usta texas katch powerpoint presentation

Report
Municipal Tennis Facility
Proposal
April 2006
Overview of KATCH Initiatives
Organized Tennis in Keller
Seeing the growing popularity of tennis in Northeast Tarrant County and in the Keller
community, in the Summer of 2000, a small group of men and women began discussing
the needs of tennis enthusiasts in the community.
•
Our mission is to grow and promote tennis locally and institute a local offering of
recreational city courts available. Courts became a huge hurdle for the group.
Meetings with the KISD Facilities Director and area coaches secured the use of KISD
tennis courts
•
Meetings with Keller Park and Recreation (KPR) were held to develop plans for
various organized adult leagues
•
The inter-local agreement with KISD and KPR continues to allow
area players to play on KISD courts while our contract with KPR helps
advertise, accept registrations and assist with events
KATCH Is Chartered
As the grassroots effort continues to grow and expand, it became necessary to
formalize the organization. The group is chartered in the state of Texas. KATCH, Keller
Alliance Tennis Charter was established January 30, 2002. KATCH established a
governing body, formulated by-laws and now holds monthly meetings to plan leagues
and events.
•
KATCH registered with the USTA to become a formal Community Tennis Association
•
They began meeting in peoples homes in an attempt to establish a Keller based
tennis association
•
2004 KATCH applied for and became a 501c4 non-profit organization
•
As a USTA Community Tennis Association, KATCH has received
and continues to apply for funding in the form of grants and
incentives to grow the game of tennis in the Keller area
Tennis Programming in Keller
•
Organized league play began in Keller in Summer 2000 and the first offering of
recreational leagues is advertised in Keller Adventure Guide and KISD Community
Education
– Courts are reserved at KISD locations with 15 hours/4 days a week
– Leagues are offered (day, evenings and weekends); Men’s and Women’s
Singles, Men’s and Women’s Doubles and Mixed Doubles
•
To address the interest of beginner players, lessons are offered through KISD
Community Education
– A member of KATCH obtains copy of USTA curriculum and teaches a class - the
first beginner session
– The introductory lesson program has continued every season to date
•
February 2002, KATCH along with KISD, KPR, Shelingham Tennis
and Swim Club and Tough Tennis, hosts a community play day in
order to introduce the community (young and old) to tennis. A
large turnout indicated a significant interest in tennis
Constrained Growth
In spite of the lack of facilities, KATCH continues to expand program offerings and bring
new players to the sport.
•
Leagues continue to be advertised, now through The Pointe’s Points of Interest
•
Currently, KATCH is coordinating and offering:
– Women’s flex singles and 6 courts of doubles
– Spring 2006, the maximum number of 24 players signed up for
Intermediate/Advanced doubles
– 16 enrolled for Beginner/ Intermediate doubles
– KATCH hosts 2 leagues of singles
– A very active sub list
•
Through its introductory lesson program, KATCH has added 30 new players to the
game
Limitations Exist
Tennis was off and running in Keller, but several issues hindered the growth and
KATCH’s ability to compete with the organized programs offered in the surrounding
areas.
•
Lack of court availability for expansion
•
Playing locations without adequate amenities (parking, water, restrooms, teaching
pros, etc.)
•
–
Parking at Keller High School remains unavailable during school day
–
Restroom facilities are not accessible to the public
–
Arrangements for parking and restroom facilities had to made through church on north side
of Johnson Avenue (.2 miles from the courts)
–
The only location with accessible lighting is at Keller High School,
which offers sub-standard conditions
Insufficient levels of competition
Tennis Viability in the Keller Area
Tennis – Play it for Life
•
Tennis is a game for all ages, from age 4 – 94. Nationally, approximately 10% of
school age children play tennis, 11-12% of young adults, 22% of mid-age adults and
35% of adults age 50 and over
•
Tennis is not a sport that caters to the affluent. With racquet and a can of balls,
you’re off to the courts. 74% of the nation’s tennis players have a household income
under $100,000 and 57% under $75,000
•
Tennis is one of the few sports where the family can join together for fun and exercise
•
Tennis can be recreational, social or competitive; on a whim or organized play;
learned at any age; and played as often as you like
•
Throughout the US, people are KATCHing the fever. Today, tennis
is one of the fastest growing sports in the nation. Over 1.1 million
new players joined tennis enthusiasts on the court in 2005
Tennis Participation on the Rise
Many industry indicators show a steady increase in the participation in the
sport and demonstrate the popularity of tennis.
•
A national study completed by SGMA, Sporting Goods Manufacturers Association,
shows tennis as one of the only major sports with growth in participation over the past
few years, with an 8.3% increase from 1998 – 2004
•
The Tennis Industry Association, reports the total number of tennis players in the U.S.
grew from 23.6 million to 24.7 million players in 2005, a 4.7% increase
•
The TIA’s national survey reports that almost 9% of the population played tennis in
the last year.
–
The number of frequent players — those who play tennis 21or more times a
year – rose by 8.8% to 5.2 million players in 2005
–
5.8 million new players began playing tennis in 2005
–
Player retention has improved over the past two years,
with 80 percent of players continuing with the sport in
2005 (vs. 74 percent in 2004)
Texans Love Their Tennis
With record breaking participation in Texas, Ken McAllister, Executive Director of the
USTA Texas Section boasts that Texas tennis numbers are “statistically rocking”.
•
Participation reports indicate that Texas had over 1.7 million people play tennis in
2005
•
Texas realized an increase in players of 222,000 from 2004 to 2005
•
519,000 new players came to the sport of tennis in 2005
•
From 2002 to 2005, Texas player base increased by 8.71% or 445,000 with almost
half of that increase in the past year
•
Frequent players – a player that plays more than 21 times per year – is now up to
434,000 players in Texas
Northeast Tarrant County
A Hotbed for Tennis
While the growth in tennis in the US and Texas are remarkable, we are not to be
outdone! Northeast Tarrant County has been one of the fastest growing tennis
populations in the state of Texas
•
Adult programs have experienced tremendous growth over the past 6 years. With
NETT, USTA, TCD and Metro leagues exhausting the court availability throughout the
week
–
Participation in NETT adult programs has increased over 44% since the opening of the
Southlake Tennis Center in Fall 1999
–
Northeast Tarrant County’s participation in USTA leagues has increased by 130% since
2000 with over 700 league participants in 2005
–
TCD participation is up by 27.6% with an over 500 participants
•
Area junior programs attract nearly 400 players a season, a 250% rate of growth over
the past 6 years
•
Junior tournament participation has steadily increased. Early
tournaments brought approximately 100 players per event and
now exceed 400 players
Keller Area Player Base
Along with growth of tennis in Northeast Tarrant County, Keller has also been
consistently adding new players to its community.
•
The Keller ISD boasts one of the largest number of tennis players in the metroplex
– KISD High Schools have nearly 200 players across 3 high schools and the KISD
middle school tennis programs is one of the few in the metroplex with just under
300 students enrolled
•
KATCH with its very limited access to courts has continuously offered programming
since 2000 with a high of nearly 100 participants last year
•
Hundreds of beginning tennis lessons and organized programs have been offered to
area youth and adults through independent teaching pros looking to tap into this
growing market
•
With approximately 8-9% of the state and national population
involved in tennis and a population in the Greater Keller Area
of 112,900, nearly 10,000 individuals can be expected to be
involved in tennis each year
Where are the players?
The chart below identifies the players residing in the Keller area that are
active tennis participants. It is remarkable how many players reside in the
Keller area that must go elsewhere for organized tennis programming.
Area Active Tennis Players
Area
City
# Players
Greater Keller Area
Keller, North Ft Worth, Watauga, Haslet
Roanoke, Trophy Club, Westlake
963
150
Neighboring Towns
Colleyville
Hurst, Euless Bedford
North Richland Hills
Grapevine
484
Southlake
265
221
221
184
The Money Goes Elsewhere
The unfortunate reality…an increasingly large number of our residents are taking their
tennis and their money to communities other than Keller. The average tennis player
spends money on
•
Tennis lessons, weekly team drills, league fees, court fees, tournament play
•
Tennis clothing, tennis shoes, tennis racquets, tennis balls and other accessories
•
Social gatherings before and after tennis…coffee, lunch, shopping, etc.
This in turn, drives the shopping for non-tennis related items to other communities as
well: daily essentials, fuel, groceries, clothing, meals taken to their families.
Retain the Revenue
The reverse is obviously also true. When there is a tennis facility within a community all
of these monies remain in the community.
Additionally, events hosted by the facility, such as adult or junior tournaments, bring not
only the local players in, but also players from around the state. A study by the USTA
reports that an average of $83 per player per day is brought to the local community for an
adult event and $290.50 per family for a junior event.
An example of how tennis brings supplemental revenue to a city can be seen when
reviewing a few events hosted at the Arlington Tennis Center in 2004.
•
Fort Worth Spring Open Adult Tournament, a 2-day event with 290 players,
supplemented the city’s revenue base by $48,140
•
While the Fort Worth Zonal Area Tournament, a 2-day event with 305
junior players accompanied by their families, supplemented the
city’s revenue with $177,205
Full Service
It is not accidental that the new facilities being built in North Texas are professionally
manned and full service facilities. With proper accoutrements and professional staffs,
these facilities are quick to flourish. The facility should incorporate:
•
Full Service Pro Shop – Tennis Attire, Racquets, Balls and Accessories, Refreshments and Snacks
•
Fully Equipped Facility – Lighted Courts, Restroom Facilities with Showers
•
Professional Instruction – Private, Semi-Private & Group Lessons, Team Drills, Classroom Training,
Cardio Training
•
Programming For All Ages and Skill – Beginning to Advanced level for Young Children, Juniors, School
Based Players, Adults, Seniors, and Families. Beginning to Advanced Junior, Adult and Seniors, Tennis
Camps, Drop-In Drills, and Competitive Training Sessions
•
Recreational and Competitive Leagues - Singles, Doubles, Men’s Women’s, Set Partner, Mixed
Doubles, Ladders, Socials, USTA, TCD, NETT, METRO
•
USTA Tournaments and Events – Pro and Semi-Pro Tournaments, Zonal Area
Tournaments, Champs, Super Champs, USTA Sanctioned Events, Community
Play Days, Tennis Carnivals, Fundraising Events to Benefit Local Charities
•
Special Programs – Adaptive Programming for Physically Challenged Athletes,
Equipment, Training, Competition
The Next Step
Tennis is clearly a sport that caters to the general population. It offers fun and fitness to
people of all ages, from 4 to 94. Its growth in popularity can be seen all the way to the
local level.
Keller boasts a truly active and growing tennis community that desperately needs a
professionally manned, full service tennis facility. There is no question that a tennis
facility in this area would be utilized to capacity. The evidence of established players
within our community and the constrained growth throughout Northeast Tarrrant County
would bring an immediate influx of tennis enthusiasts to the facility.
We urge you to enhance our city’s already impressive park system and recreational
programming with a premiere tennis facility. We respectfully ask the Park and Recreation
Board to:
•
Add a municipal tennis facility to the Parks and Open Space Master Plan
•
Provide the Keller City Council with necessary recommendations
to fund this facility

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