mcpl distribution strength

Report
HISTORY
MCPL India Pvt. Ltd.
Mr. Eric Menezes founded M.C.P.L (India) Pvt. Ltd in 1994 and was the first
pioneer to introduce deodorant body sprays into the Indian market.
MCPL, is a company with an extensive distribution network to market different
brands and products which covers today more than 250,000 retail outlets
including super markets, pharmacy’s, national chain stores, stand-alone mom n
pop stores in India (source org/ac neilsons report).
MCPL has handled the marketing and distribution under licence of brands like
“Fa” from Henkel, “Jordan” tooth brushes from Jordan Norway, “Blue Stratos”
from parfum blue UK and also launched its very own brand “XM” into the Indian
market. In 2001, MCPL was given the exclusive rights to manufacture and
market ”Old Spice” under a license agreement from P&G for 10 years. With
massive strength and market knowledge, MCPL quickly achieved a 10million USD
turn over and had doubled the sales at that time ....
BRANDS CURRENTLY DISTRIBUTED
MCPL DISTRIBUTION STRENGTH
• MCPL today covers a total of 230,000 outlets
• Through 800 Stockiest / distributors
• 29 C&F Depots all over the Country.
•
MCPL today covers a total of
230,000 outlets.
• Through 800 Stockiest /
distributors.
• 29 C&F Depots all over the
Country.
MCPL DISTRIBUTION STRENGTH
These outlets are covered by:
• 300 company sales representatives
• 24 Area Managers
• 4 Regional Managers
• 1 National Sales Manager
• 1 KAD (Key Account Manager)
MCPL DISTRIBUTION STRENGTH
Apart from the normal crowded and competitive retail outlets, we
formed an entirely new distribution network in October 2011 that
would service the Saloon and beauty parlours directly in which we
have launched a range of skin whiteners and facial treatment kits.
In this new division in the company we employ more than 100 sales
people and are available in more than 50,000 salons across the
country.
MCPL is a family owned business, run by professionals with all India
coverage who are very proud to be the 93 Ceuta Healthcare partner
for India.
BLUE STRATOS
MCPL has recently acquired the right for the legendary British
brand “Blue Stratos” for over 42 countries for Africa, middle
east, S.A.R.C and the far east.
CONTACT US
Corporate Office:
CMM Building, Rua De Ourem, Panjim, Goa - 403001
Tel: +91 832 2420282, Fax: +91 832 2423871
Marketing Office:
319 & 322, 3rd Floor, Bldg. No. 2, New Sonal Link Industrial Premises,
Kanch Pada, Link Road, Malad (W), Mumbai - 400 064.
Tel : 022 - 42955281/82/83/84 28805239/28805214
UAE Office:
MCPL FZE, Po box No. 49228, Office No E-71G-37,
Sharjah, United Arab Emirates.
www.mcplonline.com

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