For : School Wellbeing Leeds The Food Dudes Presented by: Professor Fergus Lowe About Us : Behaviour Change for Children’s Health and Well-Being Focus: Healthy eating & Physical Activity 700,000+ children participating Award winning social enterprise Whole School Behaviour Change Home Classroom Curriculum Dining Hall Current & Future Vision Early Years Primary Schools SEN Whole Environment Sustainable Behaviour Change Home Programme Retail Outlets Restaurants / Fast Food Outlets How is childhood obesity prevented? Change Children’s Eating Habits and Physical Activity Requirements for Interventions Should Connect with Child’s Psychology Should Demonstrate Strong Evidence Base Should Actually Change Behaviour Role Modelling: Meet The Food Dudes Rewards Repeated tasting Whole School Programme: Primary School Programme Overview – ‘Food Dudes Full Force’ (Y1) Intensive Phase Movies Tasting Rewards Parental and family involvement Days 1-16 Maintenance Phase Dining Room Experience Competitions All Year Parental and family involvement Choice Architecture: FD Dining Experience Food Dudes Branding F&V Presentation Staff Prompts Reward System Aligned to School Food Plan Visual Cues Food Dudes Menu Positioning Healthy Choice ‘Nudges’ Card Reward System Portion Control Staff Modelling Monitoring & Evaluation Walsall, Dudley & Hounslow School Lunchtime Results 50% 49% 50% Fruit Vegetables 40% Sweet/fatty % consumed 32% 30% 20% 20% 19% 21% 10% 0% Baseline Follow-up Baseline Follow-up Baseline Follow-up Home Consumption of F&V POST Food Dudes Children Parents Awards World Heath Organization Best Practice Award for Counteracting Obesity Chief Medical Officer’s Gold Medal Award Combating Obesity Public Health Excellence Awards, West Midlands Partnerships Local Authorities Research + Intelligence Association Best Use of Health Research Local Authority Catering Award Most Innovative Concept Outcomes Large and long-lasting improvements in diet Biggest effects with poorest eaters Benefits whole family Starts early – from Nursery onwards Inclusive- children of all abilities Thank You London Schools Study: Preventing Health Inequalities 50% 48% Fruit 48% Vegetables % consumed 40% 30% 20% 11% 10% 7% 7% 4% 5% 2% 0% Before After 4 months Before Food Dudes School After 4 months Control School Horne et al. (2004) Increasing children's fruit and vegetable consumption: a peer-modelling and rewards-based intervention. Eur. J. Clin. Nutr. 58, p1649-1660. Parental Endorsement “It would be beneficial for the health of children if Food Dudes were introduced into all primary schools.