Pinterest Presentation

Report
Pinterest
By: Rachel Schroeder/ BUS111
Introduction

Users grew 400% from September to December of 2011

“Studies show that Pinterest drives more visitors to third-party
websites than Googe+, YouTube and LinkedIn combined”
(http://tinyurl.com/7uc22nx)

Interest Graph: content that is organized according to interest topics

i.e. facebook – Information shared by people

A virtual pinboard-style social photo sharing website that allows users to
create and manage theme-based image collections such as events,
interests & hobbies

Founded by Ben Silbermann
Navigation
How does Pinterest ingrate
itself into social media?

When pinning images/website links to your
board, most of them can be directly posted to
facebook or twitter

Provides direct link to website – connect with
target audience, drive website traffic, generates
sales and leads

Example: Etsy & Modcloth


7,000 pins since Fall 2011
Builds E-commerce & Online community
Pinterest is the Future

Top users are woman at the ages of 25 to 44 – Also the top spenders
in our economy

Pinterest is growing faster than Facebook

Fits the busy lifestyle of American’s today

Efficiency

Closed Network – Millions of users

http://pinterest.com/rschrads/

http://pinterest.com/laurenconrad1/

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