Principles of Design

Report
The Principles of
Design
Uses the Elements of Design - Line, Shape, Value,
Texture, Form, Color and Space to create amazing
compositions for all types of art.
For Fine Arts, Graphic Arts, Interior Design, Fashion
Design, Landscape Design, etc. etc.
Composition
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Proportion (Scale)
Balance
Movement
Rhythm
Contrast
Emphasis
Pattern
Harmony/Unity
Proportion
• Proportion is
the
relationship
between
objects, or
parts, of a
whole.
Elements seem to be an appropriate size for the space they fill.
Proportion
• The ratio of one part
to the whole.
• Things just look right.
Formal Balance
• One side is a mirror image of the other side
Informal Balance
• Objects on
each side
of the
central
dividing line
are
different.
• More
exciting
and
dramatic
Movement
• The use of
lines, color and
repetition to
create the
illusion of
motion.
• Drawing the
eye around the
composition.
Movement
• The use of
lines, color
and repetition
to create the
illusion of
motion.
• Drawing the
eye around
the
composition.
Movement
• The use of lines, color and repetition to create the
illusion of motion.
• Drawing the eye around the composition.
Rhythm- Repetition
When a design element is repeated
Rhythm-Gradation
Light
to
Dark
Thin to
Thick
Small to
Large
Rhythm- Radiation
Lines
flow out
from a
single
point.
Contrast
• Contrast is using
opposite or sharply
different color, shape
etc. to provide variety
which creates
interest.
Contrast
• Color
Contrast
• Line, shape
Emphasis
• Emphasis
creates a center
of interest
• An area that
dominates
• Attracts the
viewer’s eye
• Also referred to
as a Focal Point
Emphasis
• Dominates
by size,
texture and
color
Emphasis
• By color and
placement
Pattern
• Pattern means the
repetition of an
element (or elements)
in a work.
• An artist achieves a
pattern through the
use of colors, lines,
shapes, etc.
Pattern
• A little
more
random
Pattern
• Found in
nature
Pattern
• Recognize it in the world around you.
Pattern
• It’s everywhere just look closely.
Harmony/Unity & Variety
• Harmony is achieved when Unity and
Variety are effectively combined.
Unity
• The design is seen as
“whole”.
• Unity is blending
elements in a pleasing
way, uncomplicated and
soothing.
• Sometimes can seem
monotonous.
Variety
• The subtle differences
we see that create the
variety of life for us to
enjoy.
• Artists combine
elements in different
ways to create a unified
composition.
• Variety captures our
attention and creates
interest.
Harmony/Unity & Variety
• What make’s it have Harmony?
Harmony
• Is it harmony?
• What do you think?
Conclusion
As you can see the Principles of Design
overlap some but through practice and
exposure you will see these principles come to
life all around you.

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