The Principles of Design Uses the Elements of Design - Line, Shape, Value, Texture, Form, Color and Space to create amazing compositions for all types of art. For Fine Arts, Graphic Arts, Interior Design, Fashion Design, Landscape Design, etc. etc. Composition • • • • • • • • Proportion (Scale) Balance Movement Rhythm Contrast Emphasis Pattern Harmony/Unity Proportion • Proportion is the relationship between objects, or parts, of a whole. Elements seem to be an appropriate size for the space they fill. Proportion • The ratio of one part to the whole. • Things just look right. Formal Balance • One side is a mirror image of the other side Informal Balance • Objects on each side of the central dividing line are different. • More exciting and dramatic Movement • The use of lines, color and repetition to create the illusion of motion. • Drawing the eye around the composition. Movement • The use of lines, color and repetition to create the illusion of motion. • Drawing the eye around the composition. Movement • The use of lines, color and repetition to create the illusion of motion. • Drawing the eye around the composition. Rhythm- Repetition When a design element is repeated Rhythm-Gradation Light to Dark Thin to Thick Small to Large Rhythm- Radiation Lines flow out from a single point. Contrast • Contrast is using opposite or sharply different color, shape etc. to provide variety which creates interest. Contrast • Color Contrast • Line, shape Emphasis • Emphasis creates a center of interest • An area that dominates • Attracts the viewer’s eye • Also referred to as a Focal Point Emphasis • Dominates by size, texture and color Emphasis • By color and placement Pattern • Pattern means the repetition of an element (or elements) in a work. • An artist achieves a pattern through the use of colors, lines, shapes, etc. Pattern • A little more random Pattern • Found in nature Pattern • Recognize it in the world around you. Pattern • It’s everywhere just look closely. Harmony/Unity & Variety • Harmony is achieved when Unity and Variety are effectively combined. Unity • The design is seen as “whole”. • Unity is blending elements in a pleasing way, uncomplicated and soothing. • Sometimes can seem monotonous. Variety • The subtle differences we see that create the variety of life for us to enjoy. • Artists combine elements in different ways to create a unified composition. • Variety captures our attention and creates interest. Harmony/Unity & Variety • What make’s it have Harmony? Harmony • Is it harmony? • What do you think? Conclusion As you can see the Principles of Design overlap some but through practice and exposure you will see these principles come to life all around you.