Introduction to Cognos and SPSS

Report
Introduction to Business Analytics, Cognos and
SPSS
Matthew Robinson – IBM Business Analytics Specialty Architect
[email protected]
+44(0)7810 554642
© 2013 IBM Corporation
Agenda
What is Analytics?
• Why are organisations looking at Analytics?
• Scope
Cognos Business Intelligence (BI)
• What is it?
• Overview of capabilities
• How does it work?
• Demonstration
SPSS Modeler
• What is it?
• Overview of SPSS
• Demonstration
Summary
• Use Cases
• Information
© 2013 IBM Corporation
Agenda
What is Analytics?
• Why are organisations looking at Analytics?
• Scope
Cognos Business Intelligence (BI)
• What is it?
• Overview of capabilities
• How does it work?
• Demonstration
SPSS Modeler
• What is it?
• Overview of SPSS
• Demonstration
Summary
• Use Cases
• Information
© 2013 IBM Corporation
ANALYTIC-DRIVEN ORGANIZATIONS are distinguished by
their ability to leverage …
All information
All information
Transaction data
Application data
Machine data
Stream data
Social data
Enterprise content
All perspectives
At the point
of impact
Past (historical, aggregated)
Present (real-time)
Future (predictive)
All people
All decisions
All departments
Experts and non-experts
Executives and employees
Partners and customers
Major and minor
Strategic and tactical
Routine and exceptions
Manual and automated
© 2013 IBM Corporation
…and focusing on high-value initiatives in core BUSINESS AREAS
Examples
1
2
3
4
Customers
Finance
Risk
Operations
• Advanced client segmentation
• Leveraging customer sentiment analysis
• Reducing customer churn
•
•
•
Enabling continuous planning and forecasting
Automating financial and management reporting
Improving visibility, insight and control
• Making risk-aware decisions
• Managing financial and operational risks
• Reducing the cost of compliance
• Optimizing the supply chain
• Deploying predictive maintenance capabilities
• Transform threat & fraud identification processes
© 2013 IBM Corporation
Integration is fundamental to the success of Business Analytics
IBM Business Analytics
Why?
What should
we be doing?
Immediate Insights to
Business Performance
• Scorecards
Deeper Analysis of
Trends & Patterns
• Ad-hoc Query
Foresight to Plan &
Allocate Resources
•
What-If Analysis
•
Dashboards
•
Analysis and Exploration
•
Predictive Analysis
•
Reports
•
Trend and Statistical Analysis
•
Real-Time
Monitoring
•
Data Mining
Deliver Actionable
Insight
How are we
doing?
Consolidate
Information
© 2013 IBM Corporation
Smarter Analytics Maturity Model
Reactive to Prescriptive to Predictive to Cognitive
Predict / Prescribe Best that can happen?
Predictive
Modelling
What if theses trends continue?
Forecasting
Why is this happening?
Statistical
Analysis
Analytics
Competitive Advantage
Views of What will happen next?
Optimization
What actions are needed?
Drill down
Query
Ad Hoc
Reports
Dash/KPI
Exact root cause and ID of the problem?
How many, how often, who, & where?
What just happened and why?
Access & Reporting
Alerts
Smarter Analytics
© 2013 IBM Corporation
The IBM Business Analytics portfolio
© 2013 IBM Corporation
Agenda
What is Analytics?
• Why are organisations looking at Analytics?
• Scope
Cognos Business Intelligence (BI)
• What is it?
• Overview of capabilities
• How does it work?
• Demonstration
SPSS Modeler
• What is it?
• Overview of SPSS
• Demonstration
Summary
• Use Cases
• Information
© 2013 IBM Corporation
What is Cognos Business Intelligence?
Ad-hoc
Query
Dashboards
Reports
Real-Time
Monitoring
Microsoft
Office
Integration
Predictive
Analysis
& Exploration
Mobile
Support
© 2013 IBM Corporation
Overview of Cognos Capabilities
Reporting
•
Provides full breadth of report types
•
Delivers consistent information across all types of report output
•
Can be personalized and targeted
•
Enables collaboration across users, communities and with IT
•
Provides access via email, portal, MS-Office, search and mobile devices etc
Analysis
•
Provides guided exploration across multiple dimensions of information
•
Performs complex analysis and scenario modeling easily and quickly
•
Gets to the “why” behind trends to reveal symptoms and causes
•
Moves from summary level to detail levels of information effortlessly
Dashboards
•
Provides at-a-glance, high impact views of complex information
•
Helps quick focus on issues that need attention and action
•
Are highly visual and intuitive
•
Combines information across disparate sources
Scorecards
•
Provides instant measurement relative to targets and benchmarks
•
Aligns decisions and tactics with strategic initiatives
•
Supports scorecarding methodologies
•
Ensures ownership and accountability
© 2013 IBM Corporation
How Does Cognos Work?
End Users
eg. desk based,
mobile
Data Security
eg. data by
user, group, all
IBM
Cognos BI
Framework
Manager
Other Data Files
(eg. Targets) such as
Excel spreadsheets
Databases
• Informix
• Netezza
• DB2
• Maximo
• Other systems
• Oracle
Output Formats
eg. PDF, HTML,
XML, XLS, paper
Delivery
Mechanisms
eg. web browser,
email, mobile
device
© 2013 IBM Corporation
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© 2013 IBM Corporation
Agenda
What is Analytics?
• Why are organisations looking at Analytics?
• Scope
Cognos Business Intelligence (BI)
• What is it?
• Overview of capabilities
• How does it work?
• Demonstration
SPSS Modeler
• What is it?
• Overview of SPSS
• Demonstration
Summary
• Use Cases
• Information
© 2013 IBM Corporation
The Baseline of Predictive Analytics – Applied Mathematics
Statistics: Ask a Question of a Sample to Generalize to the Universe
A Sample of Data
A Universe of Things That Generate Data
© 2013 IBM Corporation
Getting a More Accurate Picture: All the Data Matters
High-value, dynamic
- source of competitive differentiation
Interaction data
- E-Mail / chat transcripts
- Call center notes
- Web Click-streams
- In person dialogues
Attitudinal data
- Opinions
- Preferences
- Needs & Desires
- Survey results
- Social Network Data
Descriptive data
- Attributes
- Characteristics
- Self-declared info
- (Geo)demographics
Behavioral data
- Orders
- Transactions
- Payment history
- Usage history
“Traditional”
© 2013 IBM Corporation
Taking Predictive Analytics to the Next Level
Data Mining: Predict the Behavior of the Next Case with a Model
A Universe of Data
A Predictive Model
Attributes:
•Married, 1 kid
•Lives in Suburbs of Chicago
•Owns two Cars
•39 years old
•Drinks Scotch
Predicted Attributes
•Likes Guns n Roses
•Likes Johnnie Walker Black
•Works long hours
•Commutes
•Upper Middle Income
Predicted Behavior
•Wants to Buy a Sportscar!
•Buys Car Washes!
•Buys Chardonnay
•Vacations where it’s warm
© 2013 IBM Corporation
SPSS Product Overview
© 2013 IBM Corporation
Driving Smarter Business Outcomes
Capture
Data Collection delivers an
accurate view of customer
attitudes and opinions
Predict
Act
Unique deployment technologies and
methodologies maximize the impact of
analytics in your operation
Predictive capabilities bring repeatability to
ongoing decision making, and drive
confidence in your results and decisions
Text
Mining
Data
Collection
Data
Mining
Statistics
…
Deployment
Technologies
Platform
Attract
Up-sell
Retain
…
Enabling customers to predict future events & proactively act upon that insight to drive
Page
19
smarter
business outcomes
© 2013 IBM Corporation
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© 2013 IBM Corporation
Agenda
What is Analytics?
• Why are organisations looking at Analytics?
• Scope
Cognos Business Intelligence (BI)
• What is it?
• Overview of capabilities
• How does it work?
• Demonstration
SPSS Modeler
• What is it?
• Overview of SPSS
• Demonstration
Summary
• Use Cases
• Information
© 2013 IBM Corporation
Use Cases
Customer
Churn
Fraud
Detection
Cashflow
Predictions
Student
results/attrition
Employee
Analysis
NEET
Smart
Metering
Market
Basket
Analysis
Store
Location
Analysis
Asset
Maintenance
22
© 2013 IBM Corporation
Information and Support
 New “How-to” Books Deliver Expertise
– BI Strategy Book, BI on Cloud, BI Redbook
 Proven Practices, Communities & Workshops
– Champion & Business Analytics Workshops
– Innovation Center & Communities
– Champion Kit, Blueprints
– DeveloperWorks, C^3 Blog
 Services & Training
– Proven Practice Workshops, Learning
Assessment and User Adoption Services
– Broader portfolio of self-paced training options
 Broader Deployment Options
– Expanded offering for System z
– On IBM Compute Cloud
– http://www.analyticszone.com
– http://www.ibm.com/developerworks/
– http://www.redbooks.ibm.com/
© 2013 IBM Corporation
Questions?
?
?
?
© 2013 IBM Corporation
© Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is
provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to,
these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its
suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials
to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities
referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a
commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are
trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be
trademarks or service marks of others.
© 2013 IBM Corporation
© 2013 IBM Corporation

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