Pinterest

Report
Pinterest
OC Working Group – 09.07.2012
Serge Tymaniuk
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Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
What is Pinterest?
–
Pinterest is a virtual board that allows to select photos/videos and then share them with
friends.
Each pinned content is hyperlinked to the original source.
–
Terms:
– A pin is an image added to Pinterest.
– A board is a set of pins.
Ethics:
– Pin from the original source,
from permalinks and include a
thoughtful pin description.
Usage:
– One of the fastest standalone
site to pass 10M users mark;
– 87% of users are women
(ComScore report, Feb.2012 [3]).
Source: ComScore report [3]
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How to use Pinterest
•
•
Ask for an invitation to join Pinterest.
Sign in via Twitter, Facebook, Email.
Pinterest core functionality:
•
•
•
Add a Pin: grabs images from the website by using “Pin it” browser toolbar or through the
Pinterest website directly.
Upload a Pin: uploads personal content using the portal.
Create a Board: organizes visual collections in a user-defined set.
•
Additionally, users can “Like”, “Comment” and “Follow”.
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How to use Pinterest (2)
•
Social share button for a personal web site is available among Pinterest tools.
•
Possibility to add the follow button to one’s website.
•
Possibility to add a price to a pin.
•
Exclusion of pinning.
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Discussion
•
No official release of Pinterest API yet, but there exist several unofficial
API interest groups.
•
The current goal of Pinterest is getting more audience and making the
product more valuable, however the board considers the return on
investments in future.
•
Pinterest alternatives rather tailor to needs of a particular
segment/group (We Heart It – teens, Gentlemint - adults, Knack
Registry – wedding, Chill – primary focus on video, etc…).
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Sources
1.
2.
3.
4.
5.
http://www.pinterest.com/
http://techably.com/add-pinterest-button-to-website/5310/
http://big.onvab.com/2012/02/pinterest-users-usage-trendsstatistics.html
LevelWing data-driven marketing solutions, Our Point of View:
Pinterest. http://www.askingsmarterquestions.com/what-is-pinterestour-social-media-marketing-point-of-view/
Pinterest Basic Tutorial:
http://www.youtube.com/watch?v=QtmmGA0M_yk
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Thank you for your attention!
Questions?
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