Nissan-CSR FF EV-Demo-Program annual-conf2014 v51

Report
Nissan CSR
EV Demo Program
with Fleet Forum
Christopher Benardis
03 April 2014
NISSAN GROUP STRICTLY CONFIDENTIAL
EV Demo Program: why?
 Background: Nissan corporate societal responsibility
 Blue Citizenship: 1 program, 3 pillars
• Sustainability
• Mobility
• Community
 A strategic and integrated notion
 A shared vision:
• Defined by global, supported by regional and local entities
• Involving Nissan employees in its programs and activities
• Enriched by both top-down and bottom-up approaches
 An increasing number of opportunities, events, programs
NISSAN GROUP STRICTLY CONFIDENTIAL
Nissan CSR platform: Blue Citizenship
CSR
Performance
Improvement
TRUST
Enriching people’s lives
CSR
Communications
Nissan Blue Citizenship
Level 1
AMIE CSR Stakeholders
Shareholders
Employees
Customers Dealers Partners
Suppliers
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Sustainability + Mobility + Community
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EV Demo Program: background
Program description
 Nissan Group to collaborate with Fleet Forum to provide a free of charge
Nissan LEAF to non-profit organizations for a 6 month-loan
Objectives for Nissan
 Develop Nissan CSR through a project in partnership with Fleet forum, and its
members, which all have a high societal impact
 Support non profit organisations:
•
•
Through an advanced but pragmatic approach to green mobility
Thanks to an expertise and a confirmed EV leadership
 Convey positive messages about electro mobility
 Engage with humanitarian actors and understand their expectations/needs
 Convince on green fleet potential
NISSAN GROUP STRICTLY CONFIDENTIAL
EV Demo Program: project Structure
A truly transversal project:
 Nissan CSR in Japan to lead the project, supported by regional office
 Involvement from key functions (ZE, Communications, fleet, etc)
 Collaboration with local entities (Switzerland, Italy, UK)
Project management
& budget holder
NML CSR
Fleet
Forum
MOU & DA
Payment
NITCO
Fleet sales
NITCO-E
Local fleet
sales
EUROPE
OPERATION
ZE COM
(NML)
Support to NML CSR
on ZE communication
ZE COM
OC-E Office
(NESAS)
(AMIE CSR)
Project leader in Coordination of
Europe
PR in Europe
Leasing
Companies
Partnership
Rent Nissan
LEAF
Direct
communication
NPO
Nissan NSCs
GB,Switzerland, Italy
NPO
NPO
Use LEAF for at least 6 months
Communication in
each countries
Local: UK, SWI, ITA
6
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EV Demo Program
 Program opened to all Fleet Forum members
 Call for participation (Fleet Forum – members)
 Contract signature (Nissan – members)
 Delivery of the vehicle (Nissan – members)
 Follow-up (Members – Nissan – Fleet Forum)
 Closing (Nissan – members)
 Feedback review (Nissan – Fleet Forum - members)
 Conclusion (Fleet Forum – Nissan – members)
NISSAN GROUP STRICTLY CONFIDENTIAL
EV Demo Program
 Program covering 5 loans in 3 European countries.
NISSAN GROUP STRICTLY CONFIDENTIAL
The program covered:
 5 loans (5 offices)
 4 organisations (UNHCR, ICRC, WFP, IRW)
 6 months minimum
 in 3 different countries (Switzerland – Italy – UK)
WFP Italy
WFP Geneva and ICRC
Nissan LEAF driven by participants
UNHCR Geneva
UNHCR Geneva
ICRC Geneva
ICRC Geneva
NISSAN GROUP STRICTLY CONFIDENTIAL
Partners feedback
Intuitive
and simple
to operate
vehicle
Better
exterior
than interior
Good
performance
and
acceleration
Even on
snow the
car behave
very well !
Simplify
dashboard (not
always easy to
use/understand)
Good PC but
maybe a van
would be more
appropriate for
us
Car size is too
big (for our
current use)
 Chance to test-drive the vehicle on a long loan, to really test it with local
facilities constraints, drivers profiles and daily use
 No time and budget spent for fuel: real savings for our office
 If you want to buy it, the car itself is still expensive
 Zero noise: can be appreciated … or not!
 No problem with the range…in fact
 Type (segment) of vehicle not matching our needs
 Discovery of EV ‘side effects’: increased safety, attitude change toward ‘eco
driving’
 Dashboard not that intuitive, you need to ‘interprete’ the (too many)
information (does not match our needs)
 Created great interest among our employees and visitors
 Conveyed positive messages on our own objectives in term of CO2 emission
reduction, pollution control and budget constraints
NISSAN GROUP STRICTLY CONFIDENTIAL
Nissan EV Demo Program: conclusions
 Give a more tangible approach of electro mobility to non
profit organisations
 Support CSR development through Blue Citizenship
program activities
 Encourage openness to partnerships and collaborations
 Promote electro mobility and facilitate access to new
technologies
 Mutually reinforce brand image and develop internal
interest, curiosity, pride
NISSAN GROUP STRICTLY CONFIDENTIAL
NISSAN GROUP STRICTLY CONFIDENTIAL
Thank you!
Enriching people’s lives
NISSAN GROUP STRICTLY CONFIDENTIAL

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