Consumer Insights Emerging Markets Q3 2013

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MAT Q3 2013 | SUMMARY ASIA
#HighIncomeWarning Affluent shoppers are the ones driving the slowdown of FMCG growth. This trend is
seen in Korea, Thailand, Philippines and Saudi Arabia.
#HealthyBeverages Functional drinks, RTD tea, 100% Fruit Juice, Sports Drink, Bird Nest…you name it. All
healthy beverages with strong growth in the region.
#NearbyOffline outlets outgrow Hypermarkets. Minimarkets and Convenience stores are the emerging
channels (Vietnam, Thailand, Taiwan, Korea)
% Value Change FMCG – MAT Q3 2013 vs. Year ago
China
India
FMCG Total
8,8%
4,0%
Food
8,0%
0,9%
Beverages
12,1%
7,3%
Dairy Products
11,5%
10,4%
Home Care
8,5%
11,1%
Personal Care
7,7%
6,5%
Growth ≤ -0.5%
-0.5% < Growth ≤ 5%
Indonesia
16,0%
11,0%
21,0%
19,0%
14,0%
23,0%
Korea
Malaysia Philippines
Saudi
Thailand
Taiwan
Vietnam
3,7%
3,2%
1,1%
5%
10,2%
7,4%
10,9%
5,3%
3,3%
-1,1%
5%
9,2%
10,3%
3,3%
0,3%
3,4%
3,0%
5%
18,5%
7,6%
13,3%
-2,8%
3,0%
0,3%
3%
5,9%
7,9%
13,3%
-1,6%
1,7%
4,5%
9%
9,8%
0,0%
9,6%
6,9%
3,9%
2,6%
5%
12,7%
7,6%
17,0%
Growth > 5%
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ASIA IN 10 CLICKS
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#GrowthSlowdown Downward market with frequency & price drop.
#ShrinkingHighIncome High income group is cutting their spending
dramatically.
#OnlineOrNearbyOffline Along with sustainable online growth, nearby
offline channels such as supermarket & CVS & drugstore outgrow
#SlowGDP
Q3 GDP performed under par, even previous strong
hypermarket.
restaurant sector is showing lukewarm performance, possibly affected
by the tainted cooking oil incident.
#GoodSport Sports drink market is seeing light again since the mid2011 plasticizer debacle, much thanks to the increasing sport
population in Taiwan.
#Have a cuppa Instant coffee growing steadily, thanks to strong
performance
from Costco.
#HomeCleanHome
Household care products such as fabcons,
bleaches, and scouring pads on an uptrend. Are households giving
more importance to home care?
#SnackingTime Cookies, wafers and cup cakes aggressively grew
versus last year.
#Sari-Sari Strong Despite expansion efforts of key retailers, nearly half
of FMCG categories are still sourced from traditional trade.
#Slowdown FMCG growth continues to slowdown over the years
which is evident across all the sectors and especially dairy and food.
#Drivers Even though slowdown was observed across all the SEC'S, it
is predominantly driven by affluent class.
#Fastest growing category Air Freshner and Condensed Milk are the
categories with growing volumes.
#InflationSlowsDown Indonesia’s Inflation Slows to 8.4% in
September, as pressure eased on prices for food, transportation,
CHINA
communications and financial services after the Idul Fitri.
#StayAwake RTD Coffee is the new hero in Beverages market.
Growth is increasing significantly in both consumption and buyer base.
INDIA
#ConvenientLife Indonesian Household is showing interest in Cup
Noodle category. The buyer base is doubled versus last year.
VIETNAM
#Stabilization FMCG Value growth at 7.1%, first quarter since Q2
2012 not experiencing a slower pace.
#TopRetailer Sun-Art Group is the only key player to have seen
significant growth this quarter reaching a share high of 8.3%.
#PopCategory Functional drinks keep recruiting shoppers and
enlarging basket size.
#HighInflation has reached almost 7% in the latest month.
#FMCG_slowdown continues in Q3 2013 driven by Packaged Foods
& Personal Care.
#Small towns & Rural -earlier the growth engines- have also slowed
#GrowthUncertainty
Though
FMCG picks up slightly in recent
down
in terms of FMCG
purchase.
months thanks to improved economic situation, market growth slowdown hasn’t bottomed out in the long run.
#Hyper-SupermarketSlackens Growth slows to 1-digit for the first
time ever as fewer shoppers switch to Hyper-Supermarkets and
some even switch back.
#EmergingChannels:
Minimarkets
and Convenience
Stores
are
#FrequentShoppers Urban
Thai households´
Shopping
Frequency
booming in the current years, reaching 1/5 of urban shoppers.
continue to rise with CVS and PVS increasing faster than other
channels as Hypermarkets lose share.
#BeveragingTheWay Beverage is growing strongly driven by a
variety of categories such as RTD Tea, Sterilized Milk, Carbonated
Soft Drinks and 100% Juice.
#DecliningTrend Pure Soluble Coffee and Coffee Creamer
continued to witness
decline
dueare
to increasing,
switching trend
to 3in1.
#DairyIsImportant
Dairy
prices
but consumers
are
strong supporter of the dairy sector!
#RememberMe Shoppers need to be reminded of the yummy
peanut butter sandwich!
SOUTH KOREA
#HealthierRayaDrinks?
Not only applies to CSD & Isotonic Drinks
during the festive season but seeing more households leaning
towards healthier RTD Tea as festive alternative?
TAIWAN
THAILAND
SAUDI ARABIA
PHILIPPINES
MALAYSIA
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INDONESIA
ID
China
IN
KR
MY
PH
KSA
TW
TH
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BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
17%
8.8%
8.0%
12.1%
11.5%
8.5%
7.7%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
MAT Q3.13
22%
1%
Back to Summary Asia
MAT Q3.12
MAT Q3.11
17%
17%
22%
1%
22%
1%
19%
19%
VN
19%
22%
21%
22%
20%
20%
20%
Hypermarket
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
MAT Data
MAT Q4´12
vs year ago
Total
Low Income
Middle Income
High Income
Growth ≤ -0.5%
12,5%
-3,1%
8,5%
34,5%
MAT Q1´13
vs year ago
10,7%
4,1%
6,6%
27,6%
MAT Q2´13
vs year ago
9,4%
7,2%
5,9%
22,1%
-0.5% < Growth ≤ 5%
MAT Q3´13
vs year ago
8,8%
8,0%
6,2%
18,9%
Growth > 5%
Work unit/ Gift / Supermarket/
Free sample
CVS
Grocery
Wholesales
Others
TOP 10 RECRUITERS IN CHINA (by penetration points growth)
Rank 2013
Categories
Additional Penetration
points
1
FUNCTION DRINK
5,0
2
CEREALS
2,2
3
COFFEE
2,1
4
SANITARY PROTECTION
1,6
5
QUICK SOUP
1,2
6
FROZEN FOOD
0,9
7
SOFT CAKE
0,8
8
RTD TEA
0
0,7
9
TEA
0,7
10
BISCUIT
0,7
Source: MAT Q313 vs YA Category Penetration%
CN
IN
Indonesia
KR
MY
PH
KSA
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BASKET TRENDS – %Value Change MAT Q3.13 vs. YA
TW
TH
MAT Q3.13
VN
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MAT Q3.12
1%
8% 2%
16.2%
10.8%
20.8%
18.6%
14.1%
22.9%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
1%
8%2%
16%
16%
Traditional
Trade
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Total
Low Income
Middle Income
High Income
Growth ≤ -0.5%
MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs
year ago
year ago
year ago
17%
29%
19%
10%
19%
27%
21%
13%
-0.5% < Growth ≤ 5%
16%
20%
18%
13%
Growth > 5%
Minimarket
Supermarket
Hypermarket
Others
TOP 10 RECRUITERS IN INDONESIA (by penetration points growth)
Categories
Additional Penetration
points
1
SOFT DRINK
13.2
2
CANNED FOOD
13.1
3
FACIAL TISSUE
13
4
READY TO DRINK COFFEE
10.5
5
CULTURED MILK
9.9
6
COCONUT MILK
9
7
ISOTONIC
7.4
8
SHOWER GEL
7.4
9
CHEESE
7.2
10
MALTED/CHOCOLATE DRINK
7.1
Rank 2013
MAT Data
74%
74%
0
Source: MAT Q313 vs YA Category Penetration%
CN
ID
India
KR
MY
PH
KSA
TW
TH
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BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
2.9%
-0.2%
5.3%
11.8%
10.0%
5.1%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
MAT Q3.13
17%
1%1%
3%
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs
year ago
year ago
year ago
year ago
Total
Low Income
Middle Income
High Income
Growth ≤ -0.5%
7,4%
7,6%
7,5%
7,1%
6,7%
6,7%
7,4%
6,2%
4,0%
3,9%
3,8%
4,4%
-0.5% < Growth ≤ 5%
2,9%
2,8%
2,8%
3,0%
Growth > 5%
MAT Q3.11
17%
1%
1%
3%
76%
77%
Kirana/Paan-Beedi
(Traditional)
MAT Data
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MAT Q3.12
15%
1%
1%
3%
VN
Supermarkets
Chemist
75%
Network
Marketing
Others
TOP 10 RECRUITERS IN INDIA (by penetration points growth)
Categories
Additional Penetration
points
1
INSECTICIDES
2.1%
2
NOODLES/VERMICELLI
0.8%
3
Rank 2013
FLOOR CLEANER
0.7%
4
SAUCE/KETCHUP
0.6%
5
SANITARY PRODUCTS
0.6%
6
METAL SCOURERS
0.5%
7
WASHING POWDER/L
0.1%
8
OIL/GHEE/VANASPA
0.020%
0
Source: MAT Q313 vs YA Category Penetration%
CN
ID
IN
MY
South
Korea
PH
KSA
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BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
3.7%
5.3%
0.3%
-2.8%
-1.6%
6.9%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
MAT Data
MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs
year ago
year ago
year ago
year ago
Total
Low Income
Middle Income
High Income
Growth ≤ -0.5%
7,3%
6,9%
8,8%
4,8%
6,1%
6,7%
6,7%
2,0%
4,2%
5,3%
4,4%
-0,4%
-0.5% < Growth ≤ 5%
3,7%
5,0%
4,7%
-3,3%
Growth > 5%
VN
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MAT Q3.13
MAT Q3.12
1%
4%3%
1%
4%3%
6%
6%
31%
8%
MAT Q3.11
33%
7%
1%
5%3%
7%
31%
6%
22%
22%
22%
Hypermarket Supermarket
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
TW
TH
Internet
Mall
Door
to door
M&Ps
Department
Store
Traditional
TOP 10 FMCG BRANDS IN SOUTH KOREA (by consumer reach points)
Rank 2013
Categories
Additional Penetration
points
1
Wet tissue
5.5
2
Body cleanser
5.1
3
Seasoning
4.4
4
Lotion
4.2
5
Cooking oil
3.9
6
Cheese
3.8
7
Essence
3.7
8
Vinegar
3.4
0
9
Mouth w ash
10
Body moisturizer
Source: MAT Q313 vs YA Category Penetration%
3.3
3.2
CN
ID
IN
KR
PH
Malaysia
KSA
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BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
3.2%
3.3%
3.4%
3.0%
1.7%
3.9%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
MAT Q3.13
MAT Data
Total
Low Income
Middle Income
High Income
Growth ≤ -0.5%
4,8%
11,4%
2,8%
3,4%
MAT Q1´13
vs year ago
5,0%
13,7%
0,4%
4,0%
MAT Q2´13
vs year ago
4,5%
9,9%
-0,1%
5,2%
-0.5% < Growth ≤ 5%
MAT Q3.12
MAT Q3´13
vs year ago
3,2%
6,3%
-0,1%
4,3%
Growth > 5%
MAT Q3.11
8%
3%
21%
41%
8%
3%
41%
22%
27%
40%
22%
28%
27%
Supers
MAT Q4´12
vs year ago
VN
Back to Summary Asia
8%
2%
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
TW
TH
Hypers
Grocery &
PVS
Direct
Sales
Others
TOP 10 RECRUITERS IN MALAYSIA (by penetration points growth)
Rank 2013
Categories
Additional Penetration
points
1
Peanut Butter
4.8
2
RTD Tea
3.5
3
Lipsticks
3.1
4
Spaguetti
2.4
5
Yoghurt Drink
1.9
6
Coconut Milk
1.7
7
Confectionery
1.5
8
Cheese
1.5
9
Rice
1.4
0
10
Cultured Milk
Source: MAT Q313 vs YA Category Penetration%
1.3
CN
ID
IN
KR
MY
KSA
Philippines
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BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
1.1%
-1.1%
3.0%
0.3%
4.5%
2.6%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
MAT Q3.13
4%
6%
MAT Data
Total
Low Income
Middle Income
High Income
MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs
year ago
year ago
year ago
year ago
5.3%
3.8%
0.5%
6.3%
Growth ≤ -0.5%
4.7%
0.4%
-0.3%
5.8%
3.1%
2.4%
-0.7%
3.9%
-0.5% < Growth ≤ 5%
1.1%
1.7%
-0.5%
-11.3%
Growth > 5%
VN
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MAT Q3.12
MAT Q3.11
8%
8%
46%
7%
4%
6%
9%
47%
5%7%
5%
9%
47%
28%
28%
29%
Sari-sari
Stores
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
TW
TH
Modern
Trade
Market
Stalls
Groceries
Drug
Stores
Others
TOP 10 RECRUITERS IN PHILIPPINES (by penetration points growth)
Rank 2013
Categories
Additional Penetration
points
1
Deodorant
6.2
2
Dishwash
5.1
3
Scouring Pads
4.3
4
Cultured Milk
3.4
5
RTE Breakf. Cereal
3.3
6
Wafer/ Wafer Sticks
3.1
7
Fabric Softener
3.0
8
Bleach
3.0
9
Yoghurt Drink
2.8
0
10
Cubes/ Bouillon
Source: MAT Q313 vs YA Category Penetration%
2.7
CN
ID
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IN
KR
MY
Kingdom
Saudi
Arabia
PH
MAT Q3.13
9%
2%
5%
4.6%
5.1%
5.4%
2.8%
8.7%
4.5%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs
year ago
year ago
year ago
year ago
Growth ≤ -0.5%
7,5%
16,7%
7,0%
6,2%
7,0%
11,3%
6,5%
7,1%
6,0%
8,2%
6,1%
5,1%
-0.5% < Growth ≤ 5%
4,6%
7,9%
5,1%
2,1%
Growth > 5%
MAT Q3.12
31%
9%
2%
5%
33%
MAT Q3.11
9%
2%
5%
33%
19%
19%
21%
31%
32%
31%
Hyper/Super
Total
Low Income
Middle Income
High Income
VN
Back to Summary Asia
BASKET TRENDS – %Value Change MAT Q3.13 vs. YA
MAT Data
TW
TH
Baqala
Mini market
Wholesale
Pharmacy
Others
TOP RECRUITERS IN KSA (by penetration points growth)
Rank 2013
Categories
Additional Penetration
points
1
AIR FRESHNER
2.6
2
CONDENSED MILK
2.8
3
SANITARY NAPKINS
0.5
4
SOUPS
0.2
5
JUICES
0.2
6
LABNEH
0.1
7
TOOTHPASTES
0.1
8
LABAN ZABADI (YOGHURT)
0.1
9
EDIBLE OILS & GHEE
0.1
0
10
BISCUITS
Source: MAT Q313 vs YA Category Penetration%
0.0
CN
ID
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IN
KR
MY
PH
10.2%
9.2%
18.5%
5.9%
9.8%
12.7%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
MAT Q3.13
6%
MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs
year ago
year ago
year ago
year ago
10,4%
13,6%
17,1%
4,2%
10,6%
15,4%
19,4%
2,2%
-0.5% < Growth ≤ 5%
MAT Q3.12
MAT Q3.11
10,2%
18,3%
19,8%
0,3%
Growth > 5%
14%
14%
34%
35%
6%
12%
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Growth ≤ -0.5%
VN
14%
13%
15%
7%
36%
11%
11%
Grocery &
Provision
11,0%
7,8%
15,6%
8,6%
TW
Thailand
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BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
Total
Low Income
Middle Income
High Income
KSA
20%
12%
21%
20%
Hypermarket
CVS
Supermarket
Direct Sales
Others
TOP 10 RECRUITERS IN THAILAND (by penetration points growth)
Categories
Additional Penetration
points
1
RTD Tea
9.7
2
Sterilized LQ Milk
5.6
3
Deodorant
5.1
4
Pasteurized LQ Milk
5
5
Cup Yogurt
4.9
6
Powder Health Tonic
4.8
7
Liquid Detergent
4.4
Body Wash
4.4
Essence Of Chicken
4
Rank 2013
8
9
0
10
Toothbrush
Source: MAT Q313 vs YA Category Penetration%
3.7
CN
ID
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IN
KR
MY
PH
KSA
7.4%
10.3%
7.6%
7.9%
0.0%
7.6%
FMCG Total
Food
Beverages
Dairy Products
Home Care
Personal Care
MAT Q3.13
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs
year ago
year ago
year ago
year ago
Growth ≤ -0.5%
9,8%
13,6%
9,7%
7,9%
9,6%
10,7%
8,5%
10,8%
-0.5% < Growth ≤ 5%
7,4%
6,8%
6,3%
9,5%
Growth > 5%
MAT Q3.12
MAT Q3.11
23%
23%
37%
14%
14%
6%
7% 7%
23%
37%
37%
14%
6%
7%7% 7%
6%
7%
7%6%
8%
Hypermarkets Nat. Coop
9,2%
16,5%
9,7%
4,2%
VN
Taiwan
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BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
Total
Low Income
Middle Income
High Income
TH
CVS
Drug Stores
Direct Sales
Supermarkets Others
TOP 10 FMCG RECRUITERS IN TAIWAN (by penetration point growth)
Categories
Additional Penetration
points
1
Beer
5.6
2
Essences / Bird Nest
4.8
3
Spirits
4.2
4
Condiments / Seasoning
4.1
5
Packaged Water
4.0
6
Wet Tissue
3.7
7
Sun Protection
3.7
8
Make Up/ Cosmetics
3.4
9
Vinegar
3.2
10
Facial Skincare
3.2
Rank 2013
0
Source: MAT Q313 vs YA Category Penetration%
CN
ID
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IN
KR
MY
PH
Packaged Food
Beverages
Dairy Products
Home Care
Personal Care
10.9%
3.3%
13.3%
13.3%
9.6%
17.0%
MAT Q3.13
BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
RURAL
Packaged Food
Beverages
Dairy Products
Home Care
Personal Care
Note: Data excluding gift
10.2%
0.1%
16.5%
19.3%
15.1%
17.0%
MAT Q3.12
2%
5%2%
11%
18%
Vietnam
MAT Q3.11
2%
4%
2%
12%
62%
Street
Modern
Shops
Trade
Note: Data Urban 4 cities
FMCG Total
TW
TH
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BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
URBAN 4 CITIES
FMCG Total
KSA
18%
Wet
Market
2% 2%
4%
12%
62%
Specialty
18%
62%
Direct
Sales
Others
TOP 10 RECRUITERS IN VIETNAM (by penetration points growth)
Rank 2013
Categories
Additional Penetration
points
1
Liquid Handwash
4.8
2
Ketchup
4.1
3
Liquid Detergent
3.8
4
Bouillon
3.5
5
Instant Coffee
3.4
6
Floor Cleaner
3.4
7
Bathroom Cleaner
2.9
8
Candy
2.2
9
Instant Rice Soup
1.9
10
Drinking Water
1.7
Source: MAT Q313 vs YA Category Penetration% - Urban 4 Cities
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ASIA | KEY INDICATORS 2013
CN
IN
ID
KR
MY
GDP Growth in 2013
7,8%
5,7%
5,7%
2,8%
5,1%
2013 Inflation (CPI %)
2,6%
10,0%
8,4%
2,2%
1,6%
1,200 USD
228 USD*
475 USD
1,218 USD
969 USD
88 times
338 times
414 times
101 times
108 times
2.8 members
4.9 members
4 members
3,0 members
4.5 members
PH
KSA
TW
TH
VN
GDP Growth in 2013
6,0%
4,4%
3,0%
5,9%
5,2%
2013 Inflation (CPI %)
2,7%
3,9%
2,1%
4,1%
8,2%
Avg. Household Spend per year on FMCG*
632 USD
2,172 USD
1,425 USD
624 USD
668 USD
Annual Purchase frequency (FMCG)
346 times
215 times
103 times
215 times
166 times
2.8 members
3,6 members
4.6 members
Avg. Household Spend per year on FMCG*
Annual Purchase frequency (FMCG)
Average Household Size
Average Household Size
5 members
5.8 members
Sources: IMF, National Bureau of Statistics of China, Trading economics, India Ministry of statistics & Programme Implementation, Central Statistic Bureau Indonesia, Bank of Korea,
Statistics.gov.my, Department of Statistics Malaysia, Bank Negara Malaysia, www.nscb.gov.ph, National Statistical Coordination Board, NESDB, Bank of Thailand, General Statistics
Office of Vietnam, Saudi Arabian Monetary Agency, Taiwan Department of Statistics, www.imf.org
*Notice that each country FMCG includes all the categories tracked locally, which are not necessarily the same across Asia. In India, limited number of categories reported due to KWP not
recording price)
16
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Q3 2013
Q3 2013 | SUMMARY LATAM
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#SlowGrowth A weak external demand reduces the growth in the region reaching 2.25% GDP growth YTD
Oct., the lowest rate in 4 years
#ExchangeRates LatAm under influence of global financial market volatility, responded to it by controlling
exchange rate volatility.
#LessFood Foods Basket the most affected in the region with the lowest growth mainly in Colombia and
Mexico
(1) Source: IMF – 2013
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LATAM IN 10 CLIKS
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MEXICO
BOLIVIA
#PracticalityIsTrend in clothes care basket and
powder soap
#SupermarketGoesDown in the last trimester, supermarkets are losing value
MÉXICO
#TraditionalTrade categories of high rotation are gaining importance in the traditional
trade
#Dosage in personal care basket
#LessLoyalConsumers in modern trade, specially in warehouses
#HealthyJuices entering to the Bolivian
households
#GovernmentalMeasures double year bonus
announced creating uncertainty in the private
sector
#GlobalSituationAffects we begin
to see some features of the recessive environment in
CENTROAMÉRICA
Q3
#SlightGrowInCAMBasket moderate growth in Basket in
Central America, where the cluster of Personal Care is
not recovered.
VENEZUELA
CAM
VENEZUELA
#AccumulatedInflation Already in September,
they reached the estimate for 2013
ECUADOR
#FewExistance the shortage of supplies persist
in all categories
COLOMBIA
#SpendingRecovery
Withoutmade
further
impact,
#NewRules
The government
official
an in the short
terminhouseholds
reactivate
its consumption
additional 10%
the minimum
wage since
November 1st
#HighSELSpendMore High SEL are driving the
development of spending without compensating the fall in
low and middle SEL households
#MoreHouseCleaning Beverages and food are still losing
spend while home care is gaining frequency
COLOMBIA
#BeveragesContributesPositively Beverages cluster
contributes to the basket growth in CAM, influenced
mainly by juices, nectars and sodas
ECUADOR
#DairyPositiveContribute
dairythe
cluster
achieves
growth
#PersonalCareGrows
4 of 10 categories with
bigger
penetration
influenced
by thehighlighting
category ofthe
powder
milk of
growth are frommainly
Personal
Care basket,
recovery
creams, makeup and fragrances.
PERU
#BasicProductsDevelopment Oils & butters, detergent and powder milk
are the fastest growing categories in Volume.
BOLIVIA
#NewBrandsOfSoftDrinks top brands like soft drinks and juices contract,
but a new powder tea brand helps to stabilize the basket
BRAZIL
#BaseOfThePyramid&ModernTrade Lower SEL and supermarkets are
the major contributors to market growth
BRAZIL
#PurchaseFrequencyFalling the chance of being chosen is dwinling
#PremiumConsumption Household spending in migrating to
premium categories, generating a loss
basic
#MediumClassSustainingConsumption
In of
2013
theconsumer
C class that migrated
from D / E continues consumingcategories
and driving purchase.
#TraditionalTrade the channel that had lower volume and ticket before,
now joins the big ones
PERU
#LowerConsumptionLevel Generated by less purchase trips
#ModernTrade Housewives increasing their purchase frequency in this
channel
#HighSEL are maintaining the basket
CHILE
CHILE
ARGENTINA
#ConsumptionGrows but stills being affected by the price increases.
#DryFoods&Infusions Grows even when having the highest price
increase.
#LowerSEL drive the market higher spending from Q3.13 vs
Q3.12
ARGENTINA
#HighSEL in the last 3 years, a decrease in spending and
consumption is noticed in this SEL households
#TraditionalTrade achieves development in recent years,
increasing participation in the Chilean market
#TopBrands of each category are driving the basket
#ProximityIsTheKey of the household’s consumption
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ARG
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Q1 2013 | KEY INDICATORS
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Q1 2013 | KEY INDICATORS
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