288

Report
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Marketing & Fundraising Committee Proposal
Rationale:
1. Biathlon Canada currently does not have any major cash sponsors
and has limited equipment suppliers
2. The only financial income in regards to marketing and fundraising
are 2 intricate donation programs through other organizations (CAA,
Trafalgar)
3. If and when we lose or decrease these 2 sources of income and
have no other sustainable program in place, we lose 20% of our
current revenues per year (very unstable financial position to be in
at present)
4. Biathlon Canada is a registered charity and should use this status to
its advantage and to the advantage of the Divisions
5. Biathlon Canada staff can not increase sponsors or donors on their
1
own without outside help by others
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Composition and Attributes
•Minimum 4 members plus the Executive Director
•Members to be willing to look for sponsors on behalf of Biathlon
Canada’s National Programs
Members to possess some of the following attributes:
•Background in marketing or fundraising
•Willingness to create sponsorship packages and proposals
•Have contacts in the corporate business world to pursue
•Willingness to help pull together major fundraising events (run locally
and in partnership with divisions)
•Willingness to help create and commence long term fundraising /
donation programs
2
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Tasks
•establishing the strategic (ie, long-term) direction for an
integrated marketing and sponsorship program, in order
to provide sustainable funding sufficient to support a
Biathlon Canada high performance system as outlined in
Biathlon Canada’s Strategic Plan;
•developing through the annual Marketing Committee
Operational Plan the detailed initiatives, objectives
and tasks required to implement the strategic direction
each season, to include strategic solicitation and servicing
of partners and the development and implementation of
3
fund-raising activities;
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Tasks continued…..
•planning for and assisting in securing corporate
sector support for all Biathlon Canada properties;
•collaborating with the ED and the Media Relations
to establish a pro-active media program to promote
and enhance the National Team, Biathlon Canada
programs and the Biathlon Canada Brand;
•communicating with other appropriate internal and
external agencies of Biathlon Canada (e.g. IBU and
USBA) on issues within the Marketing & Fundraising
4
Committee mandate;
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Tasks continued…
•establishing a television platform to support the
investment and interest of corporate Canada in the
sport (in collaboration with the IBU and the EU
Broadcasting service);
in cooperation with the NT staff, providing advice
and assistance to athletes in securing and servicing
personal sponsorships and in creating opportunities
for athlete promotional appearances
5
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Tasks continued…
•liaising with the Domestic Working Group to
develop unique events to market the sport;
and
•delivering guidance and help on any other
aspect of biathlon marketing and
sponsorship whenever possible.
6
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Donation Program Ideas
Biathlon Canada has the capability, under
fairly regimented guidelines set by CCRA, to
issue charitable donation receipts for cash
donations to the organization
We can accept general cash donations;
donations through an incentive program;
donations through planned giving; among
others.
7
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Other Concepts to Explore
•Tax credits to families with athletes (active in
QC). We need to work with other partners for
advice (e.g. COC) and for help to get
government attention
•Fundraising events (e.g. golf tournaments,
athlete appearances, camps with national team
athletes, etc.)
•Other
8
BIATHLON CANADA
COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP
ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR
Conclusion
Very high necessity for this type of committee
•Need for commitment to work hard from
committee members (especially in initial stages)
•Need for a passion for the sport and the future
well-being and sustainability of the sport at the
national level
Comments?
Questions?
Volunteers?
9
Marketing and Fundraising Committee
Motion to disband the Public Relations
Standing Committee.
Motion to strike a Marketing and
Fundraising Committee as a standing
committee.
10

similar documents