The Importance of the ROI at Catersource

This webinar is brought to
you by:
Why Go To
and the
Art of Food?
Return on Investment
To Gain ROI in your
What Does ROI Mean for
your Company?
• System Building
• Less Frustration = More Teamwork
• Profitable Ideas
• Goal Setting
• More Net Profit
• Building Your Team
System Building
Why do we need systems?
We need systems to have the ability to train
and coach new employees. To give them a
clear, written system in all things catering.
How can we expect our new employees to
have ESP and know what to do if they have
no system in place? They will make their own
rules. We all need systems to make our
companies run better, deliver quality, and
consistency to each event.
Less Frustration = More Teamwork
• Do you get frustrated when an employee does not do a
task the way you want them to?
• Is it their fault?
Probably not
Learning and having a system gives you the
ability to train and coach your employees.
Having everyone on the same page at your
company = TEAMWORK!
When all employees work as a team it is
very rewarding.
Team Work = ROI
$ Less Frustration
$ More Fun
$ More Efficiency
$ More Net Profit
Profitable Ideas
It is nearly impossible to leave Catersource
without learning 20+ great ideas to make a
The entire time you’re at Catersource you
are surrounded by the best caterers in the
industry. You can meet someone in the
hallway or at a meal with new perspectives
and ideas to grow your business.
Goal Setting
Learn from the best at Catersource on how
to motivate your teams by setting written
goals that will help them be more successful.
When we set up goals at AOC (called Key
Performance Indicator or KPI’s) as a team we
were able to double our profits.
More Net Profit
Who does not want more net profit?
The information you gain at Catersource can help
your bottom line.
When we went to Catersource Art of Food in
Denver, our chefs came back very motivated by
Mary Crafts-Homer from Utah. Her chefs were
teaching a class on fire and ice. Fire and ice was a
Krispy Kreme doughnut sauteed in butter and
brown sugar, flamed with rum, placed on a plate
with a scoop of ice cream and topped with
Himalayan sea salt.
They are GREAT!
Krispy Kreme Donuts were on Fire!
This is what our chef did regarding our making an investment
in them by sending them to Catersource.
Food Cost – $0.75
Selling Price – $6.95
Margin – 89%
30% Gross Profit $2.07 x 2000 served=$4,140.00
Cost to send chef to Catersource = -$2,500.00
(Air, Hotel, Show, Expenses)
Net Profit to company = $1,640.00
This is just ONE example of ONE chef using ONE idea learned
from Catersource.
Your investment in training your employees at
Catersource will increase growth, teamwork, and
Building Your Team
Your Staff Benefits:
• The camaraderie that comes when you attend Catersource
• Employees are more relaxed away from the office and the
hectic pace of events
• They brainstorm new ideas for systems and operations
• Networking
Your Benefits as an Owner:
• Build your team to a tight knit group
• Help to build your team’s confidence and skills
• Gain access to catering businesses from around the world
• Gain access to owners, chefs and sales personnel for
questions and growth
It’s a buying show
Catersource has assembled hundreds of
vendors that are not only catering specific but
are offering amazing discounts at the show.
You will actually save money by shopping at
the Catersource tradeshow every year!
The industry leaders are so accessible and
eager to help. All of the speakers at Catersource
are willing to freely give so much information.
Approach them!
New Trends
It's amazing that the people who are gathered
together to speak to you are the people that
are setting the trends in this industry. Every
year I look forward to bringing back new ideas
to my market. In reality Catersource makes me
a market leader and makes me look great in my
clients eyes every year. I even tell my clients
that I’m going to Catersource, and why, and
they want to wait to meet with me until after I
get back with all those great new ideas!
Think outside of the box.
Too often we get stuck and we feel alone in our
own markets. Caterers in the same market are
seldom friends who talk to each, much less
exchange ideas. At Catersource you’ll meet
similar caterers from across the country who are
more than willing to exchange ideas with you,
without the fear of direct competition. This will
give you a fresh perspective and outside of the
box thinking will pay for the conference itself!
Not research and development but “Rob &
Duplicate.” Thousand have gone before us and
Catersource is a great platform to learn the ups and
downs of their journeys. Whether you are a big or
small caterer you do not have to go it alone, you do
not have to reinvent the wheel. Steal a great idea,
duplicate it, add your own spin – that’s the point of
Catersource! The amount of information available to
you through education is staggering.
Return on Investment for Catersource 2014 Las Vegas
Invest 5721.00 in your best product YOU!!!!!!!!!!!!!!!!!!!!!!!!
Approximate Overall Costs for Each Attendee
• Tuition = 789.00
• Flight = 350.00 / Baggage Fees – 70.00 / Hotel – 161.00/night x 5 nights = 805.00
• Government rate per diem (includes food and incidentals) = 71.00/day x 5 days = 284.00
• Taxi to and from airport = 60.00
• 1 night show in Vegas = 100.00 & Catersource Monday night Party 169.00 (must see)
• -----------------------------------------------------------------------------total: 2698.00
Immediate Savings/Earnings for Attending
• 18 – 90 minute sessions + 6 – 30 minute experience sessions = 1800 minutes of consulting time
• x 250.00/hour based on an average from consulting group = 7500.00 in “consulting dollars”
• Free 30 minute block with a Catersource Consultant = 100.00 value
• Free Cyber Café – 20.00/day room internet x 4 days = 80.00 value
• Catersource CD with all sessions free to all attendees = 499.00 value
• One free hour with Bill Pannhoff, Catersource Ambassador = 100.00 value
• Free Welcome Reception with beer, wine and light hors d’oeurves = 100.00 value
• Free Continental Breakfast on Sunday, Monday, Tuesday and Wednesday = 40.00 value
• 10% discount off of most trade show items. This is a buyers show…
• ICA Inspiration Zone with lots of free merchandise.
• ---------------------------------------------------------------------------- total: 8419.00
Long-term Potential Savings/Earnings
• I guarantee that if you put to work what we give you, you can add 15% to your gross income and reduce 5-10% of your
expenses., No to mention dropping you food costs by 5%
• Learn tons of no cost marketing. Try the Perfect Fit Track.
• If you develop one new item in your rental inventory and use it on ½ of parties you will increase your rental division
• By line-iteming rentals, I was able to include a sauté burner (necessary for events) on the rentals page. The burner
costs 35.00 and I rent if I rent it for 25.00/party for 50 parties. I made 1215.00.
Priceless opportunities that you can only experience at Catersource
• The chance to hear David Tutera, Alex Guarnaschelli & Peter Callahan.
• ACF Las Vegas Culinary Challenge / Tabletop Contest / Trade Show / Box Lunch & Table Décor contests, etc.ges
Honestly, it will change the way you do business, look at your
business, bid on business, and move your business into the
future. If I had a choice between getting a degree in
Hospitality Management and attending Catersource
conference, it is a simple decision. I believe with all of my
heart and soul that the most important thing is you and you
can’t put a price on your happiness, health and well-being.
Catersource is invested in you and your business. Call me with
any questions you may have!
If you want to talk call me.
“You Gotta Love It!”
Bill Pannhoff
Who Should Come to Catersource?
 Owners
 Salespeople
 Chefs
 Key Position Personnel
So, who do you bring to Catersource and how many?
* Everyone wants to come from your company
* Air, food, lodging, tuition will generally run AOC
$2,500.00 per person
* Small Company – May only be the owners
* Medium Company – Owner, Head Chef, Sales
Manager, Event Captains
* Large Company – General Manager, Sales Manager,
Multiple Sales Personnel and Culinary Personnel
AOC Guidelines for Earning a
Ticket to Catersource?
• Must have 18 months of tenure with AOC
• Be considered key personnel
• Must want to help us grow as a company
• Meet KPI’s in previous year – Our head chef has
a food cost goal that he always wants to meet or
exceed for a bonus. Even more than the money,
he wants to be able to attend Catersource.
Team Training + Catersource =
Maximum ROI
How do you maximize your investment?
• Plan your system for Catersource training in advance
• Define what you expect from your employees while at Catersource
• There are so many learning opportunities from 7am to late evening
each day
• Have a sheet to rate each session and any takeaway ideas
• Have a master sheet to put down the great ideas they see
• Debrief as a team in the evenings or mornings
• Take all this data back and share what you learn to your entire team
• Bring the excitement of Catersource home with you
What Will You Gain From
• System Building
• Less Frustration = More Teamwork
• Profitable Ideas
• Goal Setting
• More Net Profit
• Building Your Team
Closing Thoughts
Catersource is the greatest place to gain knowledge and ideas
to grow your company. There are many activities and
destinations in Las Vegas, but we are there to expand our
company and make great events and increase our profits.
Have fun in Vegas, but always remember why you choose to
come in the first place. What happens in Vegas does not
always have to stay in Vegas. Bring back those great ideas you
learn because growing a strong company will ensure to bring
us all back next year.
Thank you,
Neal Green
[email protected]

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