucket sticker to compare the towel color to the color wheel to determine
effectiveness.
• When the towel will not change back to blue, they will need to make a new
bucket of sanitizer solution.
• Then place the used yellow towel into the new solution and the towel will turn
bright blue again. When this does not happen, it is time to replace the towel.
FAQ
Common Answers to Common Questions
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Do not use with detergents or bleach.
No, we do not have a towel that indicates bleach.
No, it doesn’t work with a spray bottle system.
Do not use with baking powder or soda.
Sertun™ towels were designed to last for one 6-8 hour shift.
Store Sertun™ towels in a cool place out of the light.
Sertun does not need an MSDS sheet.
You do not need a red bucket specifically for this product to work.
The health inspector shouldn’t object to using this towel because
in essence you are still using a wiping tool and sanitizer to sanitize
surfaces as stated in the Food Code.
FAQ
Common Answers to Common Questions
• If the towel is not bright blue as indicated on the bucket sticker,
than the solution is not effective.
• Yes, it will work with any Quat- most of the testing has been done
with Simple Solutions® or Oasis 146.
• If a fresh yellow towel is put into a bucket of water, it will stay
yellow.
• If a fresh yellow towel does not turn bright blue before 60
seconds, check the sanitizer level. It may take longer to change in
cold water.
• This wiper is not designed to be used with disinfectants.
• Sertun™ towels will stain like any other towel.

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