PinterestForBusiness

Report
Using Pinterest
for Business
Presented by
Heidi Richards Mooney, Founder
www.WECAI.org
About this Webinar
• Part One: The Basics of Pinterest
• Part Two: Branding
• Part Three: Driving Traffic and Making Sales
Getting to Know Pinterest
• Newest social bookmarking site
• Allows you to “pin” – or save – interesting things
on the internet
• Community allows for interaction
• Share your pins with friends
• Users are encouraged to share – or “repin” –
other users’ pins
Getting to Know Pinterest
Why Care About Pinterest?
• Traffic
– Accounts for nearly 4% of ALL referral traffic
– Google +, LinkedIn & YouTube account for 1.5% of
referral traffic combined
– 1.36 million visitors per day
– Users stay an average of 15.8 minutes
– 3000% increase of unique visitors from May 2011 to
January 2012
Who’s Using Pinterest?
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Primarily women
28% of users make 6-figures
50% of users have children
Average age 24-35
4 out of the Top 10 most followed pinners are
men
Pinterest Vocabulary
• Pin – photo, graphic or video shared via
pinboard
• Pinboard – collection of pins grouped by
category
• Bookmarklet – code added to browser which
allows pinning any website
• Repin – adding others’ pins to your own
pinboards
Signing Up at Pinterest
• Invitation only
– Request invite from friends or request on Pinterest
home page
• Sign up using Twitter or Facebook account
– Cuts down on spam
– Allows friends to find you
Signing Up at Pinterest
• Create user name & password
– Good branding to use same name across all social
media networks
– Eliminates threat of imposters
• Choose categories that best represent your
business
• Pinterest automatically adds first followers based
on categories chosen
Signing Up at Pinterest
• All followers will see your pinboards
– Can always unfollow people
• Setup pinboards
– Unlimited number allowed
• Create user profile
– Fill in About Me, Location & Website sections
– Use keywords & website backlink for SEO
Signing Up at Pinterest
Profile will appear in Google searches
– Has links to other social networks
To add:
– Toggle the on/off buttons on profile page
Creating Your First Pin
• Pin content from a website OR
• Upload photo from your computer
Creating Your First Pin
1. Click “Add A Pin”
2. Enter URL of website
3. Choose a thumbnail photo
4. Select a pinboard OR create a new pinboard
5. Describe your pin
6. Select “Pin It”
7. Share on Facebook & Twitter (optional)
Pinterest Tools
• Bookmarklet – javascript code that lives in your
browser’s bookmark bar
–
Allows you to add pins without actually visiting a site
• Log in & select About >> Pin It Button from
navigation bar
Pinterest Tools
• Follow button – HTML code can be added as a
widget on your website
–
When visitors click, they go to your pinterest page &
can see your pinboards
• Pin It button for websites – allows visitors to pin
the content of your site to their pinboards
–
Wordpress has Pinterest plugins
• iPhone & Android apps available
Pinterest Tools
• Allows sharing across social networks
Pinterest Tools
• Can embed pins directly to your site
Pinterest Tools
Pinterest Etiquette
• Be cautious about self-promotion
–
Pin your own stuff sometimes, pin other people’s
stuff more often
• Give proper attribution
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Link pins to original source
If “repinning” include name of Pinterest user who
shared it with you
Never link someone’s photo to your site
Pinterest Etiquette
• Comments should be polite
• Report offensive pins
Pinterest Etiquette
• Observe copyright laws
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Many photography sites don’t want their work pinned
If pin button doesn’t work on a site, don’t try to make
it work
• Make sure the link source is correct
–
Pin blog posts from the actual blog link, NOT the
home page
Who’s Your Ideal Follower?
• Building a following will build your influence
• Build a following of like-minded people in your
market
• Start with your current social networks
• Find your blog commenters, newsletter
subscribers & customers on Pinterest
• Pick & choose which boards to follow
Who’s Your Ideal Follower?
1. Visit user’s home page
http://pinterest.com/username
2. “Follow All” button will follow all the user’s
boards
3. OR click on thumbnails to view & select
individual boards to follow
Refining Your Boards
• Have a number of boards related to your niche
–
You can have an unlimited number of boards!
• Be descriptive in your board names
• Categorize your boards
• Add collaborators to a board
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Select “Me + contributors” next to the “who can pin”
selection
Send emails to invited collaborators
Anatomy of a Good Pin
• Repinning is ultimate goal
–
More than 75% of all pins are repins
• Use good photos
–
Beautiful pictures will increase repinning
• Add descriptions to pins with link
–
As your pin is repinned, the original link source can
be lost
Anatomy of a Good Pin
• Tags
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Hashtags make it easy to locate pins
Use keywords for SEO
Can use multiple hashtags per pin
BUT too many hashtags can look like spam
Avoid Wasting Time
• Select email updates / notifications on profile
page
– When someone follows, comments, likes or repins
– Single notifications or daily update
• Limit browsing time
– Set a time limit of how often & how long you interact
• Pin frequently & consistently for best results
– Analyze your results
Pinterest, Traffic & Sales
• Become the expert
– Standard SEO tactics will keep your boards at the top
of searches
– Keep account current = pin consistently
– Follow people
– Interact
– Tag pins
– Create meaningful boards
Pinterest, Traffic & Sales
• Get Your Stuff Pinned
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Make it easy for readers
Use WordPress plugins
Use a plugin to encourage people to follow you
Add Pinterest RSS feed to your site
Ask friends to pin your content
• Traffic & sales from Pinterest depends on how
many pins & repins you receive
More Pinterest Tips
• Pins offer backlinks to your site
Do's and Don'ts
• Pins last forever so avoid pinning coupons or
special events
– Choose evergreen topics instead like recipes, how-to
videos, infographics, crafts, home decor, clothes
More Pinterest Tips
• Info marketers or service providers can get
creative
– Share useful tips in the form of graphics
– Share infographics relevant to your industry with
commentary
– Share photos of you or staff
– Create statistics charts relevant to your customers
– Film a how-to video sharing a new idea
RECAP
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Pinterest Etiquette
It's the pictures that matter
Watch what others are pinning
Share with your social networks
Have fun!
For MORE Great Video Tutorials,
be sure and check out
Women in Ecommerce™
Membership starts at $9 a month!
www.WECAI.org
“Helping Women do Business on the WEB since 2001”
Visit us online at www.WECAI.org

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