Kobo Glo - Booksellers New Zealand`s blog

Report
Kobo Glo
Selling Deck NZ
Kobo Glo Selling Deck

The Kobo E Ink Line-up & Kobo Promise

Selling Kobo Glo


5 Compelling Reasons to Choose Kobo Glo

Protect and Stylize your Kobo Glo

10 Second and 30 Second Quick Pitch

Demoing Kobo Glo & Key Selling Points

The Kobo E-Ink Line-up: Tech Spec Comparison
Competitive Selling

Kobo Glo wins vs. Competition

Handling Objections

Test Your Knowledge

Reference: FAQs
Partner Integration
2
The Kobo E-Ink Line-up & Kobo Promise
3
Kobo’s Winning E Ink Lineup
Based on the acclaimed Kobo Touch design and reading experience,
Kobo is proud to announce two stunning and powerful E Ink devices
The lightest, fully
featured eReader.
Kobo Touch
Wired Magazine’s
#1 Rated eReader.
Kobo Glo
The best front-lit
eReader.
$129.99
$179.99
$199.99
Kobo Mini
Partner Integration
4
Why Over 9 Million Readers Love Kobo
With customers in over 190 countries, Kobo has built relationships with
over 5,000 publishers from around the world to let people read freely.
Freedom
Reading Life™
With Kobo, your
books are your
books. Unlike
Amazon, read Kobo
books on any open
eReader.
Participate in an
industry-leading
social reading
experience with
Facebook’s only
eReading partner.
Access over 3 million
books.
1 million free!
Personal
and Local
Relevant shopping
experience with local
titles and
recommendations, in
local languages and
currencies.
Partner Integration
World’s
Biggest
Bookstore
Read Across
Your Devices
Get free top rated
apps for PC, Mac,
tablets and
smartphone
5
5 Compelling Reasons to Choose Kobo Glo
6
Introducing Kobo Glo.
WIRED Magazine’s #1 eReader -- now with the best built-in front-light.
#1
#2
#3
The best front-lit eReader
with a fully integrated and
adjustable ComfortLight
offers the most brightness
settings and even lighting.
6” durable, non-glass E-Ink
XGA touch screen for high
res, glare-free,
comfortable print-onpaper reading
Get the ultimate in
readability with Kobo’s
exclusive font & the most
adjustable text options.
#4
Access today’s bestsellers,
hidden gems and tons of free
titles. Plus easily find the
books you’ll love is easy with
Kobo Picks: recommendations
just for you.
Partner Integration
#5
New, revolutionary
eReader with unmatched
design features in a stylish
and portable body.
7
Who wants the
Kobo Glo?
Identifying the target market.
Kobo Glo is for those
looking for the best gift for
the readers in their lives.
Kobo Glo is ideal for
more mature females
who love reading
Kobo Glo targets current
eReaders upgrading to the
best integrated front-light.
Partner Integration
8
#1 Read Clearly, Day or Night

Kobo Glo is the anytime eReader, equipped with the leading frontlight, ComfortLight, letting you read comfortably, day or night.
• Exclusive ComfortLight technology
offers even, natural lighting. Fully
adjustable, with the most brightness
settings, get the right light for you with
Kobo Glo.
• 6” E Ink screen has no-glass and noglare — even in direct sunlight!
• Including an ultra-thin hard screen
coating, unlike Nook, Kobo Glo passes
the key test for best durability.
Partner Integration
9
#1 Read Clearly, Day or Night
Kobo Glo
Kindle Paperwhite
Sony PRS-T2
VS.
VS.
WINNER
 No integrated light
 Integrated front-light solution
 Adjustable brightness controls
 Cleverly diffuses light on the
page and not at your eyes
Partner Integration

Annoying hotspots
visible at source
10
#2 Best in Class Screen

Kobo Glo has a XGA E Ink Pearl touchscreen for a high resolution, glarefree, and comfortable, better than print-on-paper reading experience.
• 6” E Ink screen has no glass and no
glare for reading that’s comfortable on
the eyes.
• The Pearl E Ink screen is made with the
latest technology to give you high
contrast, easy reading.
• XGA screen provides high resolution
display for razor sharp text and images.
• Responsive touchscreen makes it easy
to navigate by touching and tapping
your way through books.
Partner Integration
11
#2 Best in Class Screen
Kobo Glo
Sony PRS-T2
VS.
WINNER
 High resolution XGA
Screen (1024 x 768)
Partner Integration
Kindle Paperwhite
VS.

Standard resolution
(800x600)

High
resolution(1024
x768)
12
#3 Best Reading Experience

Kobo’s got dramatically sharper and crisper text with the most
adjustable font options, and an exclusive font that leaves more ink
on the page, making it easier to read.
• New, exclusive Kobo font is dramatically
sharper and crisper than other fonts.
• The most text personalization options:
7 fonts, 24 font sizes and exclusive weight
& sharpness settings.
• Bring eBooks to life with in-text notes,
bookmarks, and look up features.
• Now featuring 25% faster CPU* for faster
page turns, book loading and more.
• Get social by connecting your reading to
Facebook Timeline!
* Faster CPU than Kobo Touch, Nook Simple Touch & Kindle Touch.
13
#3 Best Reading Experience
See the Kobo difference.
Before
Partner Integration
Now:
14
#3 Best Reading Experience
Kobo Glo
VS.
WINNER
 Most adjustable font
options


Kindle Paperwhite
Sony PRS-T2
7 font styles with 24 font
sizes and exclusive weight
and sharpness settings
Exclusive Kobo font
designed by typography
experts
VS.



Only 7 font styles and
8 font sizes
Fewer customization
options and advanced
reading features
No social network
features.


Only 6 font styles
and 8 font sizes
Fewer social
features
15
#4 Enormous Book Selection in Your Pocket

Easily shop the World’s Biggest Bookstore and find books you’ll love
with Kobo Picks: recommendations just for you.
• Browse over 2.5 million eBooks including
new releases, bestsellers, newspapers,
and magazines, plus 1 million free titles!
• Shop anywhere with built in Wi Fi
• Easily discover new reads with Kobo
Picks: recommendations just for you!
• Take your library with you: Holds up to
1,000 books on 2 GB of built-in memory;
30,000 with an optional 32G Micro SD
card**
** 1GB is available to store content
16
#4 Enormous Book Selection in Your Pocket
Kobo Glo
Kindle Paperwhite
Sony PRS-T2
VS.
VS.
 Significantly fewer
WINNER
titles available
 Shop the most eBooks – Over 2.5
million titles in New Zealand
 Lots of international content
available in local languages
 Open – take your books to any
open eReader or bring any open
book to Kobo.
Partner Integration


Fewer titles
available
Closed – you’re
restricted to
Amazon books only
17
#5 A Great Break from Monochrome

Pick one of 4 fresh colours for your Kobo Glo and enjoy the soft
signature quilted back that makes it so comfortable to hold.
Partner Integration
18
#5 A Great Break from Monochrome
Kobo Glo
Sony PRS-T2
VS.
WINNER
 Available in 4 beautiful
colours
 Signature soft quilted back is
comfortable to hold
 Beautiful design
Partner Integration


Kindle Paperwhite
VS.
Black and
others TBD
No soft, quilted
finish

One single
colour
option: Black
19
Protect and Stylize your Kobo Glo!
20
Style and Protect your Kobo Glo
Sell an accessory when you sell a device!
SleepCover
Leather SleepCover

Sleepcover instantly wakes up your
Kobo eReader and tucks it to sleep.

Exclusive KoboFit clips lock your
device in.

SleepCover with elastic closure
available in Black, Ruby, Purple &
Heather Grey

Neoprene Case


Durable, padded,
neoprene cover
with a plush
interior for extra
protection.
EasyOut Pouch
 Kobo EasyOut
strap for
effortless access.
Available in Black
& Red
Leather SleepCover with magnetic
closure available in Black & Brown
Partner Integration
21
10 Second & 30 Second Quick Pitch
22
Sell Kobo Glo in 10s.
The ultimate eReader for serious booklovers.
#1 Equipped with the best
integrated and adjustable frontlight to let you read comfortably
day or night: ComfortLight
#2 Kobo Glo offers offers the latest
6” high resolution screen with a
hard coating for better durability.
#3 Plus Kobo has the most text
customization options making
reading easy on the eyes.
Partner Integration
23
Sell Kobo Glo in 30s.
The ultimate eReader for serious booklovers.
#1 Includes ComfortLight, the best integrated front-light,
Kobo Glo gives you a better than print-on-paper reading
experience, day or night.
#2 Kobo Glo’s 6” high resolution XGA E Ink screen allows
for razor sharp text and images, and no-glare reading.
#3 Dramatically sharper and crisper text with the most
adjustable font options, and an exclusive font that leaves
more ink on the page, making it easier to read.
#4 Access today’s bestsellers, hidden gems and 1 million
free titles. Plus easily find eBooks you’ll love with Kobo
Picks: recommendations just for you.
#5 Compact and stylish, Kobo Glo fits into any wardrobe.
Choose from 4 fresh colours.
Partner Integration
24
Kobo Glo – Demo the Key Selling Points
25
Show it off. Demo the Light.
QUICK PITCH
HANDS-ON SELLING
ComfortLight.
Do: Turn on the light; adjust the
brightness.
The best built-in
front-light with
even diffusion of
light onto the
page.
Plus, adjustable
controls. Read
comfortably, day
or night.
Partner Integration
Say: The ComfortLight offers even
diffusion of light across the page so its
easy on the eyes.
It really is the best!
• Unlike tablets, Kobo Glo cleverly
directs the light at the page and not
your eyes, providing the most
comfortable reading experience.
• In contrast to tablets and some E-Ink
solutions, Kobo Glo uses a non-glass
screen that does not create glare.
• Unlike Nook, Kobo Glo’s lights are
perfectly hidden so there’s no
distracting or harsh bright spots.
There’s also a hard coating that
offers superior durability.
26
Show it off. Demo the Text.
QUICK PITCH
HANDS-ON SELLING
Do: Open a book; adjust the font
settings.
Get the perfect
text for you.
Dramatically
sharper, crisper
text.
Say: Kobo’s exclusive new font
was designed by typography
experts to offer amazingly sharp,
crisp text by leaving more ink on
the page.
Plus, adjust your text to best suit
you with Kobo’s TypeGenius.
Choose from 7 font styles, 24
sizes, exclusive sharpness and
weight settings and more.
By far, Kobo offers the most
customization options.
Partner Integration
27
Show it off. Demo Shopping.
QUICK PITCH
Shop the Huge
Kobo Store.
It’s easy with
Kobo Picks.
HANDS-ON SELLING
Do: Press the Home Button; Point
out the Recommendations.
Say: Access today’s bestsellers,
hidden gems and tons of free
titles on the go with Wi Fi!
And, shopping is easy! Kobo Picks
brings you recommendations
specific to your tastes, so finding
your next read is easy. The more
you read and share with Kobo, the
better the recommendations will
be!
Partner Integration
28
Show it off. Demo the Gorgeous Device.
QUICK PITCH
HANDS-ON SELLING
Do: Hold the device.
More Compact and Faster. Say: Kobo Glo is lighter than a paperback and small
enough to fit a jacket pocket or purse. And, it’s
Available in 4 Fresh
available in 4 fresh colours – each with Kobo’s
Colours.
signature soft quilted back.
Partner Integration
29
Show it off. A closer Look.
Settings
Front Light Adjustment
Power
On/Off
Light
On/Off
Kobo Picks Recommendations
Store Option
Partner Integration
30
Kobo E-Ink Line-up: Tech Spec
31
Kobo Glo: Hardware
Size
114mm. x 157mm. x 10mm. (4.5 in x 6.2 in x 0.39in)
 Smaller****
Weight
185g
 25% Faster CPU****
Processor
1GHZ
 Razor Sharp Text
Display
6” E Ink XGA Pearl screen; 1024x768 resolution; 16 level
grey scale
 Best lighting solution
Light
Built-in ComfortLight technology with micro-thin hard
coating for even light diffusion and durability
Screen
Non-glass touchscreen for glare-free, fingerprintresistant reading.
Buttons
Power on/off, Light on/off
Connectivity
Wi Fi 802.11 b/g/n and micro USB
Storage
2GB*
Option to expand to 32GB with a Micro SD Card
Battery
Over 1 month with Wi Fi turned off.**
Over 55 hours of continuous use with light on.***
Colors
Black Night. Pink Sunset. Blue Moon. Silver Star.
Each featuring Kobo’s signature soft quilted back.
* 1GB is available to store content (over 1,000 ebooks).
** Dependent on individual usage. Actual results may vary ***Pending testing..
**** Vs. Kobo Touch, Nook Simple Touch and Kindle Touch.
 Long battery life
 Ultra-thin, no-glare
screen
 Fingerprint Resistant
 Holds over 1,000 Books
 Option to add SD Card
 Beautiful design
 4 Fresh colors
32
Kobo Glo: Software
Bookstore
2.5 million books, newspapers and magazines. Over 1 million free titles.
Kobo Picks
Personalized book recommendations brought to you outside the reading experience.
Optimize Kobo Picks, providing your feedback.
Open
Read your Kobo books on any open eReader. Read books from other stores on your Kobo
eReader. Read books borrowed from your public library. Supports ePub and Adobe DRM.
Social Reading
Includes Reading Life™. Track your Reading Stats and share what you’re reading, favorite
passage and Reading Life awards to Facebook® and Twitter® and Facebook Timeline.
Fonts
Includes TypeGenius and Kobo’s exclusive font for best readability.
Choice of 7 font styles, 24 font sizes Kobo exclusive font sharpness and weight.
Dictionary
Merriam-Webster’s Collegiate® dictionary
Notes, Quotes
Highlight text, record notes, share to Facebook & Twitter.
Advanced
Features
Library personalization, predictive search, brightness controls, double-tap PDF zoom in,
SimpleTurn ideal for left handed readers.
File Types
EPUB, PDF, jpeg, gif, png, tiff, txt, html, rft, cbz, CBR
Browsing
Experimental Web browser
Games
SketchPad and Sudoku
Languages
English, French, German, Spanish, Dutch, Italian, Japanese
Free Apps
Free Kobo apps for computers, Apple®, Android™ & BlackBerry® smartphones & tablets.
Kobo Everywhere
Your Kobo Books are stored safely in the cloud - retrieve them at anytime. Your bookmarks
and more are seamlessly synced across all your Kobo eReading apps and devices.
Partner Integration
33
Kobo E Ink Lineup: Hardware & Software
Size
Weight
Processor
Screen / Display
Light
Kobo Mini
Kobo Touch
Kobo Glo
Smallest: 102x 133x 10mm
(4 x 5.24 x 0.41 in.)
114 x 165 x 10mm
(4.5 x 6.5 x 0.39in.)
114 x 157 x 10mm
(4.5 x 6.2 x 0.39in.)
Lightest: 134g (4.73 oz.)
185g (6.5 oz.)
185g (6.5 oz.)
800 MHZ processor
800 MHZ processor
1GHZ Processor
5" E-Ink touch screen
Vizplex V110 display
16 level grey scale
6" Pearl E Ink touch screen
Vizplex V220 display
16 levels of grey scale
6" Pearl E Ink touch screen
Plus XGA High Resolution
16 levels of grey scale
✗
✗
✔ Built-in ComfortLight
Connectivity
Super fast Wi Fi 802.11 b/g/n connection
Storage
2GB* for up to 1000 eBooks
2GB* for up to 1000 eBooks
Option to add 32G Micro SD Card
2GB* for up to 1000 eBooks
Option to add 32G Micro SD Card
Battery
1 month**
Over 1 month**
Over 1 month**
3 (Fuchsia, Teal/Turquoise &
Ruby Red) interchangeable
backs
Lilac, Blue, Silver and Black
Black Night. Pink Sunset. Blue
Moon. Silver Star
Colors
Software
* 1GB is available to store content (over 1,000 ebooks).
** Dependent on individual usage. Actual results may vary
All share the same great Kobo Software Experience
34
Competitive Selling
35
Sell Kobo Glo Against Kindle Paperwhite

The Best Light: Kobo Glo offers the best integrated front-light. The Kindle
Paperwhite uses a glass-based light guide layer that’s prone to cause glare and the
4 LEDs used in their light are visible as hotspots at the source.

Better Screen: Kobo Glo has an XGA high resolution E Ink screen and doesn’t use a
glass-based light diffusion layer that causes glare leads to eyestrain.

Lighter & Smaller: Kobo Glo is only 185 grams vs. The Kindle Paperwhite is 213g.

Faster: Kobo Glo is powered by a leading 1 GHz processor that powers speedy and
responsive page turns.

Style: Kobo Glo is more compact and comes in 4 stylish colours – each with a soft
quilted back. The Kindle Paperwhite is only available in black.

Value: Kobo Glo does not have ads. Kindle Paperwhite without ads is more
expensive.
Like all Kobo E-Ink eReaders, Kobo Glo is:

Easier on the Eyes: Kobo Glo offers far more fonts, font sizes, and font
personalization options for text that’s perfect for you.

Freedom: Unlike with Kindle, with Kobo your books are your books so you can read
them on any device you like.

Social: Facebook’s only eReading partner. With Kobo’s Reading Life, earn awards
and share what you’re reading and favourite passages with to Facebook Timeline.
Partner Integration
36
Sell Against Sony Reader Wi Fi

The Best Light: Kobo Glo offers the best integrated front-light. The Sony
Reader Wi Fi does not have a built-in light.

Better Screen: Kobo Glo has an XGA high resolution E Ink screen whereas the
Kobo Reader Wi Fi has a lower resolution screen.

Faster: Kobo Glo is powered by a leading 1 GHz processor that powers speedy
and responsive page turns.

Style: Kobo Glo is more compact and comes in 4 stylish colours – each with a
soft quilted back. The Sony Reader Wi Fi is only available in 3 colours.

Value: Kobo Glo is priced competitively but doesn’t require you to buy a
reading accessory for reading at night.
Like all Kobo E-Ink eReaders, Kobo Glo is:

Easier on the Eyes: Kobo Glo offers far more fonts, font sizes, and font
personalization options for text that’s perfect for you.

Largest Bookstore: Kobo Glo’s got the world’s biggest bookstore - much larger
than Sony’s book selection and with many more free titles.

Social: Facebook’s only eReading partner. With Kobo’s Reading Life, earn
awards and share what you’re reading and favourite passages with to
Facebook Timeline.
Partner Integration
37
Kobo Wins vs. Competition
38
Competitive Hardware Comparison
Kobo Glo
Sony Reader PRS – T1
Weight
Smaller: 114 x 157 x
10mm
(4.5 x 6.2 x 0.39in.)
185g (6.5 oz.)
Processor
Faster CPU: 1GHZ
Size
Sony Reader PRS – T2
Kindle Paperwhite
✗
175 x 112 x 10.1 mm)
(6.9 x 4.4 x 0.4 in.)
168g (5.9 oz.)
173 x 110 x 8.9 mm)
(6.8 x 4.3 x 0.35 in.)
168g (5.9 oz.)
✗
169 x 117 x 9.1 mm
(6.7 x 4.6 x 0.36 in.)
✗ 213g (7.5 oz.)
Parity
Parity
Not listed
6” Pearl E Ink touch
✗Not XGA High
✗(800 x 600) Not XGA
✗Glass-based light
screen
Resolution
High Resolution
guide layer prone to
XGA High Resolution
glare and hotspots
16 level grey scale
Best built-in light:
✗
✗
Includes a built-in light.
Light
ComfortLight
Connectivity Wi Fi 802.11 b/g/n, USB Wi Fi 802.11 b/g/n, USB Wi Fi 802.11 b/g/n, USB Wi Fi 802.11 b/g/n, USB
Screen /
Display
Storage
2G, option to add
32G Micro SD Card
2G, option to add
32G Micro SD Card
2G, option to add 32GB
Micro SD Card
2G
✗Not expandable
Battery
Over 1 month
1 month
Up to 2 months
Up to 2 months
Colors
Lilac, Blue, Silver,
Black
✗ Black, Red and White
✗ Black & TBD
✗Black
Partner Integration
39
Competitive Software Comparison
Kobo Glo
Kindle Paperwhite
Sony PRS – T2
Bookstore
2.5 million books,
newspapers and magazines.
Over 1 million free titles.
✗
Over 1.3 million books
Over 2 million books
Open
Read your Kobo books on any
open eReader.
✗
Parity
Reading Life™
✗
Kindle Profiles
✗
24 sizes, 7 styles
✗8 sizes, 6 styles
✗8 sizes, 7 styles
Built-in Merriam-Webster’s
Collegiate® dictionary.
Parity
12 Built-in Dictionaries
Notes, Quotes
Highlight text, record notes,
share to Facebook & Twitter.
Public Notes, Popular Highlights, Book
Review (share with Facebook and
Twitter)
Parity
Advanced
Features
Library personalization,
predictive search, brightness
controls, double-tap PDF
zoom in, SimpleTurn
Parity +
Audiobook support (AA, AAX, mp3)
X-Ray, Time to Read, Wikipedia and
Shelfari
Instant Translations
Whispersync
Integrated Library Lending
Evernote Clearly
Facebook Integration
English, Spanish and French
translations
File Types
EPUB, PDF, jpeg, gif, png,
tiff, txt, html, rft, cbz, CBR
AZW, MOBI, PRC, PDF, html, doc, dox,
MP3, AA, AAX, jpeg, gif, png, bmp
ePub, PDF, TXT, JPG, GIF, PNG, BMP,
Browsing
Experimental Web browser
✔
✔
SketchPad and Sodoku
Parity
Parity
Social Reading
Fonts
Dictionary
Games
Partner Integration
40
Handling Competitive Objections
41
Handling the top Competitive Objections






Does Kobo have Book Lending like Kindle?
Kindle do offer Book Lending but there are some important limitations to be aware of.
(1) Book Lending is only available to customers in the US.
(2) Only a smaller sub-set of commercial books are eligible for Book Lending.
As a result, rather than Book Lending at Kobo we have focused on supporting open standards and
were the first to enable library lending.
Does Kobo have an Owners Library like Kindle?
Kobo does not have an Owners lending library like Kindle, but Kindle’s Owners Library is only in
the US only. Kobo offers special deals in the US and other markets on a regular basis.
Can I email documents to my Kobo Glo?
Not as of yet. However, we’re considering adding email to the great list of tools you can use on
Kobo Glo. For now, consider sharing to Twitter or to your Facebook Timeline.
Partner Integration
42
Handling the top Competitive Objections

Kindle claims the best lighted reading experience.

We suggest you compare for yourself!
Unlike Kindle Whitepaper which uses a glass layer on top of its light guide increasing glare, Kobo
Glo uses a micro-thin durable coating that not only evenly diffuses the light but avoids issues of
glare common to glass. Also, be careful, early industry reviews reveal some distracting light ‘hot
spots’ on the Kindle Paperwhite.

Kindle uses capacitive Touch. I’m not familiar with infrared (IR).

Both technologies are widely available and trusted. Kobo eReaders use IR for a couple reasons:
1. Responsive: So much so, you can navigate even with a gloved hand, a stylus or pen.
2. Durability & Optic Clarity: Screen patterning is not required ensuring the integrity of the
protective outer screen layer and providing enhanced optical clarity.



Kindle Paperwhite claims 62% more pixels and 25% sharpness and darker
contrast.
Kobo can too! Kobo Glo and Kindle Paperwhite are equally matched offering an unprecedented
high resolution screen for eReaders with 212 ppi. In addition, both have worked extensively with
typography experts to offer dramatic improvements in text and image sharpness and contrast.
That said, Kobo has gone a step beyond offering the most extensive array of text customization
options. More fonts. More font size. Plus, exclusive adjustable sharpness and weight settings.
Partner Integration
43
Handling the top Competitive Objections


Does Kobo Mini offer hand-tuned fonts like Kindle?
Yes! Kobo has worked with typography experts to design its own Kobo font and optimize its full selection of
fonts. Putting more ink on the page, Kobo offers the sharpest, most readable text.
Plus, Kobo offers the most extensive customization options – more fonts, more font sizes and exclusive text
sharpness and weighting settings.


Does Kobo Mini offer Whispersync? The ability to move between text and
audiobooks?
Kobo Everywhere is just like Kindle Whispersync. Your library is secure in the cloud and with free Kobo apps for
smartphones, tablets and computers you can read across your devices picking up right where you left off.
That said, we do not offer eBook and Audio book sync today. Given that you need to buy the eBook and Audio
book, seems a bit cost prohibitive so we haven’t built this out yet.


Does the Kobo Mini offer X-Ray like features?
Kobo was the first to launch this type of feature with its “Faces and Places” Reading Life feature, available in
select books. Listening to our community of book lovers, we’ve built out the social aspects of our revolutionary
Reading Life experience. Now integrated with Facebook Timeline, engaging about books and reading with friends
and family is easy.
Partner Integration
44
Test Your Knowledge
45
Kobo Glo Quick Quiz
Question
Answer
Kobo Glo’s light is called EvenLight.
True
False
Kobo Glo is the leading back-lit E Ink eReader.
True
False
Kobo Glo is the evolution of Wired Magazine’s #1 eReader, Kobo
Touch.
True
False
Kobo Glo’s store has some eBooks and few free titles.
True
False
Kobo Glo includes an exclusive font designed by typography
experts to leave more ink on the page.
True
False
Kobo Glo is an open eReader. You can can read Kobo eBooks on
any open device and bring open eBooks to your Kobo eReader.
True
False
Kobo Glo comes in 3 different colours
True
False
Partner Integration
46
Kobo Glo Quick Quiz
Question
Kobo Glo’s light is called EvenLight.
Answer
Comments
False
It’s called ComfortLight
False
Computers and tablets
are back-lit. Kobo Glo
directs the light at the
page not your eyes for
reduced eyestrain.
True
Kobo Glo is the evolution
of Kobo Touch – now with
a front-light.
Kobo Glo’s store has some eBooks and few free
titles.
False
Kobo Glo is the world’s
biggest bookstore with
over 2.5 million titles
including 1 million free.
Kobo Glo includes an exclusive font designed by
typography experts to leave more ink on the page.
True
This enhancement offers
the most readable text.
Kobo Glo is an open eReader. You can can read Kobo
eBooks on any open device and bring open eBooks to
your Kobo eReader.
True
Yes, unlike Kindle, Kobo is
open.
Kobo Glo comes in 3 different colours
False
Kobo Glo comes in 4 fresh
colours
Kobo Glo is the leading back-lit E Ink eReader.
Kobo Glo is the evolution of Wired Magazine’s #1
eReader, Kobo Touch.
Partner Integration
47
Resources




Kobo.com/glo
Customer Care Portal
Find the Kobo Glo User Guide on your bookshelf
Ask a Kobo Product Expert a question at
http://kobo.intelliresponse.com

Kobo Customer Care Team
Phone: 00.800.3322.3344 (24/7)

(A retailer-specific line may be added subsequently)

Email: [email protected]

Partner Integration
48
Kobo Reference
FAQs
50
Kobo Glo FAQ
1.
Why should I buy a Kobo Glo?
2.
Which languages does Kobo Glo support?
3.
What about daytime reading?
4.
How is a front light different than a backlight?
5.
I find reading on screens super annoying, so why would I like the Kobo
Glo? What makes it better?
6.
What’s the battery life like for the Kobo Glo battery?
7.
How many eBooks can the Kobo Glo hold?
8.
Are there any accessories that can help protect my Kobo Glo?
9.
What kind of warranty can I get on my Kobo Glo?
10.
Can’t tablets do more? Why should I choose the Kobo Glo?
11.
When will Kobo Pulse come to Kobo Glo? Is it going to be available on Kobo
Touch?
Partner Integration
51
Kobo Glo FAQ
1. Why should I buy a Kobo Glo eReader?



Well, that’s easy! Kobo Glo is the first Kobo eReader designed for both day and night
reading. It comes fully equipped with an the best integrated front-light, ComfortLight,
so you can read easily, no matter what external lighting situation you face. The XGA
high-resolution screen brings you closer than ever to the story, as you customize type to
the size and style you like best, and quickly tap your way through a tale.
2. Which languages does Kobo Glo support?
The Kobo Glo is truly international eReader. At first launch, the Kobo Glo will be
available in English, French, German, Spanish, Dutch, Italian, and Portuguese. Plus,
we’re going to be launching more language support shortly, so stay tuned!
3. What about daytime reading?

Luckily, the Kobo Glo is perfect for reading both day and night! You control the
ComfortLight: turn it on and off with a simple tap, and adjust the intensity to suit your
reading conditions. Because there’s no glass on the screen, you never suffer from glare,
no matter how bright the sun is shining. And because the E Ink screen reads like printon-paper, the brighter the ambient light the better.
Partner Integration
52
Kobo Glo FAQ
4. How is a front light different than a backlight?

Kobo Glo’s advanced breakthrough ComfortLight technology cleverly diffuses light
across the page, rather than illuminating it from behind. Screens that use backlighting
often cause eyestrain, mostly because they require glass screens that reflect light and
suffer from glare. The print-on-paper feel of the Kobo Glo’s E Ink, non-glare, no-glass
screen, under the illumination of a front light, has none of these downfalls so you have
the best reading experience, no matter what time of day.
5. I find reading on screens super annoying, so why would I like the Kobo Glo? What
makes it better?

The Kobo Glo experience has a print-on-paper feel that is as non-glare as any book
you’ve ever read, but has the advantage of crisp, sharp fonts that you can adjust to suit
your reading needs. Plus, no print book comes with a built-in ComfortLight, which
makes lamps obsolete and reading clear, no matter what time of day. It’s the reading
experience you already know and love, just with the added advantages of quick taps to
turn pages and the ability to read continually, without putting it down.
6. What’s the battery life like for the Kobo Glo battery?

The Kobo Glo battery will last for over a 1 month with Wi Fi turned off. Of course, that
depends on your individual usage.
Partner Integration
53
Kobo Glo FAQ
7. How many eBooks can the Kobo Glo hold?

Out of the box, the Kobo Glo comes with the storage capacity for up to 1,000 eBooks.
Not enough for you? No problem! You can easily expand its memory with a 32 GB
MicroSD card, giving you storage for up to 30,000 books. If you run out of space, simply
delete the eBooks off your SD card. Don’t worry, though! Thanks to Kobo Everywhere,
your eBooks are stored safely in the cloud, so you can add them back later if you want!
8. Are there any accessories that can help protect my Kobo Glo?

There sure are! Not only does our range of accessories protect your Kobo Glo, but
they’re pretty stylish and functional, too. The Kobo SleepCover, for instance, instantly
wakes up your Kobo eReader and tucks it back in to sleep and comes in both canvas
and leather finishes. The SleepCover also locks your device in with exclusive KoboFit
clips and an elastic front closure for ultimate security. Buy one of the Kobo
SleepCovers at your local retailer. Kobo designers are hard at work designing more
great covers, so keep your eyes peeled for the cover or case that suits your lifestyle!
9. What kind of warranty can I get on my Kobo Glo?

When you buy your Kobo Glo, you get a one year limited warranty. To find out more
you can download a copy of the warranty, visit kobo.com. If you want more than a
year, you can buy a separate two-year Extended Protection Plan to enhance your
coverage. This optional add-on provides longer replacement and repair coverage for
your eReader, and covers a wider range of potential issues. For details, check out
our the different protection plans on the kobo.com website.
Partner Integration
54
Kobo Glo FAQ
10. Can’t tablets do more? Why should I choose the Kobo Glo over a tablet?

Well, it all depends on what you’re looking for. Are you a reader with passion? Do you
love the look of print on paper but want a digital solution to your mounting pile of
books? Then the Kobo Glo is for you. You see, the Kobo Glo was made for reading. Its E
Ink screen gives you that print-on-paper experience, but, unlike a tablet, the screen
isn’t made from glass so you’re never victim to glare. You can read wherever you
want, even in bright sunlight or at night with ComfortLight (and since the Kobo Glo
doesn’t use backlighting, like tablets do, you’ll never strain your eyes). Plus, Kobo
Glo`s battery lasts longer than most tablets, and with customizable fonts, including an
exclusive Kobo font, you read the way you want to read.
11. When will Kobo Pulse come to Kobo Glo? Is it going to be available on Kobo Touch?

Unfortunately, we’re not currently planning to support Kobo Pulse on either the Kobo
Glo or on Kobo Touch. But don’t worry, you can enjoy great social features on your
Kobo Glo, like earning and sharing your Reading Life awards and stats, and sharing your
favourite passages to your Facebook Timeline and Twitter.
Partner Integration
55

similar documents