Nissan-Renault Daimler-Chrysler How their alliances, saved their companies. Nissan-Renault Alliance began in 1999 Renault Company owns 44% of the Nissan Company Nissan Company owns 15% of the Renault Company Alliance has seen a sales boost of 50% from 2.5 million vehicles to 3.7 million vehicles The company expects to post a profit of $4.5 Billion by the end of 2008. Much of the success of the alliance is attributed to the CEO of Renault (now Nissan-Renault) Carlos Ghosn Daimler-Chrysler Alliance began in 1998 Merger of Daimler-Benz and Chrysler Chrysler reported losses of $1.5 billion in 2006. Daimler-Chrysler sold the Chrysler unit to Cerberus Capital Management in 2007 for $6 Billion Energy Efficient Vehicles Like any other auto company, the Nissan-Renault alliance is facing various challenges in the auto manufacturing industry. The cost of building environmental friendly vehicles are very costly than the customers are willing to pay for them. The auto industry lacks equity that makes some companies experience hardships in stabilizing their sales. With the struggles of Nissan and Chrysler, the possibility of exploring energy efficient vehicles would not have been possible. With the creation of the alliances, the exploration has begun. The Egg White Company would provide a great deal of help to both companies. They are an established company, that has already done its research in the industry. With the established Egg White car, the engineering departments will be able to adapt the technology already established, in larger vehicles, fit for any size family. Top 15 Automakers in 2007 1. Toyota 2. General Motors 3. Volkswagen 4. Ford 5. Honda 6. PSA 7. Nissan 8. Fiat 9. Renault 10. Hyundai 11. Suzuki 12. Chrysler 13. Daimler 14. BMW 15. Mitsubishi Conclusion The formation of these alliances have saved Chrysler and Nissan from near collapse. The alliance has increased sales and production of the auto makers. The alliance has given each company the ability to explore energy efficient vehicles.